Hi there.
Coaches Carolin Soldo here, and today I want to give you seven hands-on Client Attraction
Strategies that you can build into your marketing plan immediately to bring in high paying clients
into your coaching business.
Make sure you stay all the way until the end of the episode because I'll give you some
very tactical information that are critical to make the seven steps of real success.
As always, before we get started, hit that bell icon, so you get notified when new episodes
become available here on my channel every Wednesday.
All about helping you go from passion to profits in your coaching business.
My name is Carolin Soldo.
I'm the founder of Brand Your Passions, the powerhouse coach indeed from passion to profits,
live events, and my mission in the world is to help you go from passion to profits in
your coaching business.
And to me that means helping you bring your skills and your expertise to the world and
bring it to the clients who will benefit from your services.
And that also means that I'm here to help you gain coaching clients.
Over the last couple of years I tried numerous client attraction strategies.
Some of them worked well, some of them didn't work so well, some of them were very time
consuming, and some of them were very effective and almost automated.
Nowadays, I am known for providing a lot of advertising.
I run advertising on Facebook, on LinkedIn, on Google, now on Yahoo, on YouTube, and Instagram,
everywhere so that we can diversify our marketing approach and strategy.
However, running advertising is not the only way for you to gain high paying clients, especially
if you are a brand new coach, you might be wondering, I don't have a big advertising
budget, but I still want to work with clients.
How do I get them?
Today I want to give you seven hands-on strategies that you can use without running advertising
to bring high paying clients into your business.
The first thing you need to do is think about your positioning.
Now, many people jump the gun and think about the actual tactical project, strategies, approaches.
They think webinars, they think of video series, they think a new opt in, but those things
are just the vehicles to get your message to the right client.
The most important part in your entire marketing plan is your message.
No webinar, no video, no freebie, no email, no post will ever work for you if your message
and your positioning aren't right and aren't geared and targeted to attract your ideal
client.
That's why I always talk about positioning first before we go into more tactical steps
later on.
Let's think about your positioning right now.
A long time ago, I learned this from a very dear friend of mine [Collins Brake 00:02:46].
Collins if you're watching, this is all you.
I'm giving full credit to Collins Brake right now.
But I love this way of thinking about positioning.
You can be one of three things.
You can be ME TOO, ME SPECIAL, or ME ONLY.
You want to be ME ONLY, but let me explain ME TOO and ME SPECIAL first.
When you're in the ME TOO stage, you're competing on price and nothing else.
You're comparing yourself to your competitors, you struggle selling you programs, you have
low confidence, and the only person that wins in this scenario is the customer because they
could potentially get your services for free or very low cost.
The people who are in the ME SPECIAL stage are a little bit more advanced than the ME
TOO are, and that comes from seniority, some longevity, some tenure in the industry because
they've been around the block for longer, and they have had their businesses up longer
and therefore their brand has a bigger way, they have a bigger brand exposure, more people
know about them.
They have bigger lists, but there's still no different than many other competitors.
They're still competing on price to some degree, and they're still struggling.
You want to be ME ONLY, and what that means is that you have a competitive edge and unfair
advantage over your competition.
That comes from three things, and I want you to ask yourself three questions right now.
Number one, what are your competitors doing that's working really well for them that you
want to copy?
Yes, I said it.
Now, don't violate copyright laws and regulations and don't sweep them off, but look at their
structures, the way they deliver their programs, maybe even their content.
What can you learn that you already know and master that you can simply take over because
it works really well?
Number two is what do you have to avoid?
Again, look at competitors.
Look at people out there who are running coaching programs and ask yourself what is not working
well?
Where do people go wrong, and what do you need to avoid in your offerings?
And then number three years what can you do better and what can you do differently?
Maybe there's something that you can do that nobody else does.
Maybe you have this brand new idea, or maybe you're just really, really good at something
very specific.
Those are some things that can really set you apart.
And when you add them to the mix, that's your perfect magic package that you can bring to
the world that will make you ME ONLY.
Strategy number two is results.
Again, many new coaches don't like this answer because they say, "Well Carolin, I've had
no results yet.
I don't have any clients."
Well, but you have had results yourself, right?
You have done what you're coaching yourself.
You have experienced it, you've lived it, you've learned or studied it, or you've done
it in your past career.
You have already had success that you can share with the world.
And the more testimonials you have, the more results you get for people, the easier your
programs for sale.
What we do in our business is we collect testimonials almost every day.
We screenshot them, we ask clients to evaluate our programs, and we have video testimonials
and video interviews that we frequently share with people on social media, in our advertising,
and in our webinars.
And we're at this point where we have so many testimonials and success stories that our
programs almost sell themselves.
You can get there too.
If you have been focusing on the pricing and the competitiveness and comparing yourself
to others, stop that right now, and instead focus on getting real results for people.
The more you focus on results, the more you focus on service, the better your programs
will go, and the more clients you will attract.
The third step I have for you is to choose one strategy and become the best at it.
What I see happening with new coaches all the time is they try all these different strategies,
but they don't stick with anything for long enough for it to actually work.
Maybe this happened to you before.
Maybe you launched a YouTube channel or a podcast, or you did webinars, but you didn't
see results immediately, which made you feel like it's not working for you and you gave
up on it.
And that is the biggest mistake.
It's not about trying all these different things and throwing spaghetti on the wall
and hoping something will stick.
It's about real mastery, dedication, and commitment because the people who stick with it will
succeed in the end.
Think about it.
Look at the date podcasts out there.
Look at the big YouTube channels.
Look at the people who are always running ads to webinars, for example.
They didn't just do one podcast, they didn't just do one video.
They did maybe hundreds of podcast episodes until they really gained traction with it.
