If you haven't been living under a rock, then you’re likely familiar with Samsung Sam,
the new anime waifu mascot that has took the internet by storm.
However, what is the origins of this bizarre character, and why has there been a sudden
surge in anime mascots?
Well, first we must understand the foundation of company mascots.
Back in their peak, mascots were powerful branding because of their ability to engrave
their respective companies name into people's heads.
Everyone is familiar with the iconic ronald mcdonald, tony the tiger, and the rest of
these icons.
However, later they begun to gradually decline in relevance as companies favored simplistic
branding; some even omitting their mascots all together.
A large reason for this was to avoid potential controversy, and with the rise of social media;
marketing became 10x easier as companies didn’t have to rely on television to advertise their
products.
Also, you could argue that people became less fond of these cartoonish mascots over time;
especially since they predominantly appeal to children.
However, as animes popularity begun to exponentially expand globally; people gradually took interest
in its visually pleasing characters.
Comparing japanese anime design to traditional cartoonish art, and it’s not shocking that
people are fonder of anime characters.
Their semi-realistic aesthetic makes them far more relatable than cartoons; combined
with the fact, they’re usually drawn quite attractive.
Which expectedly attracts a bunch lewdness.
These factors resulted in anime characters appealing to a wider demographic than your
traditional cartoonish aesthetic.
Crunchyroll was one of the first companies to take advantage of this rising trend, with
the creation of their own mascot; crunchyroll-hime.
However, their mascot never accumulated nearly as much fame Samsung sam.
Mainly because crunchyroll-hime premiered in 2012, which was still the early stages
of animes boom in popularity.
Though later, you would see a sharp rise in anime mascots; all evidently cute waifus as
well.
Now if you’re wondering, why only cute anime girls?
Well, these companies aren’t ignorant; their experienced marketing teams has done great
research.
As it’s evident they know weebs are obsessed with their cute waifus.
Also, with the surge of Vtubers taking over pop culture, it would be foolish for these
multimillion businesses to not capitalize on the trend.
Hell, even netlfix recently released their own anime mascot.
However, even netflixes mascot didn’t accumulate nearly as much popularity in her debut as
samsung sam.
And the reason is hilariously simple; Samsung Sam is HOT!
If you have a lick of common sense, you know why everyone is so obsessed with the new girl
on the block.
In two days, she’s amassed an abundance of erotic fan art and cosplays.
And what’s ironic, is that her design is pretty basic; her aesthetic is nowhere near
outlandish as your typical sexy anime character.
Yet, it works because her model is far more mature than N-Ko.
N-ko comes off as effortless pandering to weebs with how overly-anime her design is.
Now, I know the endearing aesthetic is common place in the vtuber realm, but as someone
who’s not a vtuber consumer; N-Ko has easily one of the ugliest models I’ve ever seen.
Nevertheless, enjoy the Samsung Sam fad while it last because I doubt, she’ll be much
relevant for long.
As she’s not an official mascot endorsed by samsung.
A design firm named Lightfarm created these images with a marketing company owned by samsung,
but the finale product was never incorporated into any kind of campaign.
It’s not until curious twitter users mispresented her as an official mascot, did she gain relevancy.
Now personally, I’m all for Samsung incorporating Sam as their mascot; all this free publicity
is doing wonders in spreading their name.
However, it’s likely Samsung will never acknowledge her existence, as no company wants
their brand to be associated with porn.
Though this will likely influence other businesses to create their own anime mascot to get some
of the free publicity from down bad weebs.
Nevertheless, what are your thoughts on samsung sam?
Do, you want samsung to incorporate Sam as their official mascot?
And what other companies do you want to see anime mascots from?
Let me know in the comments, I’m curious to read your thoughts.
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and have a nice day!