The iPhone 15 is more expensive and more expensive
. According to everyone’s expectations
, this time the iPhone 15 will
finally have a relatively large price increase
. Will this be acceptable to everyone? Hello
everyone , I am Apple Dad.
We talked about the iPhone 15
but this The news that it will raise prices
has been talked about for a long time
, and we are going to talk about this part for the first time today
, because I think there are many places to discuss in it
, not just about the possible overall inflation or
its original components. Price I think we
need to make some different settings for the positioning of the entire line.
In fact, this is a bit similar to another company
. This may be the direction Apple is going to go now.
Let’s see which direction it is going
. Is it going in the direction of maximizing profits?
I still really want to distinguish a more top-level product.
Of course, I will also share some of my own ideas
from the perspective of a consumer. Let’s make an
iPhone 15. We know all
the places that will be updated. These specifications
Then there is the possibility of its price increase
and the date of its launch
. Let’s do some simple sorting
for this part.
OK, let’s take a look at the first launch date. Many
people are looking forward to whether
the iPhone 15 will be launched on time this year.
Based on the current
It seems that there is no
possibility of any delay
. Whether it is its production side
or its current trial production, it
seems to be very, very punctual
. Of course, there will be accidents in the middle. Of course, it is difficult
for us . To predict , sometimes
the epidemic will come as soon as it is said
, but based on the current
or past practices, it seems
that this year’s iPhone 15 will be
released in September.
Apple will have a press conference as usual
to announce the iPhone, Apple Watch
or some We just talked about
other new products
. Its price may be greatly increased. In fact,
the price increase of the iPhone
has been reported many times every year. I think this
year is the most likely
, and it is also very, very .
I can’t say it’s necessary
, but it ’s very reasonable to make such a price increase this year
. Actually, it’s related to its overall design specifications, product positioning,
and components used inside
. It may be the first
major update version in many years,
and there is also USB. Type-C
and all these reasons add up,
let’s analyze each specification
and how its product positioning will change. First
of all, we all know about the camera. Everyone
is rumoring
that the iPhone 15 will be released this time. A top-level version,
no matter it is called Ultra, Pro Max or whatever
, it will really divide a top-level version
, and it will really make a big improvement on its camera.
You will want to say why Previously,
there was such a positioning of Pro and Pro Max,
so
why can’t the camera make such an improvement? I think we can also
start with the older
version
in some aspects. Let’s talk about
the iPhone 12 Pro
from the iPhone 12. There is a difference
in the camera specifications between Pro and Pro Max,
which actually made many people very unhappy.
They
thought that I also bought the Pro,
and I just like the smaller version with top specifications
. The camera grade you gave me
is not there . As good as Pro Max is,
the market ’s response is actually very polarized
. In fact,
the one I did not recommend at the time
was the 12 Pro. I
most recommended the 12 digital series
. At this time,
I think there are many aspects.
You have to think about it,
if you put a great camera component in it today
, it needs that much space
. Now we see Android and other brands
, whether they put in a 1-inch sensor
or better and taller The
multiple telephoto lens really needs to take up more space.
In this case,
to be honest , they didn’t put these things
on the very small flagship machine
because the space for components is so limited
and you have to maintain it so high at the same time. The specifications and the screen
must be good
, so the capacity of your battery or something will definitely not be enough. In
this case, if you have to make a choice
, you can only put it in a larger model
because it has such a space.
Let’s take it further.
If you produce higher-standard photos
or higher-format videos, you
will need more heat dissipation space
, so
if you really separate the two levels at this time,
you don’t have to create that kind of
big stage. Compromise the small platform
and put in the same camera level
. In fact, we have already seen Samsung ’s Ultra series
. In fact, they have already made such a division
. That is to say
, the top-level things
are originally for you. The biggest version.
Originally , my top-level cameras
couldn’t be placed in mid-range models
, so I didn’t want to force it to be stuffed like this
. I just divided it into a top-level version.
