Hey, what's going on everyone? I'm Marissa, and in today's video we're gonna go over
six of the best digital marketing tools for you to grow and scale and organize
your business, and these tools, do not take them lightly, because they have been
game changers for my business to help me stay organized save tons of time, we're
talking hours per day, and also continue to scale and make six figures in my
online business. So be sure to take action after this video and implement
some of these tools into your own business and also stick around to the
end of the video because I have a bonus tool that I'm going to go over and a
super special guest that you guys are going to love, so keep on watching.
Alright, so I have my handy dandy computer, we're going to take a look inside my
screen and the first tool I wanted to talk to you guys about is Tubebuddy. Now
what exactly is Tubebuddy? It is an SEO, or search engine optimization, tool for
YouTube, arguably the best. So for your YouTube channel and to grow and scale
and to get more traffic to your videos, Tubebuddy is the number one tool because
it'll help you tremendously with ranking your videos on the first page of YouTube,
even if you are a smaller channel. And so I tell people it's never been easier to
rank your videos nowadays than ever before on YouTube. So, with your YouTube
channel you're definitely going to want to download this tool, and as you can see
up here, it is a Chrome extension you can for free and
you can use this tool right here called Keyword Explorer for free, so if I go
back, you see Tubebuddy right here on my screen, and then if you click it, it
brings up this dashboard and you click on Keyword Explorer, and this is where
you want to search for titles that are really good to use for your videos. So
searchable titles for people that are already looking for it can land on your
video and find it. So let me give you an example of a keyword that maybe isn't
the greatest because it's so in such high competition, so "How to sing."
Let's look up that and this tool is going to tell you if it is a good idea
for you to use it or not. The Tubebuddy rankings says poor which means you
don't really want to use this one. So then you come down here and you would
look at the search volume and all the statistics, but if you take a look at the
search pool, or searches of all time, there's over 221 million and number of
monthly searches, over 350,000. So that's too competitive for a smaller channel to
rank on, and so if you were to narrow it down to something like "How to become a
good singer for beginners" and you click explore to see what this tool brings up,
it jumps to very good because it is a search phrase or keyword that is a lot
less looked up. So, as you can see, the Tubebuddy rankings says it is very good and
so the other cool thing that Tubebuddy does is it allows you to see which
keywords are working for other people's videos. So this guy is ranked on the first
page of YouTube for this keyword phrase when I typed it in, and so if you come
down here to the tags, you can see which keywords he's using in his video to rank
this video on the first page for these keywords. And so if you click on show
search rankings, you can see what keywords are really helping him optimize
his videos. So this means he is ranked number one on the first page of YouTube
for this keyword here, so if you type in "Sing better in five minutes," his video
will pop up as number one and "How to sing better," this one as well, and "11 easy
singing tips." This is a very powerful feature because it could give you some
inspiration on what keywords you can be using for your video to rank your next
video title, so I have a very special guest who is going to help explain tool
number two and her name is Louise Henry and she helps entrepreneurs with tech
tools so that they could save time, automate their business, and scale their
business with ease, so how are you Louise? Thank you so much for being here.
Hey Marissa! Thanks so much for having me, I'm excited to be here and talk all
about Asana. So if you want to grow your business then you need to implement
systems, streamline, and organize. Asana is going to allow you to do all of this
and more- it's a simple easy-to-use project management tool that keeps my
entire business and life on track. Asana will help you organize all your to-dos into
one place. You're going to wake up each morning knowing exactly what you need to
do, it's gonna help you save up to ten hours per week and be more productive
than you've ever been before by bringing everything into one place.
You're going to be able to figure out the weak spots in your business and
determine whether you need to outsource, automate, or streamline. Asana also makes
planning a lot easier and more enjoyable so it's a lot more likely you're
actually going to hit your big goals when you're taking the time to plan them
out and really be specific on what tasks you're going to do in order to get there.
