- Early helicopter life.
Matt Higgins and AJV.
- Stop.
- Stop. That's gonna make me put you on it twice.
("Monday To Monday" by Saba)
- Saba, I've been telling you.
("Hold You Down" by Aqua Stone Throne)
- [Gary] I just think it's worth the risk.
Okay.
I don't care if you're somebody that uses big data and you're
good at synthesizing it.
I don't care if you're the greatest natural talent like
I am and you just live life and it just comes to you.
I just don't care what your process is.
It's just get me to the insights, right?
Get me to the thing, right?
To me, I don't know what brand strategy you know it's Karen
27-year-old she has two kids or it's a it's the manifesto from
the brand or if it's like find it,
here's what I know.
Every piece of business needs us to find the white space.
The problem with either/or
or anything we come up with is the
humans are to break it. - [Woman] Mhmmm.
- So let's start with that.
Let's start that no matter what we decide here it will not work
and I'm being dead serious.
What I mean by that is it's what human beings do.
It's what they do.
Depending on their level of ego and pride,
humility and thought like teamwork so I think my job at
the top of the sphere
is to give thought to things that position
less friction, not more. - [Woman] Mhmmm.
- And I'm not saying having an overarching idea is that but
that is the only filter I'm going through.
Awesome, thank you guys.
That helped me.
- [Tyler] I just sent myself a note.
- [Chris] That progression we're always talking about.
Can you think of any brands off the top of your head that have
just died out because-- - [Gary] Radio to television?
- Yeah. - [Gary] The first wave.
- [Alex] Or TV to phone or whatever that looks like.
- TV to phone.
Well, you know what?
You can say it's happening now.
("Break" by JMKM)
Cool. - [Chris] Thank you.
- Not gonna be a lot.
You're gonna show that but if you can,
might want to be able.
Guys, we're gonna play music over what just happened but it
was fucking brilliant.
("Break" by JMKM)
Okay, well listen, then I'll be frank with you,
if that's the case then that's what I'll do.
So I'm gonna go to Alan's office right now.
Literally walk out with that in mind.
- [DRock] How are you?
- [Gary] 'Sup stranger? Guys, it's DRock.
(group laughter)
He does other things. - I do.
- [Gary] How was your day yesterday?
- It was great.
- What's going on with the episode?
- [Man] Loved both ideas and they're like
can this extend into print?
- [Gary] Of course.
Everything can extend into everything.
- [Man] Well, of course.
And if it can, show us both ideas in print and then that'll
help us decide which one.
- [Gary] I see. Okay, good.
- [Man 2] How big is this idea?
(crosstalk)
- [Gary] Can you do me a favor?
Can you tell them that they should really,
really consider running both in print on Facebook against the
actual consumers that they want to buy it and read the quant and
qual data against it?
Just tell them that as well.
Tell them I walked in and said this.
Yes, this do your thing.
Have you thought about how smart it would be to spend $50,000 to
have these two pictures $25,000 media spend,
we don't have to do it.
I don't even know what their fucking MSA is like we just want
to tell them what to plan against.
I don't know, you know, 27 to 42-year-old moms with families
and run them and then read the quant and qual data because that
would also give them a data point of the actual end consumer
for this debate.
Three seconds left should say to watch the
whole thing go to Facebook.com.
- [Man] We have for more go to (censored).com.
- [Gary] Nope.
Three seconds take over the whole fucking thing,
no half-pregnant.
- [Man] No, it's a full on. - [Gary] Respect.
People don't want to go to brand.
You'll lose 80 to 90% of the thing because nobody want to go
to brand's website but they'll go to Facebook and I actually
think the way to do it is to say go to Facebook and search
(censored) and you guys just have to see how it's coming up.
Yeah, so just jumped in.
We've got a huge new client so I jumped in.
Were you filming it?
- [Other Tyler] Yeah. - Nice job.
Make sure you blur out the stuff.
Huge new client so the team's excited, I'm excited.
Big new brand in the building.
Big new holding company in the building.
Key moments this is where I like to come in and sprinkle I think
managers and CEOs do really poor job and they want to bake a cake
and put the icing on and the sprinkles and the cherry and
that's called micromanaging.
