ambitious professionals it's linda
raynor of lindaraynier.com guiding you
to a career in life you'll truly enjoy
now as someone who has successfully
transitioned from
working in the corporate world a
corporate job to then becoming my own
boss as an entrepreneur running my own
online business
i have been able to learn quite a few
things on
what it is that you should do and what
you shouldn't do
in order to start your own business and
if this is something that's been on your
mind lately and you've been wanting to
learn more about that
i definitely want to share that with you
here are my best
nine tips on what you should do and what
you shouldn't do
when it comes to starting your own
business so let's get into it
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now if you want to start your own
business but you also are looking for a
job at the same time
and you want some more guidance in that
area i can share more details about my
coaching programs as well as my online
courses
later at the end of this video so if you
don't know my story i have a video all
about
how i grew up and how i got into the
work that i do now and it's in a video
called
who am i who is linda raynor and what do
i do so i'm going to link that video
down below if you want to check that out
but long story short i started off my
career
working at a big four accounting firm i
was an accountant i was a cpa
and then from there i transitioned and
became a
headhunter a recruiter for three and a
half years where i placed
hundreds of people into full-time jobs
full-time careers
in big companies big and small and then
from there
i became a career strategist which is
the work that i do now
so i've had a lot of you guys ask me
recently
how did i get into it what did i do what
are my best tips and advice
so i want to be able to share that with
you right here right now
and so let's get into it now before i
dive into
my nine do's and don'ts of starting your
own online business one thing i really
want to say
is that you really want to make sure
that you have a strong sense of self
belief before you start this business
you have to believe in yourself even
just a little bit you have to believe
that you do
have some sort of service offering
product that you know is going to serve
help assist or heal others in some way
shape or form
okay so if you have something like that
already within you
that you can offer to others then that's
the right place to be that's the right
place to start this is the right video
for you
so now let's start off with your top
do not when it comes to starting your
own online business
my first do not is to do not
quit before dabbling before i ever quit
my corporate job
i already gained experience with
coaching what i mean by that
is i was helping people for free on the
side
when i had the time with their careers
with figuring out what it is that they
wanted
and just giving them coaching advice and
people were getting results from that
and i was doing all of this while i was
still working my nine-to-five job
so what i mean by that for you is that
you should not
quit before you dabble into whatever
work it is that you want to do
so if it's also coaching then you should
be coaching
while you're still working your 9 to 5
job and if you have to do it for free
do it do whatever you need to do to get
your hands and feet wet
just a little bit just enough so that
you feel confident that when you
quit your full-time job you can really
go all in
if you don't do that and you decide to
quit your job fully and then dive into
the work that you want to do
you might find yourself losing
confidence in yourself fairly quickly
because you're putting a lot of pressure
on yourself and you're having no income
come in at the same time you need to be
able to cover your basis
pay your bills so that means keep your
day job
while working the job that you really
love you need to be able to balance both
for a little while
and then you can fully transition once
you feel good
about the job that you do love tip
number two
is to do not quit without savings
majority of the time you're not going to
be able to make money
right away after quitting your job it
just
doesn't necessarily work that way
there's always a little bit of a leg
period where you really need to get
things going
and during that time you are going to
need to live off of your savings
for me for example i had a period of six
months after quitting my job where i
literally didn't do much and i didn't
make much money at all
instead i spent money i ended up signing
up for
a yoga teacher training program just to
get myself into a new headspace
and i knew in the program that i was
never going to become a yoga teacher
because i can tell you right now i would
be the worst yoga teacher you'll have
so i knew i didn't want to do that but i
invested in myself and i took the time
to just learn about yoga and learn
about the different techniques of
teaching yoga and
that just opened myself up to a whole
new way of thinking
and i didn't make any money during that
time and then after that i went
traveling
i went to the uk i traveled all over
europe
and i didn't make money during that time
either so you need to make sure that
you have savings enough savings at least
for a year
i would say so that you can feel safe
and secure while you're still figuring
things out at the beginning
while you're still taking a break my
third tip is to
do not quit without doing your research
now when i say research i don't mean go
start looking at all the competitors
that are out there for the potential
business that you want to do
and look at what they're doing now don't
even bother looking at your competitors
right now that's not what you should be
focusing on
because that's only going to stress you
out and that's going to put pressure on
you and you're not going to be able to
come up with what
you are meant to do and what you're
meant to offer the world when i say
research
i mean find out what your potential
customer
is needing what do they want what are
their gaps
in the marketplace right now that are
not being filled
what can you offer them focus on you and
your potential customer
and focus on what it is that you can do
to serve him or her
that's what's required in terms of
research don't go looking at your
competitors don't go looking at their
websites
that's just gonna stress you out tip
number four is to
do not expect that it's going to work
right away this is really important for
me to say this and maybe
it's a little bit self-explanatory and
obvious
but you really need to be realistic that
your business isn't necessarily going to
make money starting from day one
you're likely not going to make money
for a little while because you're still
getting the ball rolling you're still
figuring things out and so
instead of focusing on the money right
away focus
on what you need to do to get there step
by step
like i said i started off my business by
