hey guys thanks for joining me for a new
video i'm gonna keep this intro
to the point because i sat down on this
chair and realized that the cushion on
it is drenched in rainwater so my pants
are definitely wet
but i'm gonna do a redbubble august 2020
sales review for you guys
and i borrowed this idea from my friend
at detour shirts so i'm going to drop a
link to their channel right here if
youtube lets me
definitely go show them some love they
also dropped in august redbubble sales
review
but i really like the video idea so i'm
gonna share with you some data about my
sales
my revenue my profit what product type
sold and uh that's my plan for the video
so i'm gonna go jump on my computer and
we can dive into things
thanks again for joining me guys i know
how well these redbubble videos tend to
do so if this is well received i can
throw together more of these monthly
income reports real quick before we dive
into the numbers let me introduce myself
if you're a new viewer i'm ryan hoag
i've sold over 1.8 million
on amazon to date if you want to follow
the links in the description i've got a
free print on demand mini course
delivered to you via email
i also have a print on demand facebook
community i'd love to have you there i
publish income reports on the first day
of each month if you'd like to subscribe
you can follow along with my progress as
a redbubble seller amazon seller
youtuber et cetera i tried to lay it all
out there and i wrote a full print on
demand course
the earlier you join the more value you
get especially as we head to the fourth
quarter it's over 70 lectures it walks
through how to sell on etsy amazon
redbubble
to name a few and then you know to tie
it all together at the end i walk you
through
how to fully automate the upload process
to all of those websites all right let's
talk
redbubble so these are my sales for the
month of august
in 2020. on 135 sales i generated
well here's the thing about these
numbers so i generated 343 dollars and
18 cents
from august 6 to september 4th because
on my dashboard they don't let me
set the date range but i wanted to get
like a good looking graphic for this
video
i have the real numbers over here on my
side monitor it looks like in the month
of august i
actually did 135 sales for 386.80
so 386.8 is my actual month of august
um income however i wanted to get the
nice screenshot there and i guess i
could have like hacked in the real
number but
i don't want to lie to you guys so
anyways i like this chart i like if you
guys are wondering where this chart is
by the way just log into your redbubble
account go to your dashboard
and uh you can see the last i think was
that roughly 30 days
i think uh something like that as the
default view and they don't let you sort
the
date range unfortunately so here's my
earnings by artwork
now without revealing the niches and
again this is on the same dashboard if
you want these insights into your sales
hopefully you have sales to get insights
into but again the more products you
have listed
and the better your niche research and
the better your design the more sales
you'll make and these are all things
that i teach
so if you're interested in that course
it is there the link in the description
all right so the best-selling product
and this is pretty much my best seller
month over month every month
i wish i could show you guys the design
but i don't want a million copycats
popping up
but it is so simple that no matter how
bad of a graphic designer you are
i promise you you could all create that
design it was really something extremely
simple that i marketed
the right way so it was all about you
know i don't like to overhype the value
of keywords
but in this case keywords did it made 11
sales
it pretty much only sells as a sticker
it doesn't sell as i mean it sells as
other stuff but it's really sticker
sales
and i made 23 bucks and 15 cents profit
uh second design was pop culture niche
two sales 21.65
profit uh same exact pop culture niche
different design two sales 2125
next one listed political niche and this
is i guess in order of
profit generated by design so my fourth
most successful was a political niche
and you guys know politics are in the
news cycle heavily right now and you
know people are politically motivated to
buy stuff and politically charged
so it's gonna sell really well for the
next two months at least
eight sales 1776 that sounds like a
sticker to me
and then my fifth best seller and i've i
mentioned this in my sunday video series
top five niches of the week that i love
fantasy football it's like my favorite
time of year i've got a fantasy football
draft tomorrow
cannot wait and i've got a bunch of
fantasy football designs on redbubble
and on amazon and
on other places but that was a fantasy
football design
one sale 15 41 cents profit pretty good
uh and then i pulled my data so
redbubble allows you to download your
sales history as a csv
so i did that and i loaded it up into
google charts well i load it up into a
google spreadsheet and then it makes it
very easy to
to um google will basically put it into
charts for you so you can do line charts
bar charts pie graphs whatever
so i put it in a pie graph here and as
you can see stickers were my best seller
by product type
however there is one caveat in saying
that and that is that uh
t-shirts they they split up so you see
behind my head it says
graphic t-shirt and then what you can't
see but this line right here of the
green
is a classic t-shirt so you have graphic
t-shirt classic t-shirt
and then t-shirt and they kind of just
lump them
well they don't lump them together
that's that's what i was saying they
separate them
so in reality my stickers were still the
best seller
but t-shirts came in at about five
percent under
stickers and uh the cool thing about
redbubble if you're not taking advantage
of it is that you can upload one design
and make that one design available on so
many different product types and it is
very straightforward and very easy to do
they even implemented this new copy
function so you can copy an existing
listing
and replace the graphic and if you're
like me and you optimize all of your
graphic design at specific same
dimensions like you're consistent
then you can almost always just use the
copy function when you're uploading
and your graphics the new one that you
replace the old one with will look good
because it's optimized at the same
dimensions that the old one was
so hopefully that made sense royalty by
product
again now we're just taking a breakdown
this was sales number of sales
and this is the royalties generated by
product sale so
even though stickers outsold t-shirts
t-shirts generated
uh more money it looks like and again
this is actually split between classic
t-shirt
graphic t-shirt and t-shirt uh but it
looks like if i had to do a rough
estimate that looks like about 60 bucks
plus about 120 180
plus about another five to ten so it did
almost 200 bucks on t-shirts and then
another
90 to 95 on stickers which is you know
again it all adds up
and i would not recommend i would not
