Hello, everyone.
Thanks for joining us here in Texas.
It's great to see a lot of you again
after our headquarters event just last month.
So tonight, we're excited to introduce you
to an all new vehicle with a Toyota first powertrain.
Now, globally, this nameplate has a rich history
and represents Toyota's strong commitment to innovation
and our philosophy of continuous improvement.
This vehicle was first introduced in Japan in 1955,
and it's gone through 15 product iterations
over the past 67 years.
It's been sold around the world and it was even available
in the US from the late 1950s to the early 1970s.
In Japan, It has established reputation as a prestige vehicle
that's often used to transport government officials,
dignitaries and executives.
For 2023, this premium sedan has been entirely rethought
and redesigned to meet the needs of today's consumers
with bold styling, elevated ride
height, performance handling, and fuel efficiency.
So say hello to the all new Toyota Crown.
The sedan reimagined.
Go ahead and clap.
I know you want too.
Pretty amazing.
Engineered
to stand out, the Crown breaks the traditional full size
sedan mold and gives drivers a car that excites the senses.
Beyond its contemporary design, Crown's performance is powerful
and capable
with exhilarating acceleration and handling that comes along
with supreme comfort for a sophisticated ride.
Available in three grades.
XLE, Limited, and Platinum.
The Crown it's built on a newly developed chassis
based on Toyota's GA-K platform, giving it a raised
overall height that's nearly four inches higher than Camry.
The unique height of the sedan offers increased road
visibility, along with easy entry and exit.
The inside is loaded with premium craftsmanship,
comfort and also modern technology.
Now, the first thing that drivers and passengers will
notice is the spacious and thoughtfully crafted cabin.
The driver focused cockpit offers a high line of sight
with horizontally placed displays and controls
that minimize eye and body movement.
And the front seats Feel lounge-like,
thanks to a sweeping design
from dash to council that gives both the driver
and the passenger a space that's all their own.
The thoughtful cabin continues to the rear seats,
where passengers will feel like they're in a VIP airliner,
thanks to ample leg room
and individual USB ports to charge all their devices.
And the exterior ,come on, it's a wow factor!
This sedan is sure to get drivers
noticed with an impressive, powerful presence that's
unlike anything that's currently in the market.
A Toyota first bi-tone paint options thats available
on the Platinum grade,
and it makes a bold statement from tip to tail.
And the available 21 inch wheels are the largest ever
offered on a Toyota sedan.
Overall, the exterior evokes strength, adventure and beauty.
All with a performance car vibe.
But it's more than just a vibe.
Crown will debut with an all new HYBRID MAX powertrain, adding
even more power to our ever growing electrified lineup.
Exclusively available on the Platinum grade,
this system combines a 2.4-liter turbocharged
engine with front and rear electric motors
for unprecedented power in a Toyota hybrid sedan.
It comes in at 340 horsepower.
It's also projected to have a 5.9 second 0 to 60 time, while
still getting a manufacturers estimated 28 MPG combined.
What's really cool is that HYBRID MAX also includes
our E-Four advanced system giving drivers a responsive
throttle, plenty of torque for linear acceleration
and the added stability of All Wheel Drive.
The XLE and limited grades come with Toyota's legendary
hybrid system that's engineered for maximum efficiency,
with the manufacturer's estimated 38 MPG combined.
The XLE and
Limited hybrids also include the E-Four System
that increases talk to the rear wheels
for an extra dose of traction when it's needed.
There's also incredible technology
and safety included in every grade in this lineup.
Like our all new Toyota Multimedia System and Toyota
Safety Sense 3.0, both of those are standard.
Other available premium features include Advanced Park
Birdseye Camera and an 11 speaker JBL audio system.
So we're excited to deliver on Toyota's commitment
to this sedan segment
and electrification with the introduction of Crown.
It's an all new vehicle that's exclusively available
in hybrid, delivering on our promise
to provide customers with a portfolio
of electrified options to meet their diverse needs.
So there it is, the 2023 Toyota Crown.
With bold design,
premium comfort and the all new HYBRID MAX powertrain.
It truly is our crowning achievement.
So thanks for joining us tonight.
And now
I'd like to invite you up and you can check out
this incredible vehicle for yourself. Thank you.