giving away my services
for free so if that's something that you
can do give away your services for
free then from there you can charge for
what you're worth but at the beginning
you want to
give what you can and see what feedback
you get back
if you think it's viable if you think
you can charge for it afterwards go
ahead and charge for it but you want to
take it
step by step don't start charging
premium prices at the beginning when you
don't even know if what you have to
offer
is valuable my fifth tip and last do not
is to
do not just do it for the money running
your own business
is something that gives you such a sense
of freedom because you have the power
and ability to decide
what that business is about you get to
decide
what you offer you get to decide how you
offer it and
the type of people that you want to work
with and the type of people you want to
serve
so don't just do or sell something for
the money
you want to have a deeper purpose behind
it you want to make sure that
you're doing the work that you're meant
to do that it's serving
your purpose that you are offering your
talents your gifts
your services to people in the best way
that you can
so just make sure that money aside you
focus
on yourself you focus on making sure
that it fulfills you
and that's what's going to ensure that
your business becomes successful
is if you are focusing in on your
talents your gifts
and you are offering it to someone who
needs it now moving on to the dues i
have four
dues for you when it comes to starting
your own online business
do number one is to figure out what your
true talent is
and how that can translate to a product
or service that you can offer
this takes time this takes reflection
you really need to ask yourself
really hard questions to figure out what
is my gift what is my talent what is it
that i know i can offer the world
that's what you want to ask yourself
okay so you really want to take that
time before you run off and start
offering your services
is to ask yourself what it is that i'm
good at what can i
offer what can i provide and you want to
make sure that it's going to help
heal assist serve people in some way
shape or form it doesn't matter
what it is if it's a service or a
product but that it
does those things do number two is to
feel your way through the process of
your research
don't just use your mind now that may
sound a little complicated but what i
mean by that is
don't just think don't just analyze and
look at the numbers and
make your business decisions purely only
on that
you have to also trust your gut you have
to also trust your intuition your inner
voice to that inner guide within you
you want to feel your way so when you're
researching when you're looking into
this business idea when you're looking
into this ideal customer that you want
to work with
you want to make sure that you feel your
way through it as well
use your heart ask yourself does this
feel good to me
do i want to walk this path does this
type of customer or this type of service
or product that i want to offer does
that feel good to me
it's not just does it make logical sense
you also want to incorporate your heart
into it and you want to trust
what comes to you from there because
i'll be honest with you if i didn't
trust my gut when i started this
business and even to this day
every decision that i make i rely on my
own gut
i ask myself how do i feel about it if
i'm getting the right feeling then
that's when i know that it's the right
decision for me
if i don't get the right feeling i don't
move forward with that idea even if
logically it seems like it makes sense i
just go with what feels right
and that has worked for me and hopefully
that'll work for you as well
do number three is to offer your product
or service for
free at first now i've already said this
a couple of times
and i really truly believe in this
especially at the beginning of your
business
you really want to put yourself out
there and
don't hold yourself back so that means
offer what it is that you can offer for
free
if you can offer it for free just for a
short time period and get
feedback from people that's going to
help you to improve
that product or service so it's always
easier to offer something for free and
get that feedback
rather than trying to charge for it and
then noticing that people aren't buying
it
because it's already just a mediocre
product or service you want to make sure
that you improve on it
at the beginning you want to make sure
you can do whatever you can to refine it
now if you have to charge
then fine charge but don't charge too
expensively you want to make sure that
it's within a certain bridge that's
affordable for people
so that again you can get the right
feedback and you can refine it you can
improve on it
and then from there you can charge the
rates that you do want to
charge and lastly my last do is to
get testimonials this goes hand in hand
with offering your product or service
for free
but when it comes to getting feedback
and getting positive testimonials
that is going to help lay the foundation
for your business
especially if you're going to have a
website which hopefully you will
you'll develop your website and some of
the first things that you're going to be
putting on your website are your
testimonials
you want to show and prove to other
people who are then going to come to see
your website
that what you have to offer works and
you want this to come from
real people don't make up testimonials
that's not something i suggest if you
can get it from
people that you don't really know too
well that's the best because
they're gonna give you their raw
feedback and if they really are raving
about it you know that that's completely
honest
and it's not because they're your
brother or your sister and they're just
saying good things about your business
for you
so there you have it those are my nine
do's and don'ts when it comes to
starting your own business if you like
these types of videos where i'm talking
about business advice
starting your own business that sort of
thing and you want to see
more videos on this topic then leave me
a comment below
so that i can prepare more videos for
you all about this
now if you're someone who's not yet
ready to start your business you want to
still keep looking for a job and you
haven't been getting much luck
then i want to be able to help you with
that i offer
free advice from me through my online
workshops you can visit my
interview strategy workshop you can also
visit
my resume mastery workshop you can sign
up there
and from there you can see if you want
to enroll in my online courses top-notch
interview and top-notch resume
otherwise if you'd like to work with me
one-on-one you can head on over to my
website lindaraynier.com
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thank you so much for watching and i
will see you in the next video
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you