- Today we're talking about how you build your email list
using your YouTube channel.
(dramatic music)
So this is part of a five-part series
that's called Triggering the Algorithm,
which is a video series that's all centered around
how to get YouTube to suggest your content more,
so you can build your channel, get subscribers, views,
all that good stuff.
If we haven't met before, my name is Jeven Dovey.
I do filmmaking tutorials, product reviews.
I also do a ton of YouTube training.
So make sure you hit that subscribe button
and turn on those bell notifications
so you don't miss one of these tutorials.
Now in the first video in this series,
I talked a lot about getting YouTube
to suggest your content so you can get more views.
And one of the things I was talking about was an email list.
So this video is diving into
how you basically build an email list from scratch,
using your YouTube channel.
And it's actually pretty easy, once you see
all the different pieces that you need.
And once it's built, it's built.
You don't have to do a whole lot of maintenance because
it just continually will feed people into your email list.
Now the reason that you would build an email list
using your YouTube channel is that
we are on borrowed real estate here on YouTube.
So whether you're on Instagram, Facebook, Twitter,
all of these social media platforms are not our platform.
So if something happened in the terms of use,
and YouTube pulled the rug from under you,
and all of a sudden your channel's gone,
well your email list is actually
how you can access your followers directly.
So you want to build your email list
so that you have this direct contact with your followers,
and you don't have a platform in between the two of you.
Now when it comes to YouTube growth,
you can actually use your email list
to get notifications out when you put out a new video.
And this works in a few ways.
One, it just tells your followers
that you do have a new video that came out,
especially if they don't have the bell icon turned on.
If you go into your analytics,
you can see how many people have the bell icon turned on,
and it's a very small percentage of your actual following.
So, getting people onto your email list
gives you a direct way to say,
"Hey, there's a new video up."
And when it comes to suggested video content,
like I said in video one of this series,
when you release a video,
you can send out an email blast at that same point,
and it will drive a lot more traffic
to your video all up front,
hopefully giving you that boost
and enough watch time and velocity that YouTube will then
start suggesting your content to more people.
So it just gives you that added ability
to notify more people
and get your video higher in the ranking system.
Now for those of you who sell products,
if you have courses, if you have a membership site,
if you do affiliate marketing, your email list is also a way
that you could sell those products.
So there's a lot of reasons why
you would want to build an email list.
Now let's just get into how you actually do it.
The first is you need to find a provider
that you're gonna use to build your email list.
The one I suggest is ConvertKit.
It's the one that I switched over to from MailChimp.
And it is night and day difference
in terms of how the functionality works.
ConvertKit is an email marketing platform
that was built for creators.
So there's a lot of tools in there
that make it super easy to use,
and it makes it easy to do things like split your list,
create automations, do all these different things
that you'll get into as you build your list.
Now once you've picked an email list provider,
what you need to do is build a freebie
or a giveaway, or a lead generation
is what a lot of people like to call it.
And what is that?
So, it's something that you give away for free,
that adds value onto the community
or the people that you're, want to get into your email list.
So this could be like a free PDF,
it could be like a checklist,
it could be 10 tips to do something.
One of the freebies that I give away on my channel
is a free one-hour training
on how to grow your YouTube channel.
So you gotta think of your audience,
you gotta think of what the people
in your community would be interested in,
and then create a freebie around that.
So if you're doing a lot of how-tos or tutorials,
there's definitely lots of room
for you to create these guides,
to create like a PDF or a video series,
something that is not available on your YouTube channel,
and only available to those people
that actually sign up for your list.
Now you might ask, "Well, what happens if you're a
"channel that doesn't have how-tos or something?"
Well there's still an opportunity
to create some sort of offer
that your list might be interested in.
You just really have to think about
who your target audience is,
and something additional they would want from you,
that would add on their experience of your content.
So say you're a travel vlogger.
Maybe what you offer is a free private group
if you sign up for an email list.
And it's a place where you get to hang out
with your most engaged followers.
Maybe it's a PDF download of a checklist
of things to think about before you go on the next trip.
So you just gotta think about some different things
that your audience might be interested in
that you can provide as additional value onto your channel.
And that's what you're gonna offer for free.
Now the next step is you need to create a lead capture page.
And so what is this?
It's just a one page that has an email capture on it.
So when someone clicks
your free product in your description,
it's gonna go to a single page,
and this is gonna have a little bit of info
of why they clicked it, the offer that you're giving them,
and it's gonna ask for your name and your email.
And now you have them on your list.
So, in ConvertKit, you can build these pages super easily.
It's a part of their software.
If you're with another email list provider,
they might provide this, or you might have to have
an extension to another piece of software
that would create these lead pages.
So essentially it's just a one page,
it's just a way to input your name and your email.
And then from there, when someone clicks sign up,
they will be sent an email with the free giveaway
or whatever it is that you're giving them, in that email.
So it's super simple.
Once you have your email list provider,
you need to come up with a free giveaway,
something that adds value to your community,
and then you need to create your lead page,
and then you just need to share that in your videos.
So you need to actually talk about it.
So if I was doing a video about YouTube training,
I might talk about, "Hey, I have a free one-hour training
"down in the description.
"Make sure you go check that out
"after you finish watching this video."
So you need to call attention to these freebies,
and actually get people to go there
and click on it and sign up.
You don't have to have just one of these lead generations.
If you have multiple things on your channel,
you can create multiple products,
or could try different ideas and create different things,
like maybe a PDF versus a video
versus a checklist or a private group,
and then see what drives more people into that email list.
For this series, Triggering the Algorithm,
I actually created a lead generation that's around
my results of a test that I'm running
with this video series.
And I talked about that in video one,
and those of you who are interested in those results
will sign up for my email list,
and then I'll segment you on that list
into people that are interested
in YouTube training and YouTube growth.
Now that's another aspect that I need to touch on.
If you have different things going on on your channel,
or different things that you do with your email list,
you need to segment it.
So, for me, I specifically have
people that are interested in YouTube training
versus people that are interested in filmmaking
and products and things like that.
And the reason you want to split your list is
if someone signed up for your email list
for the YouTube training, but then you're sending them
content around filmmaking tutorials,
well, they might not be interested in that,
and they're gonna unsubscribe.
So, in ConvertKit, you can actually split your list
based on what people signed up for,
and create these different tags,
and create different pools of people,
so that when I release a new video,
say I'm releasing a video on YouTube training on my channel,
then I'm gonna email all the people
that signed up specifically for YouTube training-style
lead magnets, and those people
are gonna get a notification of my new video
because they're going to be interested in it.
So from here, you just repeat over and over and over,
and basically do this throughout all your videos.
Include lead magnets in the descriptions of all your videos,
and that's how you're gonna build an email list.
And it's really gonna tie into everything I'm talking about
in the series, Triggering the Algorithm.
Let me know down in the comments
if you've started an email list for your channel,
and what's worked for you and what's not worked for you.
All right you guys, and I'll see you in the next video.