We
also saw it on this year’s S23 Ultra series. The price of
this top-of-the-line version is also raised
. I think this is also a good boost for Apple. It is a
good reason to say that
others have already done this
. It seems that the market reaction
is not because it is not good,
so we also You can take advantage of the trend and go in this direction
, whether it is an increase in price
, or directly divide
the top-level version into only one model
, then take this opportunity to change the name by the way,
such as Apple Watch Ultra
iPhone 15 Ultra
iPhone 15 Pro Ultra Or how do
they name this thing
? I think their naming is becoming more and more confusing now. They
have positioned a new product line
. In fact, it might have been Pro Max
, but now they have a new name
and become a unique new model. At that time
, take advantage of this time to increase the price
. In fact, there is a reason for it. At
the same time , the Pro level is
like the previous comparative digital series. What
I said was that the high-end processor was used before
. The digital series of processors of the same year
is now pulling it up. The Pro level
and the digital series use last year’s processors . In this way,
three different product lines are separated out, and
the cost is also best controlled.
But I am not trying to rationalize such a price increase
, but we want to Let’s look at the design
this time .
We’ve got all
the updates on all the specifications
. It’s like it’s
going
to be a brand new design on the body.
In fact, it’s a big facelift from iPhone 12,
then
13, 14 , and now 15
. After three years, there will be a major facelift.
In fact,
it has been this cycle in recent years. It has made an all-titanium alloy body shape
, and then
made more rounded corners on its edges.
This is a big deal. On the one hand
, the facelift is to make it feel better in the hand
Like
the sharp feeling of the iPhone 12 to 14,
I think
it can be solved very well on the top. At
the same time , it is upgraded to a titanium alloy body
to make its body stronger
.
Compared with stainless steel in terms of weight There will also be a better control
, and then
there is a big update on its button design. What
we know now is that
in addition to the physical buttons, they will all become touch buttons.
Apple actually has a set of guidelines that say this touch button.
Even when the phone is turned off
, the button will still have some reactions. They will think about
it in advance
. I think the most important
thing is the mute button on it
. Now it seems that there is a very, very big possibility
, and it can be done directly.
Imaging is
the multi-function button of Apple Watch Ultra.
On
it, the functions on it will be.
Of course, the first thing is to replace the mute function
. I think second
, it can have more functions on it
. I have done this before. A video
to talk about the possible functionality
, I won’t go into it today,
so the whole appearance
, not only the exterior design, the material it uses
, even its button functionality
, is a very, very big revision.
What about its screen? Now
we can see from the 3D engineering drawings that the frame of its screen
is also
shrunk even narrower than before
. So whether the entire proportion of your screen is slightly upward
or because of the angle of the arc beside it
, let It is a bit retracted
, but this is of course
what other brands have already done
. Let’s go to the bottom to see its charging hole
. This time it is finally going to be upgraded to USB Type-C.
If it is on the Ultra series
As far as
we know, all
the charging speeds of the highest specifications
and the transmission speeds of the highest specifications
will be bound to this Ultra
or the highest-end version.
I think this is also reasonable
. If you want to produce a highest-end version
specifically
for photography and video
If these files are to be transferred out
, there must be a better transfer specification.
Some people will say that AirDrop
I shot a film in movie-level mode that day, and it only took about
10 minutes
. I uploaded it to the computer.
It may be broken in the middle or something
. It is really troublesome
, so we must and can only rely on wired transmission
, but the wired transmission speed is the speed of USB 2.0
, so the whole experience is not very good . But if it has USB 3 or USB 4
or the speed of lightning, you can imagine how fast the transmission speed
of that video will be. The next time
we see the heart part, the processor
this time is said to be 3 nanometers , which is really a new
version of the new generation of processors.
It’s not like the previous generation’s 4nm,
it’s just an enhanced version of 5nm
. This time it will truly be a new era of
3nm processors
, so we can expect it to be better
in terms of performance and neural control .