recommend restricting the products that
your design can be
purchased on like it's you're better off
just making it available on lots of
different product types because
sometimes customers
let's say you have a funny fantasy
football design some customers are going
to say
funny fantasy football t-shirt and then
redbubble's going to show them the
t-shirts but other people might say
funny fantasy football
sticker and guess what redbubble knows
to do they know to show your design as a
sticker
but at the same time some people just
search for funny fantasy football and
then well what thumbnail do they show
well when you create a listing redbubble
lets you show or lets you select the
default thumbnail
so my default thumbnails are almost
always t-shirts which shouldn't surprise
you that
i do really well with the t-shirts all
right traffic sources this one's
interesting it's also on your dashboard
so
real quick let me read the legend over
there all right redbubble traffic
sources first of all they're redbubble
organic direct social media and other so
redbubble traffic
this is represented by visitors that
land on your redbubble shop or product
listings from redbubble generated
activities such as marketing emails paid
advertising affiliates the blog
and searches organic organic traffic
represents visitors who land on your
shop
or product listing from any search
engine such as google bing or yahoo this
means that the visitor clicked on a
search result
not a sponsored ad so sponsored ads
would be rolled up into redbubble i do
mention that one of the reasons why i
like redbubble's redbubble so much
is that they advertise for us for free
they don't charge us
direct traffic this represents visitors
that landed directly on your shop or
product listings either by typing your
url into the browser's address bar
clicking on a bookmark or clicking on a
link in an email or message which is
interesting because look at all the
direct traffic that i generated
i'll be honest i don't know how i
generated that kind of direct traffic
because
off the top of my head i don't know uh
how many links i actually have to red
bubble listings i've mentioned this
before i favor linking to my
amazon listings because number one i can
use amazon affiliates
make a little bit of extra money on top
of the royalties number two
i just like i mean we know the most
customers go to amazon and we know
that this is probably true about every
marketplace but
especially amazon if you can send sales
to your listings amazon rewards you with
better organic placement so
you know you know you're going to be
rewarded on amazon you know how bsr
works you can
actually quantifiably prove that it
works that way so
social media social media traffic
represents visitors coming from social
media platforms to your redbubble shop
or product listings this includes
platforms such as facebook twitter
pinterest instagram tumblr
and youtube other other traffic
represents visitors coming from links
that appear on your different on
different sites
this could include traffic from your
website news sites or forums
that's interesting then so i assume that
direct
lumped in people's external links
linking in so that's really interesting
because who the heck is
i guess it does say for direct it says
clicking a link
in an email but who's emailing them
links other than redbubble and redbubble
i think said at the top that marketing
emails
so maybe maybe that's what it is then
maybe when they say redbubble traffic
that means marketing emails which means
like
general emails not not the emails that
uh
like for instance today i don't want to
talk too much about this but like today
i got an email from redbubble it said
so you're looking for haydn from biden
stickers
because i had searched haydn for haydn
from biden
probably last sunday when i was doing my
top five niches of the week research
and i was just kind of like looking at
the funny designs and
like five days later five six days
whatever it is
they email me so you're looking for
haydn from buying stickers and i'm
wondering if
the specific targeted email that they
sent me based on my previous search
would
qualify as direct whereas generic
high-level redbubble uh emails that go
to everybody without any specific
targeting
would fall under the top level red
bubble just thinking out loud here all
right let's go on to the next one sorry
that that took so long
google analytics i did a video on this a
month and a half ago or so
walking you through how to implement
google analytics on your redbubble
i want to say shop but the shop is like
the only page where google analytics
does not track i don't know why they
maybe it was an error
i don't know but it is probably the most
valuable page to have insights to
and they don't give it to us but every
other listing they do give us insights
so google analytics i've got that
running on my redbubble account
it tracks all my like product page uh
clicks and whatnot and i think even the
add to cart
i don't think it tracks the checkouts
though so anyways
uh looks like i had 1738 users
2003 sessions uh 2700 page views
and yeah i mean it's not telling me too
much but you can actually drill down
further into the data
although i'm actually i'm covering up
all zeros behind me so you're not
missing anything behind my chair
but you can see here and this is not a
perfect science
like there is clearly a gap between the
revenue reported in google analytics and
the
actual revenue so i actually earned
386.80
google analytics i forget how it's
estimating the uh the earnings but it
came up with 311.95
and i actually didn't even know you
could set up conversions in google
analytics but after i dropped my last
video
somebody reached out and said no you can
actually do it but you can't get the
exact
margin so because redbubble doesn't make
that data point available so i think you
just
you guesstimate it when you tell it how
to record these conversions
so anyways as you can see here
um it's tracking the purchases however
it looks like it also is struggling to
capture exactly what
products are generating all of these
conversions because it says
other for 54.5 percent and if i were to
hover over in that pie chart in the
bottom left corner if i was to hover
over the other
slices it's the actual products that
sold so it would have
give you the name of the product all
right customer locations again just
loaded this up into a google map
um looks like i sold mostly to the
continental united states a little bit
to canada a little bit to europe some in
australia you're always going to see
those australian sales
because they are redbubble is an
australian company
and that's it guys thank you for
watching this video i hope you liked it
if you did all i ask hit that like
button let the youtube algorithm know so
they show it to more people
shout out to detour shirts for the idea
and if you're not subscribed
and you want to hit that big red button
it would be much appreciated but thank
you guys
enjoy your weekend i'll see you soon
passive income school is open
enroll now at riotsmethod.com thank you
[Music]
you