i've given away over 700 to winning logo designs on discord but why did this logo win first prize
and how did this one pick up second price today we're going to take a look at some of the winning
designs and analyze why they won so here's the first design and can you guess what sort of
industry sector this logo belongs to or what does it represent it was actually a first place winner
out of three prize positions the designer here was lam arch and this design was for a snowboarding
goggles brand it was actually a fictitious brand of course for the purposes of a competition but
why did it win well simply put it respected the brief and it just works really well but to go
deeper than that the brief spoke about how the brand was targeting young adventurous people who
enjoy snowboarding the logo type is very modern and very dynamic which captures the elements of
the brief very very well the symbol itself has a lot of energy and it's great for a sporting logo
but also look closely the symbol is of a v for veneer and it's designed in a very clever and a
very unique kind of way you can see the designer has very carefully and methodically presented this
logo which does help it sell to the competition judges but the logo itself i think could quite
easily represent a snowboarding brand the next logo however almost did not make the top three but
the longer i looked at it the more it just made sense to me so the brief here for this design was
a real life brand that specializes in cell therapy for the discord group i did make up the fact that
this brand did need rebranding but for real i do think it does need a rebrand the designer here
was urshad and the brief spoke about the need for a clean and a simple design because the industry
of well cellular science is something that is based around cleanliness and just a stereo kind
of environment but what really blew me away was just the concept integration by the designer as
you can see in the presentation he has managed to integrate the q symbol with a cell selection not
just any kind of cell it's the actual t cells that the brand deals with in their science and studies
that's enough science for one day now i often say that we don't choose winning designs based
around the presentation itself alone but a good presentation really does help sell a logo to our
clients or in this situation to judges so do not underestimate the power of taking the extra few
hours to just put together a very well-crafted and on point presentation so in the same competition
this design came second but it still picked up a cash prize and the designer was almight bin sadi
but why did i feel like this design was deserving of second below the design we just looked at
yes this design is super clean and it ticks a lot of boxes on the brief but that integration
of the really awesome concept from the previous design just kind of edged it out of the top spot
but moving on to a different competition again try and take a look at this design and ask yourself
what industry sector does it belong to and what does it represent so this design was again a
first place entry and once more by urshad he has a real talent for looking at a brief
and just making a design that respects that brief and the brief was for a food delivery service
that sent healthy and high quality ingredients to the doorsteps of the app user the logo symbol here
resembles the f for freshly and it uses a sort of seed graphic that relates back to the notes of
fresh food but not only that the logo type oh boy the logo type was on point the slab serif
fonts appear noble and they represent quality and authority but in lowercase it does help the brand
appear more friendly and more approachable this was a great choice for the specific brief that i
was working on and also i forgot to mention that the logo symbol itself would actually translate
very very well to an app icon so thinking about these winning entries that we've
seen today what stands out is most important to you i think obviously
a simple design is paramount but it's also very important to respect the brief
and design something that does speak to the target audience and then of course the presentation it's
such a powerful technique if you can properly and efficiently present your logo to the you know the
client or in this case a panel of judges if you are ignoring the sheer power of the presentation
then i think you should just pay some more attention and energy and time
to the presentation of your designs but if you want to learn yet more about logo design
just click a video on screen and until next time guys design your future today peace