Hey, guys, it's Caroline, career coach and mentor,
and today I want to talk to you about how to sell yourself,
whether it's an interview, on your resume,
or for a promotion.
Now, the reason why this is so important
is selling yourself is something that almost everyone hates.
They cringe, they think that they have
to brag about their achievements, about themselves,
and they just freeze.
But here's the thing, it's one of the most important skills
you need to master,
because you want to stand out and be recognised
for everything that you do.
But instead of that, you fade out between other colleagues,
other candidates, and so on.
So, in order for you to stand out, get noticed,
and be hired or be promoted,
you need to be able to sell yourself.
To be able to articulate clearly and concisely
what you're all about, the value you can create,
that is the most important skill
that you need to master in your career.
Now, the reason why people struggle with selling themselves
and find that really cringe-worthy
is often that they are in doubt about their own value.
They don't know the answer.
So, if I ask them very simple, why should somebody hire you,
they can't really say why.
Why are you different than other candidates?
They don't know.
So, if you don't know,
if you don't have the answer to those questions,
then, of course, others won't have that neither.
And so that's it.
Selling yourself doesn't need to be complicated.
People over-complicate the whole process,
and that's why they feel so insecure about it.
But, it needs to be clear and concise and simple.
Because, when you over-complicate things,
you start to confuse others, and when you confuse others,
they're not going to hire you or promote you,
so you need to simplify things.
Now, I want to talk you through what exactly you can do
to get some clarity and to actually define
how you can position yourself to then sell yourself.
So what I want you to do is take a big, big piece of paper,
like butcher paper,
and you start writing out everything that you can do,
all your skills, your achievements,
your experience, everything.
So it should take you up to 10 minutes
to really get that all out.
Once you have done that,
I want you to take three highlighters,
one green, one red, and one orange,
and in green, you highlight everything
that you want to retain,
that you really like, that you really find exciting
and fulfilling and challenging.
I want you to highlight in red things that you can do,
but that you don't want to do anymore,
that you said, done that,
and that's not where my future lies.
And in orange, I want you to highlight the things
that you want to delegate,
that you say, like, look, I used to do that,
but now I want to have somebody working with me
that can do those things.
So, then you start to have all different components,
and the reason why this is important
is because before you can start building your pitch,
your elevator pitch that you will use to sell yourself,
you need to know all the components.
Now, the best analogy I can give you
is when I play LEGO with my son of five.
When we start, we have a plan,
but before we start and really, like, start constructing,
we have to really know all the pieces
that we're working with.
So, he has a big box of LEGO blocks,
and it's a chaos, it's a mess, honestly,
so, the first thing that we do is separate them
into certain sizes and certain forms,
so we know that, when we start building
and executing on our plan,
it goes really quickly.
So that's exactly what I want you to do also,
is reflecting back on the jobs
that you've had in your career,
to get an understanding
what are all those different categories and components
and separate them into several separate buckets,
so you understand what you want, what you don't want,
and what you want to delegate,
and then you can start building,
and that's what I want you to do with that butcher paper
when you write down everything that you have ever done,
is to write it down and understand
what the different components are.
And then, once you have that list
of highlighted green skills and experience,
then you can start making sense of it
and say, okay, how can I now use this to connect the dots,
to start selling myself.
Because it all starts with you getting
crystal clear about that,
first you, and then the rest.
So, I hope this helped, and that is the first step
on how to start selling yourself effectively.
So, I have a freebie that you can find as part
of the six-figure career plan,
and I will link below this video
so you can go on and download it,
it goes and tells you step-by-step the exact framework
that you need to follow to craft a powerful
and impressive pitch yourself,
so it's very good if you want to make
a really good impression to CEOs,
headhunters, recruiters, HR, and so on.
So, go ahead and download that today.
Perfect, I hope you liked it, if you like it,
please do like on this video and subscribe
or follow me on the platform,
so you get notified as soon as I release a new video.
Thank you very much and see you soon, bye.