- Hey, it's Chris Welch to The Verge here at CES 2020,
and we just saw Samsung's line up of TVs
for the coming year.
Now the company has two very different ideas
for their flagships this time around.
On one side is the Ultra Premium fancy 8K TV
with a barely-there bezel,
and on the opposite end is what called the Sero,
which rotates vertically?
(upbeat music)
So the Sero is designed for Millennials and Gen Zers.
It's got a 43 inch screen.
And it's not Samsung's nicest TV,
it's QLED, so it's got quantum-dot HDR color, that's great.
But it's meant for mobile first customers,
so you pair it with your Android or iPhone.
It does support AirPlay too, which is really great to see.
And you can rotate it vertically and open any app you want.
Instagram, TikTok, Snapchat,
it's whatever might work vertically you can do on this TV
without ugly black bars on the sides.
So if you have a Samsung phone like the Galaxy S10
or the Note 10 you just rotate your phone
and the TV turns automatically.
If you have an iPhone you have to use the button
on the remote but you can still do it,
it just takes a bit more time.
So the Sero has a built in base at the bottom
which also houses a speaker system,
can't take it off, this TV cannot be wall mounted.
So that's one disadvantage.
Samsung says the Sero is part of its lifestyle TV lineup
with the frame and the Sero.
So it's designed to kind of blend in
with your surroundings and your decor.
So when you're not streaming TikTok videos,
you can put a clock on there or your personal photos
or even artwork.
There's no pricing or availability on the Sero just yet,
but it'll be here this year at some point
in the US and globally.
Now let's upgrade a bit to the ultra fancy 8K QLED TV.
Now you've probably heard about this by now,
it has barely-there bezels
that when you're standing at a normal distance,
you really can't even perceive,
it looks like just a floating display of glorious sharp,
8K,
content.
But, therein lies the problem,
8K still lack any real content at all.
So Samsung has a lot of AI upscaling
and other stuff that it says will improve 4K
to look more 8K-ish.
And so that's what you've got for now.
There are plans to maybe stream 8K at some point this year
but that's all still very much in the air.
So I wish Samsung would have put that same design,
those super slim bezels in a 4K TV,
which would have made a lot more sense
for your average customer.
But if you want the beautiful design,
they've got to buy into 8K.
So the Q950 comes in three screen sizes,
65 inches, 75 inches and 85 inches,
and in all three, the front is covered by 99% display.
So it's your content and bezels that again,
you can barely even tell are there.
Just like the Sero they're still unknowns,
price, release date.
We don't know those details quite yet,
but we should know more in the coming months.
Now thankfully, there are a lot of good software features
coming to all of Samsung's 2020 TVs,
those includes Google Assistant and Amazon Alexa
built right in if you don't like Bixby,
now you can just choose one of those.
And also Samsung is putting a big focus on privacy.
It's telling you what data it collects
what it tracks about your viewing habits,
all of those things.
Trying to be more transparent
when people are more concerned
about this stuff than ever before.
We're out here in the neon lights
of Las Vegas all week long.
So keep it locked on The Verge's YouTube channel
for all the latest tech, TVs
and whatever else pops up at CES 2020.