ALL
ALL RIGHT
ALL RIGHT SUMMERS HERE, AND WE ALL KNOW A LITTLESUNSCREEN
COULD DO WONDERS FOR KEEPING OUR
SKIN IN TIP. TOP SHAPE CAN BUT
SUNSCREEN ISN'T ALWAYS MADE WITH
EVERYONE IN MIND. AND ONE
CONNECTICUT WOMAN KNOWS THAT
BETTER THAN ANYONE. SO JOINING
US NOW IS DALLAS A HICKEY,
FOUNDER AND CEO OF BABY DONNA.
SUNSCREEN GOOD MORNING. MORNING
GIVE A SHOUT OUT TO PENELOPE DOG
, PENELOPE, A THREE YEAR OLD
DAUGHTER, WHOSE HOME SHE'S
PROBABLY GOT THE SUNSCREEN ON
RIGHT NOW, RIGHT AT THE CAMERA.
AWESOME. THAT'S GREAT, MY MOM
WHEN YOU'RE ON T. MAYBE BUT
YOU'RE SAYING HI, DAUGHTER. HOW
DID YOUR JOURNEY BEGIN? TELL US
A LITTLE BIT ABOUT THE SUNSCREEN
JOURNEY. SO IT WAS A COMBINATION
OF THINGS WHERE I HAVE A SON AS
WELL AND FOR YEARS TO SHOUT OUT
HIGH, JALEN JAYLIN! SORRY. GO
AHEAD. BUT FOR YEARS IT'S BEEN
REALLY HARD TO FIND SUNSCREEN
FOR, LIKE HIS SKIN TONE, MY SKIN
TONE THAT WOULD BLEND IN, BUT
THAT ALSO DIDN'T CONTAIN
CHEMICALS, RIGHT. I SPENT YEARS
SEARCHING WHEN MY DAUGHTER WAS
BORN. SHE HAD ECZEMA, SO I
REALLY HAVE TO LOOK AT WHAT WAS
IN ALL OF THE PRODUCTS THAT WE
USE. AND THE FEW I FOUND THAT
REALLY WOULD BLEND INTO HER. I
MEAN, THAT WOULD BE SAFE ON HER
SKIN REALLY DIDN'T BLEND IN.
THEY JUST LEFT A REALLY THICK
WHITE CAST. UM AND I THINK WITH
THE PANDEMIC, I LOST A FEW
RELATIVES. IT REALLY MADE ME
QUESTION. WHAT AM I DOING? AND I
WAS LIKE, YOU KNOW WHAT THIS IS
SOMETHING I REALLY AM PASSIONATE
ABOUT ARE REALLY THINK YOU KNOW
BLACK AND BROWN CHILDREN SHOULD
HAVE A SUNSCREEN WHEN IT SAYS
SHEAR IS ALSO SHARING THEIR SKIN
HAVE A SUNSCREEN WHEN IT SAYS SHEAR IS ALSO SHARING THEIR SKI-
HAVE A SUNSCREEN WHEN IT SAYS . EAR IS ALSO SHARING THEIR SKI-
HAVE A SUNSCREEN WHEN IT SAYS . UM IS ALSO SHARING THEIR SKI-
HAVE A SUNSCREEN WHEN IT SAYS . UM THAT'S O SHARING THEIR SKI-
HAVE A SUNSCREEN WHEN IT SAYS . UM THAT'S SOMEONE'S THEIR SKI-
HAVE A SUNSCREEN WHEN IT SAYS . UM THAT'S SOMEONE'S NOT R SKI-
HAVE A SUNSCREEN WHEN IT SAYS . UM THAT'S SOMEONE'S NOT REALLY
TARGETING THIS DEMOGRAPHIC, SO I
DECIDED TO CREATE ONE TINTED OR
NO. DOES IT WORK, ZEKE? SO WE
HAD WE THINK IT'S VERY IMPORTANT
. SUNSCREEN DOESN'T HAVE IT YET
. ANOTHER PRODUCT? YEAH SO IT'S
A VERY SHEER FORM OF ZINC THAT
WE USE FOR THE SUNSCREEN IN
ORDER TO ALLOW IT TO BLEND
BETTER INTO DARKER SKIN TONES.
AND THEN WE HAVE, LIKE SHAVE,
OTHER TO ALSO JUST OFFER
MOISTURE AS WELL. SO I HAVE. DO
YOU HAVE ANY BACKGROUND WITH?