It's just a bad idea.
To me, I want to be in the cherry business, right?
Like, I believe in my team.
Go make the cake.
Go make the icing.
Go make the sprinkles.
I'm just gonna put the greatest fucking cherry you've ever seen
on that cake.
That's good.
- Read a book called "Crush It!"
- [Gary] How'd you get it? Do you know?
- [Man 2] My dad was into it.
My dad's the one, my dad is a huge mentor to me.
Much like your dad is to you and he's the one who
kind of told me about it.
I was like, "Dad, I'm not really into reading."
- [Gary] Yeah.
- I hate to read. - [Gary] Yeah, me too.
- It's a huge challenge for me.
- [Gary] To me, the things I think most about are
number 1, 2, 3 and 4 is to build self-esteem.
So my belief is that self-esteem is the only drug
that combats the world. - [Mark] Yeah.
- I genuinely that. - [Mark] That's powerful.
- In parallel, it's imperative that
you don't build fake self-esteem.
- [Mark] Right.
- Self-esteem can't be manufactured through rewarding
non-rewarding events. - [Mark] Yeah.
- If you--
- [Man 2] Participation trophies.
- Correct.
You can't come in eighth place in the race in school and then
get prized for that because that is not real life.
- [Mark] Mhmmm.
- However Xander, for example, this weekend when Max got hurt,
his nephew, stopped what he was doing and came over and showed
amazing empathy for a four-year-old that has become
now the thing I've talked to him about for two days.
- [Mark] Yeah. - That he's incredible.
That you have such a great heart.
- [Mark] Right.
- To me you triple down, this is by the way,
this is me being a byproduct of being what
I think perfectly parented.
This is what my mom did. - [Mark] Yeah.
- My mom over exaggerated
my natural goodness as a person to
make me believe it was like the most important thing.
- [Mark] Yeah, mhmmm.
- And she never gave me third place trophies and when I lost,
I lost and she made me realize there were repercussions in life
so when I got bad grades even though she knew I was in a very
special, I was literally punished subconsciously I knew
that it wasn't the most important thing in the world but
I do like that she punished me and didn't let me completely
disrespect the system.
But she never let it hurt my confidence. Right?
She played it very smart and there is something interesting
my parents did.
At 14 they said look, tough guy you not gonna be a student
means you're gonna work.
And so that means you're gonna start working now.
- [Mark] Yeah.
- And so, I do think one of the great things my parents did,
I think a lot of parents should think about this is if you don't
have a student, even if they're an artist and want to sing and
paint, you need to figure out establish massive work ethic
because the only thing that's controllable for somebody who's
gonna bet on themselves in life is their work ethic.
Their talent, you can get it better.
You can lift more, right?
You can get better at things but some,
my calves and ass aren't naturally the same
as everybody else's.
There are people that are naturally like I don't like my
chest is never gonna be as big as I necessarily want it 'cause
there's certain things that are, right?
But meanwhile like I'll sell you back the hat you're
wearing right now. - [Mark] Right.
- I will and so I think that, I think it's important to teach
work ethic because work ethic is the only thing that maximizes
what you naturally have and that's really
the best you can ask for.
I mean this is my new favorite office.
(group laughter)
- [Juice] How's it going? Juice.
- [Gary] Juice, how are you, man?
- [Man 3] How's it going?
We've actually met before. - [Gary] Remind me.
- Houston. - Oh my God, yes.
- I was like hey man I'm not here for,
I just want to say hi-- - Yes.
- I'll see you at the end of the month.
- I remember, I remember.
- I wanted to apologize to you really fast.
When I met you, I like hit your shoulder in a weird way
and I hit your throat.
I have a meting with you later this month with Alex...
- Yeah. - So I'm sorry about that.
- What's amazing, I'm so amazingly strong now that
I don't remember that.
My big thing right now is Facebook long form videos,
influencers on Instagram
and what I would call hacking culture.
Anything that can penetrate and create noise in
a million different things.
That can mean a million different things for my personal
brand, not my brands and other things,
that means that I genuinely believe that hip-hop is
the seed of our culture.
I just genuinely believe that and I think it's a good use of
my time especially when I'm lucky enough to have somebody
like Mike Boyd in my life.
