Tune in, because in this video you'll learn 10 LinkedIn mistakes that you
might be making that are holding you back from landed your dream job and if
you stay around until the end I'll tell you where you can get your free LinkedIn
mini course. Hey there, if we've never met before
I'm Heather Austin from ProfessorAustin.com and The Career Club on Facebook and
on this channel I teach simple solutions to help you build a business or launch a
career you love so if you're new here hit that subscribe button down below and
the bell modification so you don't miss a thing.
Let's jump right into it. Mistake number one, no profile picture. I can't tell you
how many times a day I receive a connection request from someone that has
no profile picture. This only tells me that you're not serious about your
LinkedIn success or that you could be a spammer so I most likely won't connect
with you. Now recruiters hiring managers and employers feel the same way so get
your LinkedIn profile picture uploaded now and if you're unsure about how to
pose for your profile picture or what your profile should picture should even
look like, I created a video just for you about the do's and don'ts of a good
LinkedIn profile picture. I'll go ahead and link that one up below. Mistake
number two, using the default LinkedIn headline.nNw LinkedIn Auto populates
your headline with your most recent position to avoid this mistake and to
really stand out on LinkedIn customize your headline using industry specific
keywords. This will make it easier for you to be found in LinkedIn searches. Now
LinkedIn gives you 120 characters to use in your headline
however. I wouldn't recommend using all of those unless it's necessary. Now if
you're unsure about how to even craft a good headline, I created a video just for
you as well all about how to create the perfect LinkedIn headline.
I'll go ahead and link that video up below. Mistake number three, using the
term "actively seeking work" in your headline. This is one of the worst things
you can do for your LinkedIn profile and it waves a big red flag. It's such a
turn-off to anyone looking at your profile. Rather than displaying the fact
that you are unemployed or looking for new job opportunities, use the career
interests section in LinkedIn to signal recruiters and hiring managers that you
are open to new positions. Mistake number four, not writing a summary. The LinkedIn
summary section is one of the most overlooked sections on LinkedIn. It's
where someone will go to quickly learn about you at a glance. Now this was one
of the hardest sections for me to write in my own LinkedIn profile but once I
optimized my summary using keywords and broke my content up into short
easy-to-read paragraphs, my connection requests skyrocketed. Your
summary should explain your greatest accomplishments. It should let someone
know who you are, who you helped and how you helped them. Now if you're unsure
about how to write a good LinkedIn summary, I have you covered here as well.
I created a video about how to write a really good summary. I'll go ahead and
link that one up below. Mistake number five, not customizing your LinkedIn URL.
LinkedIn assigned every account holder a long confusing URL of letters and
numbers. If you're serious about your LinkedIn success, you need to customize
your URL using a combination of your first and last name or your business
name. Now LinkedIn gives you 5 to 30 characters to use in your own URL.
Mistake number 6, not being consistent with your resume. Hiring managers
recruiters and employers want to see that your resume lines up nicely with
your LinkedIn profile. They want to see that your experience and dates match up.
Now you don't want a copy and paste directly from your resume however when a
side-by-side comparison is done, you want to make sure
there are no discrepancies. Mistake number seven, no recommendations. If your
profile lacks recommendations, you can request one from a 1st degree connection.
Someone that you value their opinion. This is one of the most powerful things
you can do for your LinkedIn profile and trust me I know how hard it can be to
request a recommendation. This is one of the mistakes I am the most guilty of. Now
if you're having a hard time requesting a recommendation, pinpoint a few people
in your own network that you can write a recommendation for. Most likely they will
return the favor. Mistake number eight, not personalizing your
connection of requests. Now this is one of the biggest pet peeves of mine on
LinkedIn. I have the hardest time accepting a connection request from
someone that doesn't let me know how they know me or why they want to connect
with me. Think about a personalized connection requests as the start to a
new relationship. You'll get a lot better results if you let the person know why
you're requesting the connection. Mistake number 9, not using keywords. If you want
to be found by hiring managers, recruiters and employers on LinkedIn, you
need to make your profile keyword heavy. This means placing keywords and phrases
specific to the position throughout your profile. Think of this as search engine
optimization for your profile. Mistake number 10, spelling or grammar errors. A
LinkedIn profile with misspelled words or bad grammar will quickly get passed
over. Proofread your profile as carefully as you can. One recommendation I have is
to type up key profile sections using a Google Doc and once you know that there
are no misspelled words and that the section is written properly then go
ahead and copy and paste it from your Google Doc into your LinkedIn profile. So
I shared with you what my biggest mistake is using LinkedIn, go ahead and
comment below with what your biggest mistake is and if you're looking
to overcome these LinkedIn mistakes, make sure you take a look at my free LinkedIn
mini course. It will help you get your LinkedIn profile in working order so
that you can quickly land your dream job. I'll go ahead and link the course up
below and if you enjoyed this video don't forget to hit the like button
below. If you know someone that might benefit from this video, please feel free
to share it with them and don't forget to subscribe and I will see you in the
next video.