Without a plan that you are not efficient. Projects aren't executed
properly, and you feel a certain level of uncertainty each day. Asana is going
to change this completely, you're going to wake up knowing exactly what you need
to do each day in order to hit your biggest goals because you've already
planned it out ahead of time. Alright, so let's dive in. I'll show you the
backend of Asana now and explain a few reasons why I love it so much. So this is
what it looks like when you are logged into Asana, and there's a few different
levels of organization. The first is your teams, so you're going to want to set up
teams for your business, for example, executive, sales and marketing, products
and services, now this is very helpful if you have a team already, but even if you
don't I would recommend you set this up and just think of these as branches
within your business. Then below the team level we have projects, so one of the
best things you can do is learn to break down your work into actual projects with
a start date and a completion date with a few milestones as well to keep you on
track as you work through that project. So let's go through this example here.
This is a new course launch, and here is where you would write down all of the
to-dos for that project, and what's great about Asana is, unlike other platforms,
they allow you to choose between different views. So, for example, we have
our list view which is more like a typical to-do list, and then we have the
board view where you can drag and drop items from one column to the next which
can be very handy for some project types, and then you also have the calendar view.
So let's go back to the list view and I'll show you how to start adding
your task. So you're gonna go over to list, go to the bottom here where it says
add section so you can categorize them, let's say you have a few marketing tasks.
So we're gonna type that in, then hit enter on your keyboard, and then here is
where you can add a task. Awesome, then from here if you click right here on the
right side, it's gonna open up a side panel here, you can assign it to whoever
you want to do this task, you can set a date that you're going to work on it, or
the date that it's due, which is super important for it getting done and then
you can write any details of the project in the description here. After this, you
even have another layer if you wanted to create a checklist for this specific
task, and then once you're done that task you're going to come over here, you're
going to check it off, it's going to disappear off your to-do list, and you
get to feel that sense of accomplishment. Now one of my favorite things about
Asana is let's say you have multiple projects so under sales and marketing, we
have all these different projects, Asana has created a specific area where you
personally can view all of your to-dos across all your different projects and
that is the "My Tasks" section, so as you can see, you have this fantastic
color-coded calendar because it's bringing in all your different to-dos
across your different projects. This is hands-down one of my favorite parts of
Asana, you wake up every single morning you know exactly what you need to do in
order to ensure that all of your projects move forward and it's
color-coded. Who doesn't love a color-coded calendar?
It makes it a lot more fun and easier to work with. So that was just a super quick
overview of Asana, but I have so much more to share with you, I actually have a
free webinar where you can steal my entire Asana system and save ten hours
per week, so if you want to come and join me for that just click the link in the
description below and I will see you there.
Thanks again Marissa for having me on your channel.
Thank you so much Louise for
that insightful tutorial, that was amazing. Isn't she a rock star, guys? Be
sure to check out the link in the description for her master class right
after this video. Alright, so moving on to tool number three, and that is the
creator studio for Facebook and Instagram. So this is going to be super
helpful for your Instagram because now you can natively post IGTV,
you can post regular posts, videos, images, you name it, straight from the desktop.
And one of the best things is that you can actually check the direct messages
from the desktop, which we have been waiting for forever. There's always been
third-party tools to help with it, but never natively to the platform. So if you
go to business.facebook.com/creatorstudio, you will see a screen
that pops up and it'll virtually walk you through the different types of tools.
But this is actually the Facebook version, so if you click on the Instagram
tab, the cool thing is your entire content library will pop up, but the cool
thing is, to create a post and to schedule, you can come here to the create
post button and you'll see an Instagram feed or the IGTV. So if you want to post
something to your Instagram feed, it is really easy. You can write your caption
here, add a location, add your hashtags just like any other post you do on your
phone, and then you can add content here and you can upload a file from
your computer. So let's say this is gonna be my image, the cool thing is you can
publish it now, schedule, or save it as a draft so you can really plan out your
content for the month and really pre-plan it as long as you want.