Right, where he just generally has a great track record and
course DRock and these guys are always looking at Spotify and
SoundCloud and like every youngster,
you know, spends time trying to find new artists and different
stuff like of that nature.
I just play the same Lionel Richie song over and
over like whatever.
People love discovery but I am very fascinated by what's
happening in the cross-section
of the two places you're playing.
My dream to give you as much value right now as possible so
that when you do become massive you're like
GaryVee was always there.
I mean it's not super complicated.
It's that truly basic for me.
- Let me hop in the coupe, get a shot of the goose
at the top of the booth.
Pigs in a pass, top knot, listen for another second to bite pull
the Juice for the haters who got it you blowing your
race by the thousand.
Had all these bites with me that get paid by the ounce.
Unless I've been paid I'm gonna lay that shit down like blaugh,
how you like me now?
Said pretty can you pack 'nother weight by the pound,
used to be light but that shit's overrated and I'm fat.
Fucking the shit that he's gaining weight way down there,
way over there.
Like outside.
Yo, shout out GaryVee baby.
Much love to everybody watching this.
Shout out to you.
- [Gary] What's up my man?
- [Tank] What's happening? How are ya?
- [Gary] Good, man. How are you?
- George, nice to meet you. - It's a pleasure.
- Tank. - [Gary] Tank, I love it.
I'll call you whatever you want.
Fuck, man, I'll call you whatever you
want me to call you. (group laughter)
- I've always loved comedy. - [Gary] Yeah.
- I did stand-up which was--
- [Gary] Good for you. - great and terrible.
Stand-up taught me that I could do anything.
- [Gary] 100%.
- Like doing stand-up and then talking to a girl was like,
bro, stand-up was the hardest thing I've ever did in my life.
- [Gary] 100%, 100%.
- So any sales situation I found myself in--
- [Gary] It's nothing. - It's like nothing, yeah.
These people don't have to laugh,
they just have to give me money.
It's not a big deal. - [Gary] 100%.
- But the problem with stand-up is I was sitting on the jokes
for like a week, two weeks, a month until I could get to a
microphone so the energy would just die.
So when memes happened I was like this is sick.
I can make a joke, find a picture,
make a joke, get it out to people,
get feedback and go from there on to the next thing.
So for somebody like me who's always going memes right timing,
whatever,-- - [Gary] Of course.
- it's just been good.
But my Instagram Tank.Sinatra is just taken off in a way that's
been so rewarding.
- (laughs) That's so awesome.
- It's crazy. It really is.
- How many you at now? - 850. 850,000.
- Amazing.
How often are you showing your face on
the Tank.Sinatra account?
- [Tank] On a story, pretty regularly.
- How about on the posts?
- [Tank] On the posts, like once a month,
maybe, max.
- Change it. - [Tank] Yeah.
- Tomorrow. Here's how I, ready?
Ready? - [Tank] Yeah.
- Ready? - [Tank] Yeah.
- Minimum, stick with me. - [Tank] Go ahead.
- Minimum-- - [Tank] Yeah,
- minimum, like you're much bigger than me but
I'm not gonna let you get away with it.
(Tank laughs) Minimum--
- [Tank] Tell me what to do. - once a week.
Minimum. - [Tank] Okay, so--
- Fuck.
How many posts a day are you doing?
- [Tank] A lot, like at least six.
- Yeah, I would tell you that if I could help it,--
- [Tank] Yeah.
- I would have you do it once every two days.
- [Tank] Yeah.
- And you know what I would do?
Straight to face video and I would just have
you do your thing. - [Tank] Yeah.
- If you can actually do stand-up,--
- [Tank] Yeah. - fucking do it.
Straight to the face.
Like you got, you've got it, man.
- [Tank] You like my face. - Yeah.
(group laughter)
I like it. It's a look, right?
- [Tank] I use some in like memes and those go over well.
- Dude, listen to me.
Let me tell you what doesn't go away if your account went away.
The memories of you. - [Tank] Yeah.
- [Gary] You can look like every other fucking page.
- I know. I used to post more selfies and I got so,
I was like, you know what? Fuck these people.
I'm sure you deal with it.
There's the negativity. You don't?
