Hi, I'm Jim from HubSpot.
And today I'm going to show you how to make infographics.
If you enjoy this video, don't forget
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Post any questions or suggestions
you have in the comments below.
Let's get started.
Infographics are a powerful tool for capturing the attention
of your target audiences.
In fact, businesses that publish infographics grow their traffic
an average of 12% more than those that don't.
The hard part, of course, is finding time and resources
to create these infographics.
Lucky for you, you don't need an expensive program
like Photoshop or a degree in graphic design
to create professional looking infographics.
You can design stunning infographics
right in PowerPoint.
You'll want to download some free infographic templates
for PowerPoint, like these ones we made specifically
for marketers.
They're totally free, work right in PowerPoint,
and they'll help you make it professional quality
infographic in under an hour.
Once you have the templates and PowerPoint,
it's time to start planning your infographic.
First, identify the audience for your infographic.
Infographics don't sell themselves on design alone.
You need to deliver info that's just
as compelling as the graphic.
And to do that, you need to know the audience your infographic
intends to reach.
According to the Harvard Business Review,
there are five possible audiences
that can change how you choose and visualize your data.
Novice, generalist, managerial, expert and executive.
Start by comparing your infographic's ideal reader
with one of these five audiences.
Which one applies to your reader?
When thinking about the data you want to visualize,
let the five audiences dictate how advanced your data will be.
A novice audience, for example, might
need data whose meaning is more obvious at first blush.
An expert might be more interested in getting
into the weeds of your numbers and posing theories
around them.
An executive has more in common with a novice
audience, in that they only have time for the simplest
or most critical information and the effect
it'll have on the business.
Next, it's time to collect your content and relevant data.
Using the audience you've selected,
your next step is to organize all the content and data
you'll use in the infographic.
You can either collect third party data
or use your own original data.
If you use third party data, just
be sure you properly cite your sources,
just like in any other good piece of content.
When collecting your data, make sure you
know what story you want to tell through this information.
Data for the sake of data won't add value
to your infographic at all.
Compelling data needs to be comprehensive enough
to give your readers proper context around the data you're
presenting.
For example, a spike in website traffic
from one month to the next doesn't mean much,
until say, you reveal that traffic
was on a steady decline over the previous three months.
Suddenly, you have a story on how
you were able to reverse a downward trend.
Now you can choose your desired infographic template.
The important thing is to choose a template that specifically
works for the type of data set or content you want to present.
Our PowerPoint templates offer a ton of different options
to suit your data.
Like a timeline, flowchart, side by side comparison,
and a data-driven infographic.
Here are some basic ideas for choosing
an infographic template that suits the story you
want your data to tell.
Flowchart infographic.
This design is perfect for presenting
a new workflow for your organization,
or how a linear or cyclical process works
across your industry.
Timeline infographic.
This design can tell a chronological story or history
of a business, industry, product or concept.
Graph-based infographic.
This design is suitable for content creators
publishing a high volume of data and statistical information,
making it a good fit for expert level audiences too.
Image-heavy infographic.
This design caters to content creators
who are trying to reveal trends and information from shapes,
designs or photography, rather than just numbers and figures.
Once you've selected a template, it's time to customize.
Obviously, this is the most time-consuming part,
but it's also the most fun.
Come up with a catchy title.
Plug in your data and content, and adjust your font sizes
and formatting.
Feel free to switch up the graphics and colors too,
so they're relevant to your brand and the data
you're providing.
For other templates, you can use the simple graphs and charts
provided by PowerPoint to create things like the bar
graph or the pie chart.
Finally, make sure you include a footer with your sources
and logo, so people know who created the infographic
if it gets shared in social media
or embedded on other websites, which is definitely something
you want, since one of the main benefits of creating
infographics is their shareability.
Looking for even more help with your visual content creation?
Click the link above to learn more.
Thanks for watching.
If you enjoyed this video, be sure to like it and subscribe.
Let me know how you're doing in the comments below.