Deviant Art is a global community of 25 million artists.
Check it out for innovation and creativity like you have never seen.
Alright today I want to talk to you about something a little bit different, a little
bit lateral, a little bit creative.
This is actually something I referred to in my book on Creativity and Innovation, here
we are on my website timlevy.net with a little bit of a look at that book, of course you
can grab yourself a copy any time you wish.
The website I am talking in particular is called deviantart.com and this particular
website is a creative community of quite literally millions of people, let's have a look today
283 million pieces of art work from over 31 million registered artists and art appreciators.
This is a staggering resource, so how do you actually use it?
Well I like to use it when I am a little short on creative ideas, let's say I want a new
book cover I am not sure what would be a great symbol for a concept or maybe I want something
for an advertising campaign.
I remember at some point I was talking to some chief marketing officers a whole room
full of them as a matter of fact and one of them put up their hand and said "Listen Tim
I sell coffee and I can't think of anything new to do with coffee because coffee is just
the same ad every time, you get up you see someone have coffee in the morning, they feel
better, move on."
We got onto deviant art and had a bit of a scroll through just on searching for the word
coffee and started coming up with some really neat ideas, this is what is there today, here
we go a love heart in a coffee cup, beautiful I am going to open with my right click and
link in new tab to have a further look at that one.
Here is a lovely on, this is the word coffee in a coffee stained type face that is pretty
cool, you can basically go on and hit show more and more of them come up.
Just to be clear there are 440420 coffee related pieces of art work and the two we happen to
find here are this one, the love heart which looks nice, you can actually download a copy
of that file or you can get in touch with c-inderella if you are interested in using
that art work commercially.
Here is this other one the font, you can down load the jpeg or you can get in touch with
markmustaine if you want to, I don't know, but a copy of the font I imagine.
So you can see how this is powerful for creativity.
Let's look at one further let's look at book covers.
So what if I just type in book cover, here look at these amazing book covers but in this
case I want to narrow it down, let's see if they have got something in business book covers,
maybe they do with 380 million pieces of art work, here are some things, metamorphosis,
they are not very business-y creative, warriors, October, so not very business-y but definitely
book covers.
How about I just limit it to digital art work, there we go, digital art work business book
covers, this is what is it finding.
As you can see very creative not necessarily a book cover I want to use for business.
How about website design, I bet you they have some fantastic designs for that.
Here we go have a look at that I don't know really what that might mean, let's move on
there you are that is a nice looking design from somebody that looks like something else
that is nice there so I can have a look at this particular person who must be a website
designer, get in touch with them and maybe come up with some separate ideas.
There is a nice idea for a website design, download it or get in touch so as you can
see this is basically just a way to come up with loads of ridiculously creative ideas
by just getting in touch with a 30 million strong artistic community and then arguably
applying it to whatever your projects happen to be, I highly recommend Deviant Art.