So as a Google Ads agency owner, what do I actually do on a day-to-day basis? Well,
I'm going to show you and walk you through it right after this.
Hi, Mike Mancini. For those of you who don't know me, I am a Google Ads agency owner. And
as you know, I put a lot of information out there about Google Ads, whether it's building them or
running them or how I do it, what have you. But a lot of the questions I get are revolved around how
I run my Google Ads agency on a day-to-day basis, because I've talked about it before. I typically
spend approximately 90 minutes a day building and running my agency. And that's not a lie. A lot of
the time, especially in the last probably four or five, six months, I have been doing YouTube
videos. I have been putting a course together. I have been doing, we've got a mastermind group
that we're building out. I have spent most of my time doing other projects, or other businesses.
And a lot of people might say, "How can you do a job and how can you build an agency in 90 minutes?
You must do a horrible job. Your clients think you suck." All of these bad things.
But you know what? Look at the most successful people that you watch, that you pay attention to,
the richest people out there, Elon Musk, Bill Gates, whoever it might be. It doesn't matter
who it is. But look at these guys. Do you actually think that Elon Musk is down there
building the cars? Do you actually think that Jeff Bezos is actually packaging your Amazon orders?
They hire people to do those jobs for them. And you know how I've built my agency? Actually,
the most successful part of my agency has been in the last 18 months. And the reason,
the single biggest reason for that is because I've hired people to do those jobs for me. And I've
hired people who are better than I am at it. To build my agency, I should not be in the nooks and
crannies and doing split testing and stuff like that. We still talk about those things. I talk
about those with my staff, but you know what? I hired them because they're better at it than I am.
As entrepreneurs, a lot of the time, we're like, "Well, nobody can do it as well as I can."
You know what? There probably is somebody out there that can do it, as good, if not better.
So the key is to find those people and to put them to work so you can work on the business
versus in the business. So this is not going to be a video about where, you know what, I get up
in the morning and I wake up and I have my coffee and I work out and I spend time with my family.
And then I go shopping and, no, I don't do any of that. I love my family. I just, I don't see them
much in the morning. What I do is I wake up, I get my coffee and I come to work. That's just mine.
That's just how I do it. I know a lot of people like to journal. They like to do different things
to get ready for their day. I like to look at my numbers. That's kind of what gets me going.
So what I do is I literally wake up, I grab my coffee, I sit down, and I start working. So the
first thing I do is I open up my ads. I open up my campaigns just to look at the companies that
we're working with, to look at and make sure that the numbers are where they need to be.
So we're looking at costs, we're making sure that there's impressions and clicks,
that everything is working, that the numbers are within our thresholds that we want to see. So
I really will look at that as a high level overview. If I see something that's alarming,
I know I need to take a look. Most of the time, my staff has taken care of this, and I'll talk
about them in a second, but I just want to get a high level overview of if there's anything
I need to be worried about. So it's just really, maybe a 60, 90, second glance. And I can really
just kind of glance over it and really make sure that everything is working correctly.
Next, I will look at our call tracking, just to make sure that that's working correctly,
that there's no hiccups, there's no surprises. I just kind of get to like to get a general
idea of numbers of what's happening. Once again, throughout the business,
this is probably something I don't even need to do. I just like to look at it.
And then next I will log into, we use what's called ClickUp. It's just a software that allows
us to kind of track projects and communicate with my team. And this is where I will come in and
look at any notes or anything that they have left me. I will get a little alarm bell over here. And
when I go in there, I will see any changes that they have made, any questions that they have,
any notes that they've put in there. So I can go through and communicate any responses back
to them. So if they run into a problem with a campaign, or if they made a change to a campaign
that I don't necessarily agree with, we can have a discussion about that.
And this is really how we communicate. We do hop on the phone occasionally,
but for the most part, it's really about individual projects. And my staff is actually
overseas. I have some staff that are virtual assistants that will help me with day-to-day
projects and help me with some YouTube research and things like that. And just day-to-day things.
And I have my staff who helps me with Google Ads. These are Google Ad professionals. They know,
really know what they're doing inside campaigns. And they really actually run the campaigns on a
day-to-day basis. So those three things, checking my numbers, checking my calls, and checking any
notes from my staff, those go rather quickly. You can see, I honestly, I don't spend much more time
than that. Maybe, 10, 15 minutes tops. So what do I do with the extra 60, 75 minutes of my day?
That is when I will talk to potential new clients, because they have contacted us and set up a call.
I will reach out to clients that want to talk to me based on about things about their campaigns,
any changes that they want to take a look at, or just our normal conversations that we have to keep
up with what's going on and I can find out what's going on, on their end. But most of the rest of
the time, I am literally just dealing a lot of the times with sales calls. I prefer, that's one
thing I know I can outsource it, but I actually love doing sales calls. It's one of the favorite
parts of my job. So in the mornings, the rest of the time, I might be on a couple sales calls,
that's it. And I'm not exaggerating when I tell you that's exactly how I run my agency.
If I didn't have to do those sales calls, I might be working in my agency 30 minutes,
maybe to an hour a day, that's it. Some days I don't have sales calls. Most of the time we do,
we just kind of have them set up, we get leads from a number of different sources.
So we pretty much have a constant influx of leads that are coming in. But if I don't have any sales
calls, I don't really spend that much time of my day actually running or building the agency.
I have basically set it up where once I close a client on a sales call, I do an onboarding call
with them. Maybe the next day, maybe right then, it takes about 20 minutes. And then I basically
turn that information over to my assistant, who's, one will build the campaign out, one will build
the landing pages out. I will call the client up again and say, "Hey, how are you doing? We're
going to turn your campaign on tomorrow." We'll have a quick just call with them just to basically
what to expect and setting expectations. And we'll turn that campaign on. I usually like to keep a
really close eye on a campaign, especially for the first number of days, but between me and my staff,
we've got that covered. So we know if there's any problems, but then my staff takes over.
So you see how I can build this agency as quickly as I wanted to, if I want to double the size of
this agency this year, I could do that very easily. And in fact, with the system that
we have set up, I'll bet you, we could double the size of the agency within about 60 days.
And the reason why I tell you all of these things is, I do get a lot of questions about that. And
I wanted to share that with you. And that's actually one of the things that we are doing
most of the day is we have created a course called Ads Agency Unlocked, which shows people who want
to start a Google Ads agency, exactly how to start and build the agency that I have built here.
The agency that I run less than 90 minutes a day. I will show you how we started it from scratch,
and how we built it up to six figures. And I can show you how to do that in less than 90 days.
So if you want to check it out, there's a link in the description area below it's called Ads
Agency Unlocked, and you can go there and hopefully it'll answer a bunch of your questions.
And if you have any other questions about what I do during my daily routine, leave those in the
comment section below. I would love to hear those and address those in a future video.
So thank you very much for watching. I hope I've answered some of your questions,
and if you want to see some more videos about how I run my Google Ads agency,
you can see those over to the right hand side. All right, thanks again. We'll talk to you soon.