What I want you to think about is which strategy, podcast, YouTube channel, or webinars is preferable
for you, which one would be the most fun for you to really execute, and then commit to
it and stick to it.
Step number four is speaking at events.
Speaking takes a lot of time, but if you commit to speaking, it can be an amazing client attraction
strategy for you.
Look at the events in your industry.
Look at the organizations, the associations, the big events where your ideal client will
hang out.
Where do they go to learn, study and get ahead?
That's where you want to be.
Get ahead and book yourself on these stages.
Reach out to the event hosts and tell them how you can support their audience, how you
can contribute to the events, and the kinds of speeches and talks you can give that will
really add value to the event.
And then book yourself on three, or four, or five different stages, and be at events
several times throughout the year where you give talks.
And not only will that bring in clients to your business, but it will also give you a
massive brand awareness and exposure to the level where people will be saying, "This person
speaking all the time."
"I see this person everywhere."
"This person is a real expert."
"This person has something to say, they have something to give."
And for you it gives you massive confidence, it gives you the ability to really communicate
your message, and it will make you shine in the spotlight.
Step number five is to plan a marketing project every two to three months.
What do I mean by that?
Well, every two to three months, once a quarter, you might plan for a big marketing project
such as a free challenge, a video series, a really high quality new freebie, such as
a documented checklist, a quiz perhaps, and you put that out there, and you use that to
build your email list.
Now, these things could be running on ads all the time, but it's much more effective
if you make a big splash out of them and you announce them, and you advertise them beforehand,
then you execute them or release them, and you build your list, and you stand out as
someone who's adding value consistently throughout the year.
This will give you this little bumps in the road, these little spikes and more people
joining you email lists, more leads coming into your business that you can then nurture
over time with Email, with more webinars, with more videos, intro into high paying clients.
Now, I promised you a very hands on tips, right?
I'm going to tell you my all time favorite marketing project.
Well, I love doing this feat challenges.
Nowadays, I don't have much time for challenges anymore, but I used to do challenges all the
time and I so enjoyed them.
Here's what I would do.
I would look at my target market and at my clients and I would ask myself, "What are
their biggest challenges right now?"
Also, what's hot in the industry?
What's up and coming?
Remember Periscope?
When periscope was big, I did a challenge on how to use periscope to gain clients.
So think about your niche and what your clients really want right now, then build a four to
five day challenge around this topic, where you go live on either YouTube, or Facebook,
and you deliver training over a four to five day period.
What does that look like?
For example, Monday through Friday, every day at 1:00 PM Eastern time, you decide to
go live on your business page, your personal page, or somewhere else.
And you actually do a live training that steps your followers and your clients and prospects
through this challenge day by day, by day.
And every day, they learn a new important step in this entire process, and at the end
of this challenge, they will have all the puzzle pieces they need to know about and
implement to have the desired result.
Step number six is building affiliate relationships.
I know people in our industry who run their entire businesses on affiliate relationships.
I know hands down they work.
It takes a little bit of time for you to build these relationships, but once you have them,
they are solid, they're there for the long run, and they will bring you consistent leads
for floats and clients into your coaching business.
What I want you to do by now is think about what else your clients need to succeed.
What other complimentary services do your clients consume?
For me, for example, because I'm a business coach, my clients also need web design, copywriting,
technology tools and other services.
I could partner with a copywriter, with a web designer, with a tech VA, with people
who also have coaching clients, and they can send their clients to me, and I send my clients
to them.
And what happens at the end of the day, the client benefits because they have trusted
partners, and they receive everything they need to succeed.
With affiliate relationships, you have stable sources of leads and new clients coming into
your business, and your clients feel that you're giving them even more support and service
by being able to refer them out to other people who are your affiliates.
The last step, step number seven is very, very simple, but many coaches forget about
this.
And that is to put a Call to Action on your website.
You will have a lot of traffic to your website over time.
People will find you on social media, on Google, from YouTube, from all these different places,
and when they come to your website, you want to have a way to actually capture their information
and bring them in as a lead and potentially as a client too.
Make it easy for them to sign up for a freebie, a video series, a download, or simply give
them a button where they can book a call with you or add themselves to your newsletter.
Many clients forget about the step.
It's very simple.
It's very easy to miss, but it can be very effective.
And that's going to allow you to actually capture all that free traffic you get into
your website.
And now I would love to hear from you.
Which one of these seven steps do you want to try right away?
Are there any other steps that you want to add to my list?
Comment below, let me know which high paying client attraction strategies have worked best
for you, and let's have a conversation.
Speaking of a Call to Action, guess what?
I have a Call to Action for you too.
I am here to invite you to actually speak with me and my team about your coaching business.
Every single week you come back and you watch my videos, and you know we're full of value,
and you know our mission is to help you go from passion to profits in your business.
If you struggle, if you're a new coach and you want to launch your business right, and
if you want to be full time in your coaching business in the next couple of months I can
help you and I want to support you.
We have coaching sessions available almost every single week and my team is ready to
speak with you and show you the next steps in your launch and in your growth of your
business.
They're completely free complimentary, and in the end if we decide that working together
is right, we will offer you a seat in our programs.
And if not, that's totally fine too.
All you need to do is go to carolinsoldo.com/booknow.
Pick a time, reserve that seat, and then wait for our team to call you at your scheduled
appointment time, and we look forward to speaking with you very soon.
Now, stay focused on your goals.
Go out there and get those high paying clients, so that you can make that difference that
you're here to make, and you can bring your passions to the world.
I believe in you.
Thank you so much for watching.
If you liked the video, give me a like, share it with your friends.
Don't forget to subscribe, and I can't wait to see you next week.
Take care.
From passion to profit live.
Our big annual event for coaches is happening this September in Hollywood California.
Do you want a ticket?
For more info go to frompassiontoprofitslive.com.