- I'm gonna tell you how to get more views on YouTube
by avoiding three major mistakes
that a lot of YouTubers make
and we're starting right now.
What is going on?
My name is Nick.
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Okay, so there are three major things
that a lot of YouTubers are doing
that are keeping them from getting views on YouTube.
The first one is something that is kind of common knowledge
but I feel that I have to talk about it
because I feel that a lot of people are still doing this.
You know when I have people say, hey, check out my channel,
what am I doing wrong?
And I go to their channels, it's something that I see
all of the time so I have to talk about that.
The other two are things that nobody is talking about.
So make sure that you stick around for the full video
so that you don't miss out on those.
And real quick, let me know down in the comments
a general idea of an average on the view count
that you currently get per video.
Because I'm curious and would like to know,
but if not, that's cool too.
Just say, hey.
Number one in the obligatory mention
is not optimizing your videos properly for search,
basically not making them available when people search
in whatever terms it is that they're looking for,
not making your videos easy for people to find.
Within that, one of the things that I see
on other people's channels a lot
is that they will optimize their video
around a single keyword instead of going after
a multiple word keyword phrase.
Here's an example.
If you make gaming videos and you have a small channel
and you're going for the keyword GTA,
you're gonna have a hard time ranking for it.
You might be doing everything else
the way that you're supposed to do it
but because you're targeting that one single word,
the competition you've created for yourself is immense.
However, if you go for GTA Five Online All Houses,
right, and you're trying to show people
where all of the possible houses are
that you can live in in GTA Five Online,
then you're going to increase your chances significantly
for ranking for that term
because you're not gonna have as much competition.
This same exact concept is a blanket rule.
It doesn't matter what niche you're in,
it's going to be harder to rank for individual words
than it is for multiple word keyword phrases.
Now, also within that, this one seems extremely simple,
but it is very effective,
you wanna make sure that whatever target phrase it is
that you are going for,
you wanna go ahead and put that in the first sentence
of your description
and you go ahead and include that target phrase,
the whole phrase, as one of your tags.
And, of course, there are other things that you can do
to optimize your videos,
but I'm gonna save that for another video
and we're going to move on to number two.
Sharing your video in a view exchange group,
and here's what a view exchange group is
if you're not familiar with it.
In a nutshell, your video goes live.
Once it goes live, you place it into,
let's say, a Facebook group.
These groups are all over the Internet,
but let's say you place it in a Facebook group
where you exchange views with other people
based on the expectation that you watch their video,
they're gonna come and watch yours.
Let's say that since you updated your last video,
there have been 20 or 50 new videos inside of the view group
and each one of those is five minutes long.
If you think of the logistics of what goes into that
and the reality of what's actually going on
in those view groups,
you know what, let's do the math.
If you watch just 20 videos at five minutes each,
you're looking at 100 minutes worth of video.
That is an hour and 40 minutes of your life
that you're exchanging, if that were the reality,
that you're exchanging for 20 views.
It's not gonna happen.
What really happens is this.
People go into the groups, they drop their links,
they hope that other people are gonna watch their videos
and they watch that initial view count jump up,
which is great, because people think,
well, hey, I'm getting views on my videos,
but here's where you suffer.
Audience retention pays the bill for your efforts
in a view exchange group and because of that,
even though you might get those initial views at first,
it's basically telling YouTube
that people are not into the content
that you're posting to YouTube
because you have all of these people coming in
and they're watching your video
for a minute or for 30 seconds,
just so they can get that view count
and say that they did it,
they're in there for 10 seconds
and then they're outta there.
You're sending out negative signals all over the place
because you're saying, hey,
I can get people in here to watch my video,
but nobody's actually staying and watching my video,
everybody's leaving, which means they don't like the stuff
that I'm putting out.
So, even though that might give you that initial number,
it's not helping you in any way, shape or form.
A better way to do it is this.
If you wanna share your videos,
which I highly recommend that you do
because that's a way to get people into your channel,
new people into your channel,
make sure that you're sharing them in relevant places
for people that are actually interested in your content
and not just trying to exchange views
because they're desperate to get views.
It might suck at first not seeing that view count climb
like you would like it to when you release your video,
but if you're sharing in relevant places
instead of video share groups,
long term it's going to work out better for you.
For this next one, I saved it to the end
because I wanted to give it to you people that stuck around
because this one is super, super powerful.
Thumbnail recognition.
A lot of YouTubers are not making their thumbnail
so that it's easily recognizable in the sidebar
and because of it, they are losing out on tons of views.
It's very important,
and I've went over this on my live streams a lot
when I'm doing channel reviews for people,
it's very important that when somebody
is watching one of your videos
and they're already tuned into your content,
when they see videos being listed in the sidebar
that they can easily recognize what is yours
because if they like your video that they're watching,
there's a really good chance
that they're either going to click on your channel name
and go right into your channel and watch videos there
or they're gonna go the lazy route
and they're just gonna look in the sidebar
and see what else you have to offer over in the sidebar.
If you have videos in the sidebar
that are not recognizably yours,
they're going to get overlooked
and then you're gonna lose that viewer
on someone else's content
that grabbed their attention because yours didn't.
A very easy way to fix this is by adding some type of
graphic element to your thumbnail,
be it a little thing up in the corner,
be it a little thing down at the bottom,
a little bar going down the side,
something that is symbolic or makes your thumbnails
easily recognizable to somebody else.
On my thumbnails, if you look at all of my stuff right now,
you see my big hairy face,
so it's easily recognizable that it's me
that's making that content in the sidebar,
and you also see the same exact font on all of my thumbnails
and you also see the same exact color schemes
on all of my thumbnails as well.
Here's the thing, YouTube, as you know,
YouTube is a very, very distracting place.
So, it's really easy for somebody to be watching your video
and get distracted by something in the sidebar.
So you want them to be distracted by your stuff.
So when they're watching your video,
they look in the sidebar and they're like,
oh, they have something else.
So you lost them on this video,
but hey, I'm gonna go over here
and I'm gonna watch something else they have
because I liked the first part,
I'm just not totally into
what they're talking about right now.
Of course you wanna make thumbnails that stand out
on other people's videos as well,
but what's really important
is that when people are watching your video,
that in whatever way they do it,
through a card, through going through your channel name
and going into your channel that way
or through the recommended sidebar,
that you keep feeding people deeper and deeper and deeper
into your content.
By doing this, you're going to feed yourself
a lot more watch time, which is gonna help you rank videos,
which is going to ultimately bring you more views
in the long run.
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Thank you so much for watching.
I'll see you next time.