Don’t dare to talk about it first,
and then
it is in terms of its usability function, because it is equipped with this new processor
and equipped with a new level of better camera , it may actually have
better applications in the specifications of video, photography and photography.
8K Is it necessary for photography?
I think it’s okay
, but the film-level
mode
may be better and smoother in terms of calculation
, or it can
finally support 4K in slow-motion photography.
I think this is all one.
If you use this today When the product line is
divided
, you say that I only have Pro Max, the largest body,
the best heat dissipation, the largest battery
, the highest-spec camera,
which can support these highest-level
functions. I
personally think it is very reasonable,
and that’s why.
I think this price increase is imperative
, or it is very likely to happen this year
. As I just mentioned,
Samsung has been doing this for a long time
, but sometimes I think about it
. In fact, iPhone 4 5 In this era, Samsung
was also the first to produce mobile phones with large screens
. I have to admit that when I first saw a
mobile phone as large as the Samsung Galaxy
,
I felt a little awkward when others were using it.
That is to say, you took a tablet
and talked on the phone on your face.
It’s bigger than your face
, but it turns out later
that you’ve used a larger screen and found that
it has a larger visual range
. When we process more and more information
and things on mobile phones,
of course the screen The bigger it is, the easier it is to use
.
It’s the same whether you’re watching videos, playing mobile games, or shooting videos.
So looking back, in fact, Samsung is in these
smartphones. I
think it’s Apple who defined this way of use
, but in the follow-up These product strategies , or
the direction of these screen sizes
, or the introduction of different specifications
, or even names like Ultra
. In fact, these product strategies
seem to be Samsung leading the way
, which
can be regarded as a benchmark. From Apple’s point of view, it is also
the biggest enemy. The camp made such a choice,
and the market ’s response seems to be good and OK
, so we can do exactly the same thing,
that is, follow in their footsteps
, but on the other hand
, in fact, they are also following Apple’s
possible removal of the headphone jack. Losing the charger
, etc.
I think the two companies are testing each
other
’s bottom line
. If it
’s OK, the other company will follow.
Of course, from the perspective of consumers,
they may not want to see such things
, but I think sometimes We don’t have much choice, which direction
the entire product market is going to go.
If I don’t accept it, but everyone in
the market can accept it, it will definitely continue to go like this. What
I ’m looking forward to is
not to be in the middle class or these The entry-level number series has been decreasing all
the time. I think, especially on Apple,
I have always felt that their number series
, from 12 to now, feels that it is shrinking
or stealing more and more.
Our original definition of this number series It is a pity that
there should be specifications
. I think I can understand the product differentiation
. They
need to control costs like this
. But I think basically some functions that are not good in
the previous
generation
, or functions that are known to be problematic in the previous generation
. I think We shouldn’t
just
use some problematic components known on the flagship machine of the previous generation on the next-generation digital series just for the sake of cost control
. I think this makes me feel bad. You
can use a slightly lower standard
. Get rid of those problematic components.
You don’t need to use a
main lens with such a long focusing distance that you can’t shoot files
, and then you can’t do super wide-angle focusing.
And these are all
problems that I know from the iPhone 12 Pro Max
, but I still
don’t like the fact that I still use 14. Also
, I don’t want to see the same on the 15 digital series . Maybe
I can see it on the 14 Pro Max series.
No The stable A16 or
some other problem continues on the number series of 15.
In this part, I think cost
control is one thing, and
product segmentation is one thing
. But at least the things that come out
are good if there are no problems.
This is a comparison.
A reasonable way. Well
, what do you all think about
the price increase of the iPhone 15
or the overall change of the specifications in it
? You
are welcome to leave a message below
, or if you have any faster news to share,
you want to first If you see it, you can also follow it on my IG.
I will post some motion pictures
or some posts
on it. OK, so today’s video will be here first
. I
’m Apple Dad . See Bye in the next video