Welcome, and thank you for attending this webinar on
search and clipping tools for qualitative research.
My name is Tole Khesin, and I'll be presenting with my
colleague, CJ Johnson.
We have about 30 minutes slated for this webinar.
The presentation will take about 15 minutes, and we'll
use the rest of the time to answer your questions.
So the best way to ask questions is by typing them in
the questions window that you should see in the bottom right
corner of your control panel.
We'll keep track of your questions and answer them at
the end of the presentation.
Also feel free to email or call us any time after the
webinar to discuss specific questions.
For the agenda, we'll begin with an introduction of 3Play
Media and the services and tools that we offer.
We'll talk about the work flow and steps involved in
uploading and processing your media files.
Then we'll give a live demonstration of the Clipmaker
application and end with pricing information.
3Play Media was a spinout from MIT.
We've been operating for a little over three years, and
we do regular work for about a hundred customers.
Our core business is to provide high-quality
transcription services.
We have developed the unique process that creates
transcripts that are time synchronized word for word.
That means that each word in the transcript knows exactly
where it lives in the media file.
We also developed productivity tools to take advantage of
this time text data, such as Clipmaker, which allows
qualitative researchers to search video down to the
spoken word and create clips simply by
highlighting the text.
We'll demonstrate how that works in a minute, but first,
we'd like to briefly review the work flow and process.
The first step to get started is to set up an account.
This is a very quick process.
Your account allows you to manage your files, monitor job
status, and adjust transcription settings.
You can have multiple users and have control
over who sees what.
We've undergone rigorous security and privacy audits
for our enterprise customers; and as a result, we've
implemented a lot of security and privacy measures.
For example, we have secure control over data streams; we
provide secure file transfer options; and our staff have
undergone background checks and entered into
confidentiality agreements.
After you've set up an account, we need you to upload
the actual video or audio files for us to transcribe.
You can upload files directly from your account using the
secure web uploader, or you can use FTP.
If you have a continuous need to process files, you can use
our API's to develop a fully automated work flow.
Everything is web-based, so there's
no software to install.
So we use a unique process that combines automatic speech
recognition with human clean-up.
Typically, a computer does about 2/3 of the work, and
human editors do the rest. This results in transcripts
that are 99% accurate, even in cases of poor audio quality,
multiple speakers, difficult content, or accents.
Without exception, all our work is done in the USA.
But we have about a hundred editors on staff, and we're
able to match their expertise with
discipline specific content.
We're also able to input key words or an interview guide or
other documentation that provides relevant vocabulary.
All of this results in more efficiency and a higher
quality product.
Our normal turn around is typically two business days,
and we offer next-business-day rush service.
So when processing is complete, you'll
get an email alert.
You can then log into your account and then either begin
using Clipmaker or download transcripts in any format.
You can add time-stamps to your transcripts and adjust
the time-stamp interval.
For example, you can insert a time-stamp every paragraph or
every five seconds.
And unless you tell us otherwise, your transcript
files will be stored indefinitely in your account,
and you can access them any time.
Of course, if you want us to delete the files we're happy
to do that, as well.
So you can launch the Clipmaker application directly
from your account.
Clipmaker gives you the ability to search through a
collection of videos, and you can create video clips simply
by highlighting text.
There's even a tool that can automatically generate video
clips from a search term.
Once you've created a clip reel, you can export it as a
new video file for inclusion in PowerPoint or other
applications.
You can also print out a sort of edit decision list for use
with other video editing software.
It's worth noting that Clipmaker
is completely web-based.
That means that there's no software to install, and you
can use it anywhere, from any computer with an internet
connection.
We know that researchers are often on the road, and this
gives them the ability to analyze data and work on
reports at their convenience.
Now, I'll hand it over to CJ and he'll
demonstrate how it works.
Thanks Tole.
If you'll bear with us just a second, we're going to switch
over to the internet browser so we can show the
application.
All right.
So this is Clipmaker you see on your screen right now.
I'm just going to point out a few of the components that are
on the page.
First of all, up top on the menu, we see a few options.
Right now we're on the collection option.
A collection simply refers to a group of files.
Typically this is your entire project, or it can also be
created out of a subfolder of your project, if you want
narrow down your pool of a files to be analyzed.
Second, the working clip reel.
This is empty right now, but basically, this is a holding
point for you as you make clips in the application.
Third, once you're done with the working clip reel, you can
save it and load saved clip reels later when you come back
to the application.
