>>> MARK ZUCKERBERG LAUNCHED THE
FIRST FACEBOOK WEBSITE WITH HIS
HARVARD ROOMMATES ON FEBRUARY
4th, 2004.
HE WAS 19.
NOW IT HAS 2 BILLION USERS AND
ZUCKERBERG IS THE FIFTH
WEALTHIEST PERSON ON EARTH, BUT
ZUCKERBERG'S NEARLY
UNINTERRUPTED RUN OF
REVOLUTIONARY GROWTH HAS HIT A
N
SNAG RECENTLY.
ON TUESDAY AND WEDNESDAY HE WILL
BE ON CAPITOL HILL TESTIFYING
ABOUT A SCANDAL OVER THE
UNAUTHORIZED EXPOSURE OF
PERSONAL INFORMATION OF AT LEAST
87 MILLION FACEBOOK USERS AND
LIKELY MORE.
HAVE WE ALL BEEN NAIVE TO THINK
OUR DATA WAS SAFE AS WE'VE
HANDED IT OVER TO SOCIAL MEDIA
COMPANIES AGAIN AND AGAIN?
AND IS THERE A BETTER, MORE
SECURE WAY OF DOING BUSINESS?
NBC'S JOLYN KENT IS ON WITH IT.
>> TONIGHT AN ONLINE AREA CALLED
THE INTERNET.
>> Reporter: THE AGE OLD PROJECT
CALLED THE INTERNET.
>> IT'S GOING TO BE REALLY,
REALLY GOOD.
>> Reporter: MAY NEED A REBOOT.
>> THE BIGGEST DATA BREECH IN
SOCIAL MEDIA HISTORY.
>> Reporter: AS THE TECH GIANTS
HAVE COME UNDER FIRE FOR
BREAKING IT.
>> FACEBOOK IS FACING GROWING
FALLOUT OVER THE MISUSE OF
PRIVATE INFORMATION OF MILLIONS
OF USERS.
>> Reporter: THIS WEEK FACEBOOK
COO SHARYL SANBERG SPOKE
EXCLUSIVELY TO SAVANNAH GUTHRIE.
>> A HUGE BREACH.
WHAT WENT WRONG?
>> WHAT WE WEREN'T FOCUSED
ENOUGH ON WAS PROTECTING.
>> I THINK THAT USERS ARE
REALIZING THAT THE BARGAIN BASE
SPOT THEY MADE ISN'T A BARGAIN.
>> I THINK PEOPLE DIDN'T REALIZE
THAT IN EXCHANGE FOR THIS FREE
SERVICE I AM GOING TO ALLOW A
COMPANY TO COLLECT ALL KINDS OF
INFORMATION ABOUT ME AND SHARE
IT IN WAYS THAT I DIDN'T SIGN
OFF ON.
>> Reporter: USERS ARE
RESPONDING WITH CONCERNS AND
CAMPAIGNS.
>> LEADING TO A SENSE OF
SOMETHING'S WRONG ON THE
INTERNET AND WE HAVE TO FIX IT.
>> Reporter: THE FIX MAY REQUIRE
A NEW APPROACH AND ONE OFTEN
OVERLOOKED OUTLIER CLAIMS IT MAY
HAVE AN ANTIDOTE TO THE TECH
LASH.
>> WE HAVE A TECHNOLOGY
ORGANIZATION THAT HAS GOOD
PRODUCT EXPERIENCE BUT IS ALSO
GOOD FOR PEOPLE.
>> THE MOZILLA FIREFOX BROWSER
IS USED BY MORE THAN 100 MILLION
PEOPLE EVERY DAY.
PEOPLE DON'T REALIZE MOZILLA IS
A NON-PROFIT.
>> I'M A MOZILLION.
>> I AM A MOZILLION.
>> WE'RE NOT LOOKING FOR
FINANCIAL GROWTH FOR
SHAREHOLDERS, WE'RE LOOKING FOR
GROWTH IN OTHER MISSION FOR OUR
STAKEHOLDERS.
>> MOZILLA'S FOUNDER SAW IT
BREWING OVER A DECADE AGO.
>> THE INTERNET COULD BECOME
VERY BIG BROTHER LIKE, DARK AND
DIFFICULT.
>> DID YOU PREDICT WHAT WAS
ALREADY COMING DOWN THE PIKE
HERE?
>> WE HAVE KNOWN FOR A LONG TIME
THAT THE DATA PRACTICES IN THE
VALLEY ARE RISKY AND I THINK
SOMETIMES WE FELT LIKE WE WERE
PARANOID.
YOU CAN SEE TODAY THAT WE'RE
NOT.
>> WOULD YOU SAY THAT MOZILLA IS
MORE PRIVACY FRIENDLY THAN THE
OTHER BROWSERS OUT THERE?
>> I'D SAY IT IS SO DEEPLY
INTERWOVEN INTO OUR DNA.
>> Reporter: AS A NON-PROFIT
MOZILLA DOESN'T BUY OR MAKE
MONEY OFF OF USER DATA.
IT BUILDS TOOLS LIKE THE
FACEBOOK CONTAINER EXTENSION.
>> WE POUR SO MUCH OF OURSELVES
INTO FACEBOOK BECAUSE THEY CAN
ALSO TRACK YOU ALL AROUND THE
WEB, THEY CAN COLLECT MORE AND
MORE INFORMATION ABOUT YOU.
>> YOU'RE BEING FOLLOWED IN A
WAY.
FACEBOOK CONTAINER IS AN
EXTENSION FOR YOUR FIREFOX
BROWSER THAT SEPARATES YOUR
FACEBOOK IDENTITY FROM THE REST
OF WHAT YOU'RE DOING ON THE WEB.
>> YOU SEE A BLUE BORDER AROUND
THE TAB.
FACEBOOK IS NOW BEING CONTAINED.
>> WHAT IS IT NOT GETTING FROM
ME?
>> IF YOU CLICK ON ONE OF THOSE
LINKS, FACEBOOK IS NOT FOLLOWING
YOU OUT OF FACEBOOK INTO THIS
NEW SITE THAT YOU VISITED.
>> Reporter: JUST ONE SMALL PART
OF MOZILLA'S CRUSADE OF WHAT
THEY CONSIDER A HEALTHIER
INTERNET.
>> A HEALTHY INTERNET IS ONE IN
WHICH YOU ARE SAFE AND IF YOU
DON'T LIKE WHAT'S HAPPENING, YOU
CAN DO SOMETHING ABOUT IT.
>> I FEEL LIKE WE ARE LIVING IN
AN UNHEALTHY INTERNET.
>> WE HAVE BEEN TRENDING IN THAT
DIRECTION.
THE FACT THAT CONSUMERS ARE
ENGAGED, ANGRY, WANT SOMETHING
DIFFERENT AND ARE EXPRESSING IT
IS ENCOURAGEMENT TO TECHNOLOGY