[upbeat music]
- What's up, its Pharrell here,
I'm here to walk you through like my morning routine.
What it is that I do every day.
Do I stand here like this on my shirt off?
I do, we're gonna start with rice powder cleanser.
So I like this because you really get
it's like alchemical, you watch
this come to life in your hands.
Just a couple of shakes right there.
Now we get in the foam situation!
I started taking care of my skin, like maybe
little over 20 years ago,
is when I met Elena Jones, were good friend.
And I wanted to understand more
and just about skin health.
The first thing was just like taking a shower
is for your body, right?
But your face, that's the thing
that people communicate with
and your face is only as good as the energy
that comes from behind it.
And that's just understanding
that your face is different,
you gotta take care of your face.
Wife is in the background kicking in, Haha,
and all that and full on distracting me.
But I'm gonna focus, 'cause this is fun.
So the second step
is the Lotus Enzyme Exfoliator, so look.
All the packaging was influenced
by my love of the Japanese culture,
all of the craftsmanship that goes
into the bowls and pottery.
When you guys get this I'm telling you it's really nice.
There people keep asking what are you doing?
What's your routine?
And everybody's got a different routine
and everybody's got different processes
and methods and for me it was always okay,
you're gonna need a good cleanser,
you're gonna need a good exfoliator
and in my case, you're gonna need
our awesome humidifying cream, right?
It moisturizes, but the number one thing
for me is like routine.
And so that's what we're giving people
a routine for maintenance.
Like take care of your skin,
you see my shit going on already right?
And so you exfoliate like a madman.
Sometimes when I wash my face,
when I look at the face cloth,
or the face towel, sometimes
it's a little bit more like brown.
It's not 'cause am dirty.
It's just you exfoliating,
just like removing those layers
of dead skin as much as you can.
That's what keep me fresh.
Oh, yeah, okay.
And that's all you need, is the perfect amount.
And there are people who know about skin
way more than I do and I always say I never...
Naomi used to say it all the time like,
Pharell when you wash your face,
you go upward, not downward, gravity!
I'm telling you this right here the way this feel.
Okay, 'cause what it is, I'm a man right?
And no one teaches us like...
And it's starting to work right now it's tingling.
But I'm a man right, who's gonna tell me?
Except the beautiful women that have been in my life.
They just be like,
how would you do it, what's going on?
Share it.
And it's really mostly just maintenance.
It's like really the routine is number one.
I don't care what you're doing,
genes, genetics, whatever it is, it doesn't matter.
You have got to cleanse your face, right?
And use a cloth people, use a cloth,
use a face cloth okay?
All this like unga bunga, cowboy, caveman shit,
that ain't gonna do it baby, you got to
that cloth is gonna help you exfoliate.
Your face means nothing,
without the spirit that comes from behind it.
Your faces is what people talk to,
they do not talk to your body.
It doesn't emote, what emotes is your face.
And so, your face
is the the conduit
of your expression and how you feel.
How my day is gonna go is usually
just based on like, what I want out of it.
What do I want out of it?
I always say to people, man be blessed,
but most importantly be a blessing,
so how can I do that?
How can I be a blessing to someone today,
in some way, shape or form?
That's my intention every day.
So it comes in this little box,
there's a whole bunch of 'em.
You take this right here, stick that through
and bring it down here.
[glass breaking]
You put this on top like this,
just a little bit like this.
it just locks in the moisture,
I use it often, now I use it all the time.
This part I'm super proud of this is the one right?
I always talk about humidity.
I think I grew up around humidity in Virginia.
it's very humid there
and some people don't like it,
some people think that humidity is hot,
but I think humidity is good for your skin
and the cool thing about this is...
By the way, this is human race, right?
It can't be human race without the braille.
I eat pretty clean, you know what I'm saying,
I don't eat like fast food, but I eat a lot of sweets man.
I eat enough sweets to where like me
and eating clean don't mean shit.
They just don't, I love cupcakes,
you don't even understand!
Hey look, look how I'm glowing man, right?
You know what I mean.
Like popping lightly.
Go really build something
so that we can not only make something good,
but like set some great intentions
out there in the world too
that's when you know you're doing something right.
It's not male or female,
it's for humans.
That's what this whole thing is about for us.
It's like, we need to connect with humans men,
there's so much divisiveness in the air.
And there's so many questions around gender.
And I just wanna connect with humans.
Just basic human rights, that's how the Universe is.
The Universe is not red, blue,
the Universe is just there for people
and it's all in how you use it.
This I am guilty of not really holding up
my end of the bargain
on sunscreen, I mean, it's 100% mineral.
Lip balm double C,
Chanel.
You know what I mean?
Skin health is something that I think everyone needs
to pay attention to whether you're using
our products or not, skin health
is a very important thing.
And you have to consider where we are in our environment
and what our policies are and the things
that the side effects of these policies,
like, how it affects the ozone
and what it's doing to our skin
and I think that we as black people are not
or people of color are not exempt.
We all have to be cognizant of these UV rays
it's just a very different thing.
I don't care who you are, what you're doing
or where you able to get it from whether it's from the CVS
or it's from your favorite brand online,
you got to get an SPF.
I did a whole lot of talking,
that's not what I usually do.
But it was fun and I'm grateful,
I'm working on myself just like you.
Thanks for watching Vogue, love.