- Hey insiders, and hello from Singapore.
My name is Tra, and I'm a content strategist at YouTube.
This is also my first time being on Creator Insider.
Thank you so much for the positive feedback
on the previous video about vlogging best practices.
You have shared with us it's useful to know more
about insights and guidance
around a particular type of content or vertical.
In this video, we'll be talking about upcoming beauty trends
and formats that you, as a creator, can explore.
Let us know in the comments below
if you'd like to see more videos like this
that focus on a particular content vertical.
Or you'd rather prefer us to stick to product updates.
Let's get started.
Let's now take a look at three upcoming beauty trends.
So first of all, we are seeing a much more diverse
and inclusive beauty industry.
From gender neutral makeup lines,
to products catered to various skin shades,
to hiring brand ambassadors who challenge
the conventional notions of beauty.
As a creator, think of who you want to target.
Think of these viewers.
How can you provide value to them?
And what can you do to make them feel
like they truly belong to your channel?
Next up, consumers are becoming more conscious about brands.
From the ingredients used, to how they were sourced.
Demand for natural, ethically sourced ingredients
and clean formulations is definitely on the rise.
Brands are also under scrutiny
when it comes to product testing methods
and how they are marketing the products to consumers.
So as a creator,
think of how you can become an advocate in your own way.
Make sure to check out brands' missions
and values as you plan collaborations,
or select products for your next review video.
And last but not least,
we are seeing the shift from local to global.
An example would be the rise
of Korean and Japanese beauty products in Western countries.
Or growing interest in Germany's
minimalist skincare approach.
Or growing popularity of Ayurveda
inspired Indian beauty products.
Previously local beauty products are now
being exported globally.
So as a creator, think of the unique beauty practices
and products within your own community,
and don't be afraid to share that with your global audience.
Now let's explore some beauty content formats
that you can create on your channel.
You might be familiar with tutorials.
Tutorials allow you to express your creativity
while providing guidance for your audience.
Even though this is one of the more
established content formats on YouTube,
you can add a fresh spin to it.
For example, if you've seen creators making tutorials
comparing the makeup looks of the 90s
and 2000s at the same time.
Other great tutorial formats include beauty hacks, routines,
and before and after transformations.
Product reviews and hauls are central to beauty content.
Viewers turn to YouTube to watch reviews
of a particular product before deciding to buy it.
And what's more important is that 89% of them
agree that YouTube creators can give recommendations
that they can trust.
So make sure to leave your honest reviews
and thoughts in your videos.
"Get Ready With Me" is another beauty content staple.
This format allows you to bond with your audience through
casual chit chat, sharing tips,
while showcasing your beauty skills.
So make sure to take them along with you
as you get ready for an event, a date,
or simply doing your nighttime skincare routine before bed.
Everyone loves a challenge.
We have seen creators participating in fun,
beauty related challenges,
such as getting their family members or partners
to do their makeup,
creating a full look from just one brand,
or replicating social media filter looks.
Think about how you can add an
entertaining aspect to your videos
or put a creative spin on a popular challenge.
The pandemic has shown how important it is to
take care of yourself.
This extends to beauty content as well.
We have seen a higher viewership in videos related
to self pampering, self-care routines,
or even home spa videos.
Think about how you can showcase your skills
and perspective on beauty with self-care in mind.
While collaborations are not new,
it is important to be strategic about them.
We have seen beauty creators going above and beyond
by partnering up with experts in dermatology,
men's health and beauty, or scientists
to provide an accurate content to the audience.
On the other hand, brand collaborations are a strategic way
for you to build industry connections,
gain access to the latest products,
and diversify your revenue.
Therefore, be sure to partner with a brand that aligns
with your personal values and channel mission.
We often receive questions from creators
on where to find inspiration for their beauty content.
So let's take a look at three sources
that can help inform your beauty content strategy.
First of all,
viewers want to know the next big thing in beauty.
Whether it's a launch
of a new celebrity beauty product line
or a limited edition product release.
So check out industry blogs, magazines,
or follow your favorite beauty brands
on social media to be in the know.
From traditional holidays,
like New Year's Eve to local celebrations,
your viewers want to look and feel at their best.
So as a beauty creator,
you are in a unique position to influence and guide them.
So be sure to plan your content ahead of time
and keep in mind the significant events
that are relevant to your content.
Finally tools like Google trends are a great way to
understand what viewers are interested in.
Also do checkout out fellow YouTube creators' new content,
latest trending hashtags,
and chats on social media platforms
to understand what's going on.
And even better, venture out of your country and region
to see what creators on the other side of the world
are doing.
And that's it for today.
I hope you found this video useful
and gained some inspiration for your beauty channel.
Stay beautiful, and keep it real.