In today's video, I'm going to talk about the Shopify fix for your Google Merchant Center error,
disapproved product value for missing color, size, age group, and gender. Hi, I'm Clarice Lin
ROI doctor who helps small businesses and online stores get more customers and sales by getting on
Google and YouTube page one. In today's video, I'm going to teach you and show you some screenshots
on how you can follow along and fix those issues on your Google Merchant Center account.
If you're trying to get Google Merchant Center account setup, you will know by now there are
two different types of listings, which is the standard listings and enhanced listings. So if
you qualify for standard listings, you'll be, your products will be found on Google search results
and Google image search results. And if you want to be eligible for enhanced listings, then one
of the attributes to fill up is gender, size, color, and the age group for your product type.
And this is mainly meant for apparel and accessories. That's the term determined by
Google. That basically means that if you are selling an item on your Shopify store, that's
supposed to be put on a human being, cap, cloth, dress, whatever, you need these four attributes.
If you're not sending all this information to Google Merchant Center account, then your
products are going to be disapproved. And it's not going to be shown on the Google Shopping
tab. If you want to know how to fix it on the Shopify site, then you need to follow along
with my screenshots, I'm going to show you step by step on how you can fill this information,
make sure that your products will be approved, let's head onto my computer.
Right now we are on the main page for registration of free listings to resolve
the error for missing value, which is the missing value for gender, age group, size and color. This
is where criteria is listed by Google. Let's take a look over here. You can see there is
additional eligibility requirements for enhanced listings on the shopping tab. Which means that if
you want your products to be listed on shopping tab for free, even if you are not paying for ads,
you need to follow the policies for free listings as well as for shopping ads. This is the official
page for enhanced listing requirements. So there are other attributes that you need to
take note as well for your products. But today specifically, we are going to look at the four
missing attributes that you have encountered, which is missing value for color, size, age group,
and gender. As you can see, Google has listed that these attributes are
required for clothing and accessories. If you're selling something that's put on a human being,
then you will need to fill this up. If you don't have this information filled up, then
Google will deem that your product information is insufficient, and your products will not be
eligible to be shown on Google Shopping tab. You will still be found on Google search and
image search, it's just that you won't be on the shopping tab, which defeats the entire purpose,
because we want to be on the shopping tab where browsers and shoppers
are. So to do that, you need to go to your Shopify store, head back to it, to your Shopify store. And
this is where you can amend those values or fill in those values. If you have your shopping app,
which is a Google Shopping app installed, you will be able to see under your sales channel on your
main page right here. To update those information, go to products, all products, and click on each
of your products, over here I've selected one of the products here and you can see on the top right
hand corner you can see more actions, you can click on that. And you can select Google fields.
And this is what you will see, dialog box coming up which allows you to update or fill in more
values for your, each of your products. So as to fulfil the criteria for enhanced listings.
If you need help for filling up the Google product category over here I have another video which
explains to you exactly how to select the right category. So head right onto it. I'm going to also
put the link down in the description and pinned comments. So do check that out. So let's look at
the missing values. Age group over here is listed just simply as age. As you can see, this is a
drop down lists box, which means that the values are fixed. The main values that are shown there
are newborn infant, toddler, children, and adult. If you're selling a product that's meant for
adults of different age or even for a specific age group, you would just select adult. For gender,
you can see that drop down box, which means the values are fixed, Google will not accept
other values. Available values are female, male and unisex. So you can select that accordingly.
And for the color of your products, you can fill it right here, it's in text format. As
you can see, there is no value check, spell out exactly the color. For size, you can put
in the size here, size type, as well, and your size system or the size over here. So once you've
updated that the values will be saved and sent to Google once you hit on the Save button over here.
Right now it's grayed out. But if you update this information, this will appear as a green
button for you to click on Save. Once you click on Save, this information will be saved and will
be pushed to over to Google Merchant Center account. If you have set up an automated feed,
then you don't have to update this information or download any information to upload over
on the Google Merchant Center site. Give it some time and this data will be pushed over to Google
and Google will update it on their site and the errors will be resolved. Give it a few
days. If you don't see any changes after a week or so then you can contact Google. Otherwise,
it should all work out. For each of the products that you have encountered with this missing value,
gender, age group color, and size, go to each of the products and update each one of them
accordingly and click Save. You have to do it manually. And then you click Save. And that's it.
Now that you have fixed this issue, what you have to do is to wait. Be patient and let Google review
all your products and come back to you. You can head onto the Google Merchant Center account to
check on the status of your products. But you just have to wait because there are many other Shopify
stores or other ecommerce stores who are also doing the same things as you so there are limited
Google resources. In my own experience, you should ideally wait for about a week or so before you try
to get in touch with them to try to accelerate this progress. And I hope that's going to help
your products get shown on Google listings to get more sales. If you're struggling with all of this,
getting listed on Google or if you want to run some ads. I also offer support on that. You can
check out my services on claricelin.com/services on how I help Shopify stores get on Google
really quickly so you can spend more of your time on selling your products instead. If you enjoyed
this video, hit on the like button and don't forget to subscribe and hit on the notification
bell so you don't miss any of my future videos. I'll see you in the next video. Bye