Alright, so the fourth business tool that you're going to love is Kartra, and
actually Louise uses this too, so she can vouch for it as well. But Kartra is an
all-in-one business platform which makes your life for your business so much
easier. I can't rage about it enough, and so what it is is it is an
email marketing platform, a sales funnel builder, you can host a membership site,
or create your own digital product all on this one platform. So that
is why it is excellent, it is my tool of choice to make money online.
It is really cool because you can automate so many things, it has so many
great features including the beautiful templates that it has for sales funnels,
you can create landing pages, Thank You pages, webinar signup pages, you name it,
it's there. If you are interested in trying out Kartra, it is only $1 for a
two-week trial and if you click the link in the description and sign up, I do have
bonuses to help you get started with Kartra because I know learning any type
of new software could be confusing in the beginning, so in the link below you
can check out all the features that Kartra offers and I think you'll notice
too that it'll definitely be a game-changer for your business. The next
tool that you should definitely be using, coming in at number five, is Canva. So if
you go to canva.com, you'll realize that it is free to sign up. So both the free
account and the paid account have very very powerful features and even though
you may have heard of Canva before, you may not have realized just how powerful
it is and your branding and keeping all of your design assets in one spot. So you
can have, for example, business cards, brochures, you can make ebook templates,
PDFs headers for a website, printed ads, quote cards for Instagram, quote
cards for your website, really anything, any type of design that you want to put
on a sales funnel, for example, you can do it inside canva. And so really it has
every type of social media template. So let's say you want to create a youtube
banner, it has the exact dimensions of a YouTube banner and such amazing
templates for putting a youtube banner together. So I would definitely say to
keep your branding coherent and in one spot, definitely start to implement Canva
into your business. And so many of you have asked me "Marissa, what do you do to
store your images and all of your videos that you make for your YouTube channel?"
And you know even some of my personal videos and photos, I use onedrive
which is the sixth tool. And so the reason why I love Google Drive, even more
so over Dropbox, and onedrive is because it is dependable and it works super well,
even with implementing it and using it with tools, such as Asana, because I could
just easily grab a share file and share with any team member, I could give them
permission to edit, and I could drop the share link into a task or something in
Asana. And that's why I love Google Drive, because it is super easy to use, you can
always count on your files being downloadable and not having an error
which was really frustrating with some of the other tools that I was using in
the past, so I really, really love Google Drive. It has made it so much easier to
organize material, like I've organized an entire course using Google Drive, so
organizing the folders and really, everything, my business
expenses, so I really do highly recommend Google Drive. So now, as I promised you in
the beginning of the video, a bonus tool I wanted to share with you guys is the
morning sidekick journal. And so this is actually, you can see close up, a tool
that my sister got me for Christmas. It was like, the best gift, and what I love
about it is it helps you get your life together. Now, we all have trouble in the
mornings and starting our day off with positivity and productivity and this
helps so much because this is like a 90 day challenge, or no 66, yeah it has
all the way up to like day 66, so basically the idea is the first
week is hell week, and you establish your new goals like what time you want to
wake up, the habits you want to do in the morning, and you do baby steps, so maybe
like the five things you want to accomplish in the morning are drinking a
cup of coffee, drinking water, meditating for five minutes, going on a walk,
whatever it is you want to do for you that is going to help you have a super
productive day, this journal is going to help you do that. So I'll leave the link
to where I bought it on Amazon in the description, and I can already notice the
difference I've been doing it for a month now and I could already feel that
my day is more positive, I'm more productive, I have more energy, and more
pleasant to be around. And so it really has been a game-changer along with all
of the other tools. And with that being said, now you know the tools I use in my
business and so what I want you to do is take these tools, run with it, start
making more money in your online business and on that note, if you're
loving this video I guarantee you'll love this video which is up next:
"Ten multiple streams of income ideas that can make you hundreds of dollars
every single day," and that video starts right now. When I was an engineer, I
thought "Man, I just don't know how to make more money and produce another
stream of income it was so confusing to me."