And fourth is the auto-clipper tool.
I'll demonstrate this in a moment.
Basically, this is a way to very quickly create clips from
your content.
Down on the bottom here, you can see the video player and
the transcript.
I'll quickly demonstrate the synchronization of the video
with the transcript.
[VIDEO PLAYBACK]
As you can notice, each word is highlighted as it's being
spoken in the video.
This demonstrates the word-to-word synchronization
that 3Play creates.
You can also search the transcript for a key word.
So you can see I searched for the word Facebook.
I get highlights where I can quickly jump down into the
video wherever that word occurs.
[VIDEO PLAYBACK]
Once I find something I like, I can simply highlight the
text and click the clip scissor button to add it to my
working clip reel.
So you can see the highlighted text was added to the clip
reel, as well as the video title, and the in
time and the out time.
OK.
I clicked more quickly by simply searching the entire
archive, say for the word video.
And I see black and blue time lines that represent
the video over time.
Blue means that the word was found.
So the video was found here in this segment, in this
paragraph of the transcript.
I can click add to clip reel to add this to the
clip reel as well.
Going back to auto-clipper, I can search over all segments
in my archive and add, in this case, four clips everywhere
where the word video appears in my archive.
Once I've created a clip reel, I can go and preview them;
rearrange them; click on one to play it back in the
archive; or when I'm finally done, I can save it off to my
saved clip reels.
Tole mentioned a couple of different
ways output the data.
One way is to use the print button, which will actually
open up a text representation of the video.
It's basically sort of a black and white representation of
what you see on the clip reel screen there.
It has in times and out times and a text to
go along with it.
It also shows just some basic statistics such as the total
duration of your clip reel, how many clips are used, how
many files are used from your archive so you can make sure
that you're utilizing all of the assets within the
collection.
And finally, it gives you a group of key words, sort of
tag cloud-type idea so you can see what, in general, the clip
reel is about.
Once I've actually saved them, I can go and view the clips.
And I can export them in many different types.
So we have some audio-only types, MP3 and WAV.
There's also, for example, if you wanted to export the
actual video to PowerPoint, you could export as WMV.
If you wanted to use it in Final Cut Pro, for instance,
you could use AVI.
There's also MOV and MP4 for different video options.
And what this actually does, it goes in across all the
videos and, based on the clip reels that you've created,
actually cuts the video out and creates one video that
represents that clip reel you've created.
And with that, I'll hand it back to Tole.
Great.
So the last thing that we want to talk about is the pricing.
It's pretty straightforward.
For interviews, it costs $165 per hour of content.
Focus groups cost $195 per hour of content.
And that includes all output files and unlimited use of
Clipmaker and indefinite storage of
your transcript files.
Also, it's worth noting that there's no minimum duration
for files and the billing is exact.
So that means that even if you upload a file that's only 45
seconds, you'll only be billed for that exact amount.
We've included two links here for you to use to get started
or to learn more about our solutions.
Also, feel free to reach out to us and we'd be happy to
talk through any questions you might have. And with that,
we'll begin answering some of your questions.
So feel free to type them into the questions window.
OK.
So there's a question about what happens with multiple
projects, and how do you keep data separate
from different users.
So I'll let CJ answer that.
So the idea of projects, projects are siloed off from
each other in the system.
You can share access to projects with different users.
In terms of keeping research separate, let's say you did
two separate studies, that one's on Doritos and the
other's on Coke or something.
You can actually create different collections.
So a collection can be both those studies together or it
can be just the Doritos project or it can be just the
Coca-Cola project.
And so we have an unlimited number of
collections you can create.
And when you create one, it contains references to those
files and also allows you to make clip reels for them.
So at any time, you can start fresh.
OK.
So there's a question about what kind of file formats we
can handle on upload.
The system's actually very flexible in this respect.
We support 237 different media formats, which means that
pretty much any type of video or audio file that can play on
your computer is acceptable for upload.
So there's another question about volume discounts.
And yes, we do provide volume discounts for pre-purchased
quantities of time.
So for example, if you pre-purchase 100 hours of
content, there's a discount associated with that.
And you can get additional information on volume
discounts and pricing on our website.
There's a link there for pricing.
OK.
Well, with that, we'll wrap up this webinar.
We want to thank everyone for joining us.
And once again, if you have any questions, please feel
free to call or email us any time and we'd be happy to
discuss it with you.
OK.
Thanks again.