So, Kuba
Yeah?
How many trials did you get from Quora last month?
I think it was something
around 650? Yeah, pretty much
Okay, okay... not bad...
Thank you, thank you very much
Okay, so you are gonna show us how to do this right?
Yeah, in a minute
Okay, watch the video - 600 trials!
Hey, it's Chia from Brand24, and today I
am here with Kuba Rogalski
Hey there
He is a community manager at
Brand24 who is doing some really amazing things with Quora, he's got some really
really good results. And, so, I know that you use Quora for business and it's
primarily for generating leads, am I right?
That's correct
Okay, so I guess in this case
it's about getting people to just sign up for a trial and just give the
software a try and get familiar with it right?
Yep
Okay
So, and I believe that was even one month where you got 650 trials
You're right, yeah
Wow okay and that's just from writing on Quora?
Yeah
Okay, that's, um, that's
really amazing! I'm sure there are a lot of businesses a lot of other community
managers and other people who would really love to know how you did that and
how they can leverage Quora for their business. Is it okay if I ask you a few
questions?
Go for it!
Okay, awesome, um, let's see... I
have a list here. So, I - you are both a community manager and a
content writer so I know that Quora is not your only marketing channel but I'm
willing to bet it's probably your favorite, am I right?
Yeah, yeah, that's
that's for sure
Okay, so can you tell us why? Like, why is
it a good marketing channel for business?
So I think the main reason is the
characteristic of the platform, so it basically consists of - it's basically a
Q&A site where people ask direct questions and ask for solutions to their
problems, so it's it's way easier to market your products like that, answering
to... to... people's questions... questions rather than
pushing your product out there, so it's more of an inbound than outbound... outbound
thing. And, yeah, it's... it's much easier to do it on Quora than on Reddit, for
instance, where it's... it's... it's pretty much frowned upon.
Okay that makes it
sound really tempting actually. You just said that you don't really have to push
your product so hard and it's kind of inbound so that... okay, yeah, I'm gonna
start writing on Quora now. So I see that for usually each question on the
platform you have several answers, so how do you suggest that we make our answer
stand out?
So, Quora gives you quite a few possibilities to edit your answers and
customize them in whatever way you like. So, you can use pretty much standard text
editing options like bold, Italics or lists... but you might as well add images
and videos or even embed tweets so it... it makes it, yeah, it makes it quite easy for
you to... to stand out...
Do you do that a lot? Do you add a lot of images & videos and... things like that?
Yeah, pretty much all of my answers...
So it's a good
practice if he's doing it
That's... that's true! I mean, some of the people don't add
any sort of media to their answers and they usually get buried under the... the
more... more edited ones... so it's definitely a good way to stand out and
even a preview of an answer has an image if there's one included in an actual
answer, so...
Is there anything that we should avoid on Quora? Something that we
should not do?
Okay, yeah, so definitely don't try to push your product too hard.
So, obviously, you're there for marketing and business purposes but this is also
just a platform for people to answer their questions and also have fun on the
platform, so, for example...
Talk about cows?
Yeah... cows - or whatever... cats, probably... So, for
example, I'm a football fan and I tend to answer some football related questions
from time to time, just to make my profile more authentic and credible and
so that people see that I'm not there just to push my product to them but just
to have fun on the platform and enjoy it the way it's meant to be.
Okay, that's really good advice
so how about... what about your profile? Like, when people go on Quora and they
see who answered this question, they're looking at it, is there any advice that
you can give us on how to create a really good profile?
Yeah, I mean, there
are a few options to customize your profile so you can include your
profession and education and all that but what's also cool is that
you can have your main credential, which is the description of what you do, who
you are... but you can also have custom credentials for different topics so each
question belongs to a topic and if you have a credential for a given topic its
then displayed next to your answer to a given question. So, for example, when I
answer a question about football it's not gonna be helpful if people see that
my credential is a community - community manager at Brand24.
So what about if you're doing
this for business? Should you just should you let people know, you know, you work
for such and such company, and, you know... should you mention this? Or is it okay to
leave it out? What do you think? Hmmm I think it's... it's better to just
state outright that you're working for a given company because if you try to hide it
and somehow game the system pretending you're there to... you're just a
random Internet user recommending a product, people will will find out sooner
or later and and they can report you. Then you can get banned and
nobody wants that!
No... that would be bad... okay, so, finally... if you could only give
us one piece of advice on how to leverage Quora for marketing or for
business, what would it be? Just... only one!
Yeah, so, I know that people sometimes
struggle with finding the right questions to answer and one of the most
effective ways, apart from using the - obviously, using the search bar on Quora
is to prepare a list of keywords that you would search on Google. The
reason why it's so... so effective is that, actually, 17% of Quora's traffic comes
from Google searches. So, if you simply add an "advanced commands - search command"
that goes like "site: Quora.com" to your keywords, it's gonna return only
those Google results that are... that come from Quora. So, it's.... it's good for
your exposure and it usually gives you the correct... the questions that are
already highly engaged
That's cool, so, yeah... so even in Quora you have to kind
of have SEO and... keep it... keep it there in the back of your head then.
Yeah
SEO and search
Yeah, that's true. Even though, most of the links are "nofollow"
it's... it's still good to have SEO somewhere in the... in the back of your
head, that's for sure.
Wow, thank you so much Kuba! Thank you so much for
taking time out of your busy day... out of your busy days on Quora to answer a few
questions on Quora for us. So, I think it'll be a while before we ourselves get
to 650 users per, you know, per month... it takes time.
Yeah, definitely, it takes time
sometimes months, so... yeah, it builds over time, it's like a snowball
effect, so the more answers you... the more questions you answer, then the more
traffic you get.
I'm just glad to know that it's possible
Yeah definitely
possible.
Anyway, thanks so much for watching guys. If you have any questions
about how to leverage Quora and get up to 650
users per month, just put in the comment section below and I will be forcing Kuba
here, our expert on Quora to answer them for you.
Yeah, I'll try to help as much as I
can.
Great, all right, cool, so if you found
this video helpful, remember to Like, share and subscribe to our YouTube
channel, where we'll be explaining how you can do even more in social media and
digital marketing each week. Thanks for watching and I'll see you later.
Thanks!