you have grown a brand on Facebook maybe
you're even promoting your YouTube
videos over there this is how you can
monetize your Facebook page so here it's
my Facebook page what I do here is I
promote my youtube videos I build a
community hopefully you follow me but
basically it extends my brand from
YouTube on to Facebook because why not
it's another social media platform so to
monetize what you do is you go to
facebook-dot-com forward-slash creator
studio
this is their new talk which has been
hiding for a little while which is
basically their dashboard for Facebook
it shows you all of your insights what
you're doing if you've got any post
churchills how they've been engaging
with recently you can click on your
insights to see how well your channel
has done minute viewed watch time in
minutes and engagement post engagement
that kind of thing you can have a look
at how loyal people happen to be based
on how many times they've watched a
video and how long how many times they
come back but what we are interested in
is on the left hand side monetization in
here facebook says creators and
publishers can use a variety of
different monetization tools to earn
money on Facebook depending on your
audience and what kinds of content you
produce you can find a combination that
works for you page eligibility you need
to meet the criteria for each
monetization tool and some tools might
have additional requirements review
which pages are editable and apply that
access you'll receive an email once an
application is reviewed in this case my
page Allen Spicer - and digital
consultant is eligible and admits the
criteria for brand collaborations
manager now what you can do is work with
brands to share their content and get a
slice of the advertising revenue now you
can see the criteria here for brand
collaboration I needed 1,000 followers
and I needed an engagement rate over the
last 60 days of 15,000 engagements on
posts or over the last 60 days I needed
180 thousand minutes viewed across all
my videos or one-minute views for three
minute videos in other words over the
last sixty days I needed
mm one minute views on videos that are
at least three minutes long so for me I
qualified with 1,000 followers and a
high engagement of 15,000 post
engagements now there are other
monetization tools that use those
qualification metrics now if you want
in-stream ads what you would need is a
slightly higher threshold of 10,000
followers and the repeat of what sends
up there which is 30,000 views at 1
minute long on up videos over 3 minutes
those place little adverts insert your
videos like you expect from YouTube
whether their start pre-rolls or mid
rolls and then fan subscriptions are
basically like you would see on twitch
or like you now see on YouTube but it's
invite-only so for me to set up
monetization based on branding what I do
is I qualify here and then I click on
set up monetization it will run you
through the Facebook for creators
account in which once again it tells you
these are the type of tools in-stream
brand fan subscriptions and once again I
here have qualified for branding and
brand collaboration so I scroll down I
fill in my details I choose my country I
click the tick and I submit I will now
get an email in a few days telling me
that I have been monetized and then I
can start sharing brand posts from other
companies and earning a slice of their
pie so for example it could be apparel
it could be technology it's anyone
that's in the ecosystem and what you do
is you post sponsored posts and then you
can build up affiliate marketing or
direct click-through rates and yeah so
it goes for more videos on monetization
there's a playlist here or if you need
to know how to do live on Facebook
there's a video here subscribe for
regular videos and I'll see you soon