YOU KNOW, I MEAN, WORKING WITH
SHE BUTTER AND ZINC LIKE THIS
CREATING PRODUCTS OR NO, I DON'T
YOUR BACKGROUND SOCIAL WORKER.
WOW YEAH, SO IT'S BEEN. IT TOOK
A LOT OF CALLING DIFFERENT
CHEMISTS AND LETTING THEM KNOW
THE INGREDIENTS THAT I WANT IT.
I FINALLY I FOUND A CHEMIST THAT
WAS WILLING TO WORK WITH ME, AND
IT WAS JUST A LOT OF BACK AND
FORTH. REALLY CHOOSING THE RIGHT
INGREDIENTS THAT YOU KNOW WE'RE
SAFE THAT I COULD SAY OKAY,
THEY'RE NOT GOING TO IRRITATE MY
DAUGHTER'S SKIN OR ANOTHER CHILD
SKIN THAT HAS SENSITIVE SKIN,
AND IT TOOK ABOUT A YEAR NOW
TEST FOR SOMETHING LIKE THIS TO
MAKE SURE THAT IT'S WORKING, SO
IT'S RIGHT. SUNSCREEN IS
CONSIDERED AND OVER THE COUNTER
DRUGS, SO IT'S REALLY HEAVY
REGULATED. SO YOU HAVE TO HAVE
TESTING DONE BY AN F D A
MANUFACTURER TEST US TO ON TEST
TEST SUBJECTS. IT'S LIKE PATCH
TESTING WHERE YOU TEST THEIR
SKIN FOR A PERIOD OF SIX WEEKS
TO MAKE SURE THAT THE PRODUCT IS
NOT CAUSING IRRITATION. AND THEN
THERE'S ALSO UV RAYS SIMULATION
JUST TO CHECK AND MAKE SURE THAT
THE SPF 35 YOU SEE IS ACCURATE.
WHY IS THE PRODUCT THAT CALLED
BABY PENELOPE OR BABY J? WHY IS
IT CALLED BABY? JOHNNY? SO IT'S
AN OLD TO MY MOM WHO PASSED
AWAY. MIDDLE NAME WAS DONNA. UM
SO WHEN I WAS THINKING OF NAMES,
I REALLY WANTED TO HAVE
SOMETHING THAT WOULD PAY TRIBUTE
TO HER. THAT'S BEAUTIFUL.
ALRIGHT SO WHERE DO WE GET THE
PRODUCT? BABY DONNA .COM. BUT
THAT'S THAT'S SIMPLE. JUST THE
NAME AND I REALLY IMPORTANT AND
I THINK THIS IS AN IMPORTANT
QUESTION FOR PEOPLE AT HOME. HOW
DO YOU ADDRESS THE
MISCONCEPTIONS ABOUT MELANIN,
RICH SKIN AND SUNBURNS? SO
THAT'S A BIG PART OF WHAT WE'RE
TRYING TO DO IS JUST BRING
SAFETY SUN AWARENESS TO THE
BLACK AND BROWN COMMUNITY
BECAUSE WE ALSO ARE SUSCEPTIBLE
TO THE SUN DAMAGE. UNFORTUNATELY
BLACK PEOPLE IT IS HARDER TO SEE
IF YOU HAVE MELANOMA OR SKIN
CANCER, SO WE REALLY DO HAVE TO
PAY ATTENTION TO THAT. AND, YOU
KNOW, MAKE SURE WE ALSO GO TO
THE DERMATOLOGIST AS WELL. AND
WE ALSO USE SUNSCREEN DAILY AS
WELL BECAUSE WE CAN NOT ONLY
BURNED BUT ALSO DEVELOP SKIN
CANCER. JUST LIKE ANY OTHER SKIN
TONE. WELL, WE CAN'T THANK YOU
ENOUGH FOR BEING ON THE SHOW.
THANK YOU GET THE PRODUCT BABY
DONNA .COM SOME PROCEEDS ARE
GOING TO SOME GOOD COSTS. 5% OF
PROFITS ARE DONATED BACK TO
NONPROFITS THAT WE WORK WITH
YOU. THAT'S WONDERFUL. THANK
YOU. THANK YOU SO MUCH FOR
HAVING ME MILLION