if you want more eyes on your business
and more sales in your bank account
social media marketing is the way to go
in this video let's talk about how to
market your business on social media
here's the thing i want to let you in on
a big secret
there are three main objectives to keep
in mind with marketing your business on
social media and if you don't have this
then your strategy is broken then i'm
going to share with you three proven
tactics
for landing clients growing your
business getting clients that even you
love to work with and that love to pay
you
what are the objectives of social media
marketing i am so glad you asked
there's three of them you ready for it
lead generation
lead nurture and lead conversion if you
don't have those
then your business is broken and you're
just creating content for the sake of
content and you're going to keep running
on this hamster wheel
and you and your business deserve way
more than that every single piece of
content you create to market your
business on social media
should be reaching and accomplishing one
of these three or all of these three
lead generation lead nurture and lead
conversion every single piece of content
should be reverse engineering what it is
that you have to sell
and how is that piece of content either
generating nurturing
or converting sometimes they can even be
leading to all three
for example i might have a post where
i'm telling a story about
a strategy that i use that changed my
life that changed my business that
helped me to make more money and i could
say click the link below
to to get access to this thing i'm going
to give it to you for free today
that post that piece of content because
it has a strong call to action
is going to generate a lead because they
can click through that call to action
and they can join
my email list which then they are going
to be nurtured
but even if i back up to that post
itself where i'm telling a really
engaging story that
i've created it with the strategy in
mind that i want to give them this
epiphany that they walk away with
thinking
that's the way that i can now also get
this result it's nurturing them
before i've even generated that lead and
then the conversion comes on the back
end
after they've opted into my email list
and maybe i have a nurturing email
sequence
that then brings them towards purchasing
you know a consulting call with me
or purchasing one of my courses and
that's the conversion
so think about how every single piece of
content is accomplishing one or all of
those three lead generation
lead nurture and lead conversion i would
recommend you actually write that down
on a sticky note
put it beside your computer so that you
keep that in mind and never forget that
when you're creating content because we
are not here to create content for the
sake of content
that's like throwing spaghetti at the
wall and seeing what sticks
we're not about that we are doing this
intentionally to grow our businesses
right
right after hearing that i want to know
what you think about that have you ever
thought about that before
have you unintentionally been just
creating content for the sake of content
or have you been using these three let
me know in the comments below
having an effective social media
marketing strategy is so important why
because this isn't a hobby this is a
business we're not doing this just for
fun although your business should be fun
we want to be creating something that is
going to give us an roi
a return on investment a return on
energy a turn on the money that we
invest a return on
the time that we invest ideally we want
to be able to reach more people and you
know it's kind of funny when i hear
people talk about uh
you know get rich quick schemes i'm not
trying to help you get rich
slowly either so when you have a
strategy that's going to be the fastest
path
to cash to growing your business to
reaching more people and making the
impact that you want to make and social
media marketing
can be one of the most effective ways
because our audiences
are on social media all the time and if
we know how to utilize that to reach
them
to give them value and then to lead gen
lead nurture and convert them
into a customer that's how we're going
to grow and that's how we're also going
to be able to make our impact in the
world
by allowing them to grow in the ways
that our products and services provide
so just posting just creating content
spray and pray putting it out throwing
spaghetti at the wall
that's not a strategy again go back to
lead generation lead nurture and lead
conversion
that is your strategy so even if you're
brand new to business you might be
thinking well how do i create a strategy
if
if i've never done this before i got to
test my content absolutely
but you're also going to test your
content with intention as a new business
or an existing business these following
tips are going to be really important
for you to make sure that you have them
in place
first of all is your branding so that
people can recognize you
if i were to say to you right now uh
just do it
what does that make you think of nike
right if i uh showed you these golden
arches
what would that make you think of
mcdonald's right they have these images
or they have this slogan
that is recognizable all over the world
think about how you can create your
branding to be memorable for your
audience something that they resonate
with something that they get a feeling
about
i mean i don't know about you but i
think about nike and i think about
athleticism i think about excellence i
think about hard work and determination
and perseverance i think about
mcdonald's and i think about happy meals
i loved having meals as a kid it made me
happy it was this like fun experience
with my brother
my little brother or my parents or my
friends you know the birthday parties
and the jungle gyms and stuff
it's a fun experience for me what do you
want your business to be about
and how can you make sure that
everything you put out on social media
is aligned with that branding the other
piece of creating your branding is going
to be the stories that you tell so i
recommend for
every client that i ever work with or
for anyone that ever listens to these
videos
to create a story inventory write that
down
story inventory what is your story
you have multiple stories you have your
origin story of how you came to be who
you are today
what was the thing that that encouraged
you to grow or start this business that
you have
and what are the pivotal moments along
the way that taught you lessons
or shaped you into who you are today i
would actually recommend having a google
doc or a huge notebook
where you just brain dump all of your
stories this might be
childhood lessons it might be
experiences with your family
it might be you discovering your
expertise or your skills or what it was
that encouraged
you to start this business that you have