- [Gary] I don't give a fuck.
I, sure, I read every comment.
- [Tank] So I say that, I say I don't give a fuck--
- But you do!
- [Tank] but I do a little bit. - But guess what? Me too.
- [Tank] So what do you do? - Not give a fuck.
(group laughter)
- [Tank] Like you just don't give a fuck.
- No, I do, I do but then I don't.
It's 51/49.
- [Tank] Dude, it's just so aggravating.
- I'm empathetic. - [Tank] Yes, sometimes.
- Do you understand that I actually feel bad for them?
- [Tank] I do too sometimes. - And I do 100% of the time.
- [Tank] Like send me your address.
- Yeah, I'm gonna beat, yeah, listen,
if I look like you I'd probably beat up some people too.
Look, punchline is very simple. I actually feel bad.
- [Tank] Yeah.
- You're in a place in your life where you have pain and you're
taking it out on me because in this moment you deem
that I have happiness.
I feel bad. - [Tank] Yeah.
It's all good bro.
- Thank you, bro. I appreciate it.
(group laughter)
Yo, if you're not following the Tank you're making
a fucking huge mistake.
- Fuckin' up. - Fuckin' up.
- I'll fuck you up.
(group laughter)
- He may want to bring in her people.
He may want to audit everybody.
We got to think about all those things.
- [Woman 2] Mhmmm.
- If people understood the money,
the happiness, the fame, if people really understood what
I was doing, they wouldn't believe it.
That's why I actually spend no time on it.
- [Woman 2] Mhmmm. - [Gary] I'd lose.
I'd lose because you think I'd been trying to
sell you something.
It's only because I'm playing such a long game.
- [Woman 2] Right.
- [Gary] Longer than anybody actually,
I fantasize of being 73. You know?
And having the body of work, you know?
- [Woman 2] Mhmmm.
- [Gary] So, I understand and that's where that was going.
- [Woman 2] Okay.
(indistinct chatter)
- [Gary] Thank you. - [Woman 3] You're welcome.
- [Man 2] Oh wow.
Oh! (laughs) 'Sup, man?
- You know it's full time. - [Man 3] What up?
- [Ryan] You can't hide from--
- [Gary] Dude, thank you so much for your note.
That was very sweet of you.
- [Man 4] I always wanted to be on the DailyVee.
- You're on. Smile. - [Man 2] You're on.
- [Man 4] What? No. - Right there, smile.
You said you missed me.
That was very nice.
- [Man 4] You didn't respond. I thought you--
- I know but I absorbed it.
- [Ryan] I thought you were going to do a cancellation.
I can't believe this. - I'm really excited.
There's literally only one reason I'm here.
The singular reason I'm here is I'm gonna take a selfie with
this guy and get him so many Instagram followers.
- This guy, you remember he did this on Snapchat?
- Yes. Yes, but ready?
(crosstalk and group laughter)
Dude, honestly, it's crazy what's going on.
- [Ryan] I'll be honest, I like the content a lot lately.
- [Gary] I appreciate it.
I'll tell you why you like it, because even when I first got to
know you and when we met at New House or whatever.
- [Man 4] Yeah.
- People that like it are people that like,
I actually think it's strategy
disguised in motivation.
Like I think the reason people actually get results from me and
not from everybody else is yeah, I'm very rah-rah.
It's just in me.
It's just who I am but I actually build businesses.
This is my side hustle.
I know what the fuck I'm talking about and like the people that
are smart and they watch what I'm doing more so than like get
pumped like you only live once, yes,
you only live once but if you actually understand why I'm
doing it, how I'm doing it.
- [Ryan] You're gonna die. - I love that one by the way.
- [Ryan] It is good.
- It's my favorite 'cause it was so improv.
She like scared me for a, she like rolled up on me in the car
and like uh.
- [Ryan] You're gonna die. - It was such a...
- Three words to give me inspiration for any day
I'm feelin' down.
- [Gary] Three words? - Three words.
- [Gary] You're gonna die.
- Wait, wait, wait, Tyler, say something.
- [Other Tyler] Something.
- How long's your Snapchat?
- [Man 5] The food, I enjoy the food.
I enjoy the atmosphere.
("Break" by JMKM)