Hi, everyone.
My name is Garima Dhingra and I'm a product manager at Google,
focusing on making our display ads solutions more privacy safe.
Today, we'll answer your questions about how Google's ads
platforms are adapting to industry privacy shifts, including how we will integrate
with privacy sandbox technologies when they become publicly available.
Question one What is Google's ads?
Privacy strategy?
Google is taking a three pillared approach to ads privacy
by investing in first party data solutions that provide
a durable privacy safe way for businesses to reach their audiences.
Secondly, machine learning and automation, which help you connect
with more relevant customers, provide more accurate measurement,
and unlock growth even when we can't observe the whole picture.
And lastly, incorporating new privacy preserving technologies
such as those developed in the privacy sandbox by Chrome and Android.
By focusing on these pillars, we believe we can improve user privacy
while giving you the insights and tools you need to grow.
Question two How are Google's ads teams engaging with the privacy sandbox?
Chrome has publicly shared that they rely on origin trials
as a method for testing the new privacy sandbox technologies for the web.
Google's ads product teams, along with other ad tech companies
and developers, are actively participating in these original trials.
This lets us experiment with privacy.
Sandbox API signals to inform audience and measurement
solutions like others in the ads industry.
We're also giving feedback on the APIs to Chrome and are actively
discussing the proposals in public forums to help shape this initiative.
Google has made formal commitments with the Competition and Markets Authority
in the U.K.
that we would not self preference in the development and the ads integration
of the privacy sandbox.
And we are following this agreement globally to ensure
the process is fair for the broader ecosystem.
Question three What is the Google ads approach to testing
privacy, sandbox APIs, Google ads and display in Video 360.
We'll be testing privacy sandbox signals in a phased, iterative way,
like all adtech providers participating in the trials.
We often start with technical testing.
At this stage, we aim to see if our ads platforms
are able to incorporate and use privacy sandbox signals.
As these technologies are still in development.
Next comes a phase focused more on utility testing.
This involves a small percentage of road traffic to see how effective our solutions
are when they rely on new signals instead of third party cookies.
As of today, this is where we are in terms of testing the topics API
as we feel confident in the performance of these experiments.
We can dial them up to larger traffic volumes to test at scale.
This helps pave the way for partner facing testing opportunities
where you select advertisers can participate in closed
alpha is based on a set of eligibility criteria.
Once we've completed rigorous rounds of testing,
we aim to publish our general findings before rolling out our solutions
to general availability.
Question for which Google ad solutions
are likely to incorporate privacy sandbox technologies.
Let's start with interest based advertising
to help you reach people with relevant ads.
We are planning to incorporate signals from the topics API
into the infrastructure of our Google audiences and optimize targeting solutions
to help you reengage with the past site visitors via marketing campaigns.
We're planning to leverage fledge to assign users to interest groups
instead of relying on third party cookies to track people's behavior across sites
and to help you understand the impact of your ads.
We're planning to use signals from the Attribution Reporting API
to measure when an ad engagement leads to a conversion like a purchase
on your site.
Question five How do you ensure that ad solutions
will continue to be effective after the third party cookie deprecation?
Thanks to advancements in privacy preserving technologies,
we believe it's possible to drive performance and measure results
effectively without using third party cookies.
The Privacy Sandbox APIs will provide just some of the privacy safe signals
that will allow ads platforms to help you achieve your marketing goals
alongside others like your first party data.
Contextual information are the new display in Video 360 exchange provided IDs.
Question six When do Google ads
integrate with the privacy sandbox on Android?
While the Privacy Sandbox is rooted in the same privacy
preserving principles across the Web and Android?
These initiatives have independent timelines and processes
as the web and mobile ecosystems rely on fundamentally different technologies.
Google ads have been evaluating Android's proposals, and we're still reviewing
how they might fit into our ads and measurement solutions for mobile apps.
Thanks for joining us today.
To learn more about how Google's ads products will use the Privacy Sandbox.