There are five trends that are going to be shaping e-commerce in the coming years.
The first trend is going to be touch commerce, so basically, we've already seen that shoppers
are using their tablets and their mobile phones a lot more.
The user experience is better and the shoppers actually like that because the conversion
rates are higher.
We're going to see more and more responsive design websites.
We're going to see in-app purchases, so that's going to be pretty big.
Another thing that's going to be big is going to be virtual demonstrations, so things like
using augmented reality and things like that will be pretty popular.
The second emerging trend is going to be location based commerce.
We're already seeing the beginning of that.
Basically, people are going to be shopping on the go using their mobile phones.
They're also going to be shopping for location specific products.
They might be receiving location specific deals.
It's going to be all focused around location, where you buy, what you buy and you're also
going to be paying with your mobile phone.
That's emerging trends, mobile wallets are not there yet, but we're going towards that.
The third trend will be online to offline integration, so small businesses are going
to be using the technology that we've been using forever with tablets and folders and
stuff like that.
Basically, the experience of the consumer is going to be a lot quicker and a lot better.
We're going to see things like virtual merchandising with their tablets in store, instant checkout
to make the experience quicker.
On the back end, there's going to be a lot more gathering of hard data.
Where the customers are going in the shop, what they're doing, and as well as basically
communicating with those customers when they get in store and when they're trying to leave.
That's going to be an emerging trend.
The fourth trend that we're going to see emerging is demand side signaling.
With the explosion of e-commerce and social media, we can know a lot better what customers
want and what they like.
Brands and retailers are going to be using that data a lot more to try to anticipate
demand and create, actually, the products that the customers are going to want in the
future.
The last trend that's going to be emerging is the customization of the products that
you can buy and the curation of your experience.
First of all, there's going to be more and more independent retailers that are going
to be online.
Then, you're also going to be able to personalize the products you buy.
Adding your name, adding information, there's a lot of new software that can basically plug
into different e-commerce solutions, to basically customize everything you buy.
Then there's the curation of experience.
Every experience you get will be tailored to your own personality, to your own likes,
to your wants, to everything you do.
It's going to be a lot more of a sexy, personalized experience for you.
That's going to be the last trend you're going to want to look into.
To recap, the five trends are number one, touch commerce.
Number two, location based commerce.
Number three, online to offline integration.
Number four, demand side product signaling and number five, customization of products
and curation of experience.