today and anytime you create a piece of
content you can go to your story
inventory
and share one of those stories in your
content that people are going to
resonate with
the reason why i urge you to tell
stories in your content is because
stories stand the test of time stories
have been brought through from
generations to generations
the things that carry on our culture or
generations of wisdom
is the stories that we tell and that we
carry on
and as you tell these stories people
resonate with them they they're
captivated they they move in closer they
want to hear them
think about your favorite movies that
you love to watch you're following a
storyline
you're connecting with the protagonist
the main character you're on the edge of
your seat watching them as they go
through their trials and their
tribulations
and by the end of the movie why do you
feel that adrenaline rush or sometimes
that like serotonin or dopamine hit that
you just
love this character that you fall in
love with over the last like
hour and a half to two hours well it's
because you've watched their journey
from start to finish it's that you watch
them hit rock bottom you watch them
climb their way up and because of that
you cheer louder when they win whether
that means they
got the girl or landed the dream job or
or won the race
you got to see what they went through
and you resonate with them whether
you've been in the same experience or
that you can relate to something similar
that you've experienced
when you can share that through your
content that's going to create this
undeniable connection with your audience
you know i see a lot of new businesses
focus too much on fun facts and tidbits
instead of going deep into the stories
when i first started my business i was a
social media manager and
i was also a full-time dental hygienist
i was that was one of my first jobs is
i was doing social media for the dental
office i worked at and sure i could have
made posts about how many times a day to
brush your teeth and
and fun facts about cavities and
fluoride and stuff but
that's not the stuff that makes people
stop scrolling that's not the stuff that
captivates them and makes them
think about it for for days on end the
stuff that makes them
stop what they're doing and pay
attention is the story
so i would find stories from the people
at our office or i would make up a funny
story about our office goldfish
and that's the thing that gets a
reaction so think about that as you're
creating your content there's nothing
wrong
with sharing those fun facts and those
tidbits but can you tie it into a story
that people will actually stop the
scroll and pay attention to
now before i tell you about my proven
tactics to landing your dream clients
through social media make sure that you
hit that subscribe button if you're an
entrepreneur and you're looking to up
level
and grow and scale your business make
sure to subscribe because i'm putting
out videos like this every week
okay how to land your dream clients on
social media i have three tactics
i'm going to share with you the first
one is a strong call to action at the
end of every single video remember when
i was giving the example about lead
generation maybe i tell this really
great story
and i segue it into giving them the
answer to that
if they click the link below and they
get the pdf or the ebook or they watch
the next video or
or they sign up for a webinar whatever
that thing is that next step that i want
them to take
by telling them what to do by inviting
them that is a call to action that's me
saying
here's the next step that you can take
to get more value from me
click the link below it's a strong call
to action when i first started creating
content on social media i didn't know
what that was i didn't know that i'm
supposed to tell them what to do next i
think i kind of assumed like
well if they like the video maybe
they'll subscribe or
maybe they'll reach out to me maybe
they'll email me you can't assume that
because they don't know that they're
supposed to do that or they don't have a
reason to you have to give them a reason
to act
so having a strong call to action
telling them where to go that's where
you also get to
actively pursue that relationship it's
like being on a date with somebody
if you were on a date and you wanted to
have that second date
i mean sure you can play hard to get but
they might also be thinking
did that even go well do they like me
should this go anywhere
and then what if that's like a
misconnection instead just
ask for the second date ask them to take
action click the link below join your
email list and continue that
relationship
speaking of dating the next concept that
i love to share is know like
trust your audience to be able to take
that action
needs to know you like you and trust you
and i use this dating analogy
to create that image for you that you're
not just going right in for the proposal
you're nurturing your audience through
this valuable content
so that when you do have that call to
action it's a no-brainer because they
know you they like you they trust you if
you didn't take the effort to
date your audience it would be the
equivalent of someone coming up to you
on the street and being like
hey want to get married you're like i
don't know you you don't know my last
name you haven't taken me to dinner
you gotta get to know your audience and
they need to get to know you and that's
by creating
valuable content now that's not to say
that you can't have calls to action your
content
right from the get-go but that you lead
with
value before you bring them to a call to
action and the way we do that is through
the third tactic that i like to call the
80
20 rule now this can be 80 percent and
20
in one piece of content or it can be 80
20 in your whole
content structure so an example is you
know the post
example that i gave you before where i
told a story and that's like 80 percent
of the post
and 20 percent of the post was the call
to action so i led with value
i told them a story that hopefully
tugged at their heartstrings or showed
them the path and painted that
that picture of what life could be like
if they follow this strategy that i'm
about to tell them when they click the
link below
so having the 80 20 rule is going to be
really important for building that know
like trust factor
dating your audience and leading to the
call to action in a way that isn't
abrasive like going straight for the
proposal so remember all in all
lead with lead generation lead nurture
and lead conversion when you have that
in mind with every piece of content you
create that's what's going to boost
brand loyalty
and sales if you want to learn more
about creating content that converts
into
cash flow and builds a raving audience
for you i have a training on just the
thing if you click the link below
you can get free access to my next
training i'll see you there