If you take nothing away from this video besides adding those
Kaizen questions to your team.
You'll be in a better spot.
It's one of the easiest ways to take a normal plateauing
team to the next level and those questions again are all
about incremental improvements.
Let's talk about how to build a powerful team stick around.
What is a powerful team look like a powerful team is similar
to what we have built right now.
I'm the chairman of a company called x27 Are we help agencies
and other B2B companies book meetings with Incredible billion
dollar Brands.
We've met with almost the entire Fortune 500 at this point
and that's just one business.
We also run a digital Products Company.
We run a software company and one of the things that allows
us to do all of that is we have a powerful team behind has
div as our director of marketing Robert runs x27 as the CEO
and also is one of the coaches at 220 coaching where we help
new businesses and establish businesses take themselves to
the Level and we also have a bunch of other people on the
team Alena Michelle and about a dozen other people that I
would say are powerful we've weeded out the week and we are
only left with the strong.
Hey, we're giving away the email 10K course to one of our
lucky subscribers for free to win.
All you have to do is subscribe to the YouTube channel.
We have some crazy cold email in business content on here
subscribe to the mailing list, which you can do by going
to email 10K.com checklist and getting our free cold email
optimization checklist like this video and share this video
and fill out the attached Google form your chances multiply
every single time you share one of our videos and the winner
is going to be announced at the end of this month.
So go complete those steps for a chance to win our thousand
dollar course email 10K.
You can get that for free.
How did we get such a powerful team?
Well, let me tell you right now in this video.
I want to talk about how to build a powerful team and what's
cool. Is it's only a three step process here are the three
steps on how to build a powerful team for your business.
Number one is identify what tasks need to be done.
Meaning if you're a solo entrepreneur or you have a team
right now that aren't performing you need to go through your
day go through their days and identify every single thing
that they're doing.
Are they posting on social media.
Are you sending cold emails?
Like we were are you making sales calls?
I used to.
Be booked back-to-back and sales calls write down literally
everything that your team is doing then you need to look
at that list and figure out which of those tasks are actually
making you money and which ones are unnecessary cut those
unnecessary tasks immediately if you're posting on Twitter
and maybe even doing it weekly for the last six years and
your Twitter following sucks and you're not getting any money
for it drop your Twitter never post on Twitter again, and
you got to be honest.
You know, what marketing channels are a waste of time.
You know what your team is doing.
That's a waste of time then hire.
For the tasks that are making you money if you don't have
a team right now and let's say 30% of what you're doing is
making you money and 70% isn't first of all cut as much of
that 70% as possible.
But then hire people for the tasks that are making you money
that way they're paying for themselves already.
You're not losing money by building this team and that doesn't
mean making you money in terms of sales.
You might want to hire a powerful team to improve your skills.
So for instance, let's say you're running a design company
and you suck at Sign it might make more sense for you to
focus on sales and then hire a great designer to design for
you what that'll allow you to do then is raise your prices
thus being able to afford a salesperson and get out that
way identifying what tasks need to be done is the first step
then number to hire people with great potential some entrepreneurs
have talked to and a lot of business experts say only hire
people that have done the task before but what I found is
if you hire people that have already done it before it.
Either be very expensive for you or they're trained in the
wrong way and they won't be able to get it done what I have
found the most success doing is hire people that are hard
workers and willing to learn and put them on tasks that you
know are already going to make money.
For instance for x27.
One of the main ways.
We generate new business is via cold email.
So making lists of companies that we want to go after writing
customized first lines for those messages sending via inbox
going back and forth with Clients closing deals all five
of those are things that we have hired for and things that
we should have hired for and also things that are trainable
we don't need a sales development rep that's been doing cold
email for the last five years.
In fact, they might bring a bunch of stuff to our business
that we don't want we've generated millions of dollars in
revenue for our clients in ourselves just from cold email
the problem is if you've tried cold email it's not as straightforward
or easy as it looks we put together the cold email.
Checklist that we use internally to make sure all our cold
emails are of the highest quality in a very straightforward
checklist format to get it go over to email 10K.com / checklist.
What we want is somebody who's willing to learn somebody
who's willing to plug into our process and follow our process
and then follow step three, which is incremental improvements,
which we'll talk about in a second but get the Baseline to
as good a point as possible.
That's what we really want with the team members.
We don't necessarily need somebody who's going to level up
our business not when we're trying to build a powerful team
not when were first starting with the hiring process number
three is give the team Freedom at our company.
We follow Kaizen principles, and I know that's a strange
word what it basically means is incremental Improvement.
And the way that that looks on our team is every week.
I asked our managers to provide a new idea and to implement
A New Concept that fills one of these three things either.
How do we get more views on our YouTube videos?
How do We produce higher quality videos than we have before or how
do we make more money and the idea should be around one of
those three things and it should be implementable within
the next week that's divs main tasks on the marketing side
and everybody on our team has similar questions related to
their area of expertise.
If you're in design like we were talking about before it
would be things.
Like, how do you make your designs higher quality?
How do you produce your designs faster?
And how do you generate better clients from your designs
so you can come up Up with those kaizen and questions of incremental
Improvement for any area of your business and by adding those
to your team.
You're going to see a power boost when we started doing this
on our marketing team.
We decided to implement it with the entire company because
we saw so many improvements and it's in such a short period
of time if you take nothing away from this video besides
adding those Kaizen questions to your team.
You'll be in a better spot.
It's one of the easiest ways to take a normal plateauing
team to the next level and those questions again.
Are all about incremental improvements for us doing YouTube
videos. It's how do we get more views?
How do we increase the quality of our videos or how do we
make more money and for you General guidelines whether that
is more revenue or higher quality one of those two things
are going to allow you to do these questions.
So how do you build a powerful team identify what tasks need
to be done hire people with great potential and give the
team the freedom to improve do those three things and you're
going to take your team to the next level.
Let me know down in the comments Below have You been implementing
these questions or what questions.
Would you ask your team in order to help them improve and
push your business forward and become more powerful.
Let me know down in the comments.
Let's start a conversation subscribe to this channel for
more videos like this.
We do videos three times a week all about business sales
and Entrepreneurship.
We also have over 400 videos in our archives all about this
similar concept like this video to encourage this type of
content, and I'll talk to you later.
Thanks for watching.
I'm Alex Berman.