In this video we're going to talk about what it looks like to use a product agency to get your app built.
What's up guys?
My name is George Brooks.
And I'm one of the founders here at Crema.
We've been upping the ante as we're going up to five different ways to get your app built started with a
very inexpensive.
If not completely free way to get your app built all the way up to what is now the most expensive likely
way to get your app built that's working with a product agency now, I want to unpack a lot here.
Because I'll be honest.
That's who we are.
We do that now there are agencies of all types marketing Communications PR, uh development design.
But a product agencies a little bit unique in the sense that it thinking about all those things but
tends to pull together around specifically how to build a product.
That's what crime here's some tips when you're working with any product agency or an agency that
offers app development ask your agency whether or not they're 100% US based or if they're out
augmenting some of the resources offshore or near shore and that can be done at they're really good at
project managing.
And honestly, we're not the best at hiring and working with global resources.
So we keep all of our resources and.
We recommend trying to look for an agency that's 100% in the states.
Just because that collaboration that you get when you work with them.
Each agency is slightly different.
So make sure you understand what your agencies Forte is.
There are advertising and marketing agencies that will sometimes do app development on the side
understand the product may not be the highest quality because they're really going to be more
focused on the growth.
We tend to be closer on the product side of things so that offer that means that we offer design
development quality assurance.
Management and project management, but we don't do as much on the growth hacking the um marketing and
development.
Now those are services that we can speak into but we just that isn't our Forte and that's okay because
we partner with other agencies for that and same usually goes for another group.
That might be.
Better at marketing.
They would partner with a product agency like us to get the technology built just make sure you
understand that so that you can uh, make sure you know what you're gonna have to fill in with other
resources.
One of the big things we've talked about is culture a product agency has already invested into the
culture.
So we built a team that knows how to work together.
They've invested into the technology.
So they know the best way to build product when you're hiring your own team.
You have to make that investment instead.
We've done it for you.
So that you can really be focused on getting your app built getting it out Finding Traction so that
when you're ready to hire your own team, you're already off the races.
I've said this with all of the uh, the contract rolls always ask for referrals.
It's just a good policy.
And we do the same thing.
That's why we love sharing our testimonials of a client's we've worked with previously.
If a agency does not have any referrals for you likely they aren't great to work with so again, ask for
references and make sure that you have a contract in place.
It's very clear about the outcomes either deliverables or time that you're going to get from that
agency.
Like the other contract roles whether it is working globally or with Freelancers and contractors
the same thing goes for a product agency.
Ask for frequent touch base.
We do daily stand-ups with our clients, but at a minimum we recommend that you check touch base at
every week.
Or maybe bi-weekly that will really help to make sure that your projects on track and there's no
surprises when you get further down the road.
All right drumroll.
How much does it cost to work with the product agency?
I said we've been working up in this is one of the more expensive ways to get it done, but we've invested
in that culture.
We've invested in our team.
We've invested our technology and we're really good at what we do.
So you pay for the premium rate.
So when you're working with a team, like ours likely you're working in something of a framework for an
hourly rate of 150 to 200 dollars an hour.
It's a little higher than maybe your freelancer or contractor.
And when you look at total cost if you're using a full stack team, you're looking between 60 to 80
thousand dollars a month.
So if you're thinking about your kind of three months release cycle that usually puts you in kind of
the several hundred thousand dollar range.
So maybe three to five hundred thousand dollars and if that team scales up, it can go even higher to
work on your early releases earring product.
Now we obviously suggest to go this route.
This is what we do, but there are these other ways to go.
All that being said, I think Rome is a great way to get it done.
I think product agencies are a great way to get it done.
So if we can help let us know.
Thank you so much for watching.
I hope you've enjoyed this five different ways to get your app built.
And how much does it cost quick recap, you can teach yourself to code nearly free to you can go Global
and um, you get what you pay for because it's insanely cheap but you'll have communication barriers
and maybe quality barriers, then you can start to think about hiring contractors or Freelancers,
which is going to be working with more local or State Side resources.
But you'll have to pull together multiple people to get that done as long as you can project
management and keep your cost a little lower next go to in hiring in house.
This is what you're gonna have to do anyways, but it does have an initial overhead that's really hard
to swallow sometimes and you also have to focus on vision and culture and really pulling those people
together because that's all on you.
Now fifth way higher product agency, like cremeux the most expensive option, but the quality is
amazing, and we're going to help you get back to hiring Aaron team eventually and as always keep
building keep iterating and we'll see you guys next time.