Hi I'm Gary from organicweb.com.au and I'm a
Mailchimp partner specializing in Mailchimp training and consulting
i often get asked by people with ecommerce stores
why they should connect their ecommerce stores with
Mailchimp the advantages are massive once you've connected your Shopify
BigCommerce WooCommerce store with Mailchimp your customer data your
customers the email addresses their name etc will go through
into Mailchimp to use for your marketing their purchase history will also go
through images of your products your product categories and so on will go
through to Mailchimp you can then use for example Mailchimp
customer journeys so that if a person buys a specific
product they might be sent a specific email if
it's their first time purchase for example they could get an
email we can create advanced segments such as if a person
hasn't purchased for let's say six months
send them a certain email and so on there's a lot we can do
but most of all we're getting our customers into Mailchimp so we can use
the power of Mailchimp marketing for our customers
to get them to come and buy more the best thing of all
is that it is so simple to connect most ecommerce platforms with Mailchimp
in this video I'm going to show how we can connect WooCommerce with Mailchimp
the important thing to keep in mind is that we do the connection we do all of
it the configuration we do it all within WooCommerce itself
we do the connection within WordPress WooCommerce
once it's connected of course we can do our marketing in Mailchimp
but let's go across to WordPress you can see I'm in the default WordPress
dashboard the first thing we need to do is install
the Mailchimp plugin so I'm in my plugins at
the moment I'm going to click add new
and if I search for Mailchimp for example I'll show you the plugin we need
to install this will load up
this is the plugin we're looking for Mailchimp for WooCommerce and it's
developed by Mailchimp themselves so I'll click
install now this will just take a few seconds to
install and then we'll activate it so it's installed we'll activate the
plugin in WordPress
once this activates which we'll see in just a second
Mailchimp takes us or not Mailchimp sorry the plugin takes us
through a wizard through various steps we need to go through
you'll see I'm under WooCommerce under Mailchimp and I just
follow the wizard fill in the information and carry on so I'm just
going to click connect for now and I'll just wait and a pop-up will
come up a pop-up's come up so just bear with me and I will just
very quickly sorry I just need to change something on my screen here so that you
can see it where are we there we go um sorry I'm
getting myself confused there we go okay so you can now see I need to log
into Mailchimp itself which I'll do
i'll log into my account if you do have multiple accounts
read what there is there and if you agree click allow
and I'm back I'm not connected the plugin has connected my WooCommerce
store with Mailchimp and we'll just wait a second and now
the plugin keeps leading me through so add the various details so I'll just add
add some details here city I'll just put in brisbane where I live
let's put in my state of queensland and i'll put in my
postcode this is obviously for your for your store the details for your store
the country you're in um okay I'll put in australia i'll
change this to australia
phone number okay various other details
you know you you can change these the time zone settings you can change this
if you really want to or need to the plug-in permission level please read
through that and then we click next once we're happy with it all
we'll just wait for the next screen to load up
these are the defaults so the from name the from email
etc etc etc and we click next and you just fill those in for your own needs of
course then we've connected the plugin has
connected our store with Mailchimp but now we need to say
into which audience in Mailchimp should
this your store connect so we connect with one audience
what happens then is for example any customers are added
to that audience so if you click the down the selector you'll be able to
select one of your audiences or your audience if you just have one
so I'll select my audience during initial sync
auto subscribe the existing customers if you don't check that
people that you've added into WooCommerce customers that you've added
into comments up to now won't be synced
across so I'll leave that but that's up to you and various opt-in
settings the check box display options this is
important so what happens by default is when a person checks out they're given
the option to subscribe or not to subscribe to your
email marketing so by default it's visible check by
default you can change it to visible unchecked
by default or hidden
if a person does not check the box a customer they are still added to
Mailchimp to your audience and Mailchimp they still added however
in the email marketing column they're given a null value
if they check the box or leave it checked that they do want to receive
your email marketing they're added into your audience with an
email marketing status of subscribed this is important because
in Mailchimp we can only send to subscribe people
but send email marketing but even though the customers added
if they haven't checked that box as non-subscribed or an empty value
you can still advertise to them and do other marketing or target them with
other marketing but just not email marketing in that case okay
you can keep going through and see various other things I always
like to add a tag it's just another way of knowing those
people came from your store you don't have to do this but you
can for example I'll just tag these people as WooCommerce
select a product image size and click start sync.
So we'll see in in just a few seconds that the sync has start so
started so what's happening at the moment is the customers are going across
from your WooCommerce store they're being added into your audience
products, product images, product categories and so on are being passed
across to Mailchimp so that you can then use Mailchimp for your marketing
okay so we're on the overview so again I'm under WooCommerce Mailchimp
I could click on 'store settings' and you'll notice
this is very much the same as that wizard we've just been through those
steps we've just been through you can change them at any time audience
defaults again we've actually just done this as
we were setting up the plugin audience settings same thing we did this
but you can change it at any time if you really want to such as the check box and
so on if you need to for support purposes logs
are available and you can click on logs if you're asked to to get them
but if I go back to overview, and we'll just wait for this to load.
Okay you'll notice that the sync is happening at the moment you might not be
able to see it too clearly there but at the moment eight out of 35 products have
been synced and so on. So it's busy syncing now the
amount of time depends on how many products you have,
how many customers you have, how many orders you have and so on.
With a demo store like this one it's generally just a few minutes and it'll
be done but it could take several hours if you have a lot of customers and so on
if at any time you need to resync if things just don't look right the data
doesn't look consistent you can click the resync now which will
become available once the sync has completed and you'll see
that there that the products have almost finished syncing already
but that's how simple it is to connect up your WooCommerce store
with Mailchimp and then you can use the power of Mailchimp for marketing and
getting more sales but thank you for joining me my name is
Gary from organicweb.com.au. Please like or subscribe to my channel.