- A lot of people tell me hey, Neil,
I can see Ubersuggest has some tons of really cool data,
and interesting features to grow my website and traffic,
but how do I use it?
How do I get the most out of it so I can get more traffic,
create more content, and rank higher on Google?
Hey, everyone, I'm Neil Patel, and today I'm going to give you
The Definitive Guide to Ubersuggest
for SEO and Content Marketing.
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So, let's start off top to bottom.
The first feature within Ubersuggest that I want to go over
is the Keyword Overview section.
So the Keyword Overview section gives you data
on any keyword that you're looking for information on.
The reason I love this, is you can put in a keyword,
it'll tell you the volume, the CPC, SEO difficulty,
the paid difficulty, it even shows you
how many links you need to roughly rank in the top 10.
Here's the cool part.
What's unique about Ubersuggest is it shows you
how many people are searching for the keyword
on a mobile device versus desktop device.
It even tells you how many people
click on the SEO results versus paid results,
versus not clicking at all.
It even tells you the age demographic information
on what's the age range of the people
that are searching for this query.
That's why I love the keyword overview.
Now, if you dive into the Keyword Ideas Report,
this will give you a laundry list of suggestions
related to all the terms that you're researching.
So, if you type in marketing,
it'll give you all the other terms related to marketing.
It'll do it based off of related keywords Google suggests,
comparisons, prepositions, the list goes on and on.
Even tells you all the questions that people are searching
related to that keyword that you enter.
It tells you how difficult those keywords are to rank for,
who's ranking for them on the right side,
how many links they have, how many social shares they have,
it tells you everything you know
to see if you could rank for that keyword,
or it's going to be hard or easy.
Now, the next report that I love,
and this one's not used enough by people,
but I would recommend you start spending more time here.
If you start typing in specific keywords,
the Content Ideas Report will tell you
all the popular blog posts that are popular
based on that topic.
And it doesn't just break it down on social shares.
It breaks down by social shares, backlinks,
and estimated traffic.
And when you go down and click on the backlinks,
or the estimated traffic, it shows you
all the keywords that that blog post ranks for,
the position, the term, and even from the backlinks,
when you click down on to View All,
it'll show you every single site and the anchor tags
that's linking to that article.
This will help you create content that's similar to them,
and you want to create better content
using Brian Dean's Skyscraper Technique.
Like, you know, if someone has a 10-story building,
someone in Dubai may be like,
we're going to create a 100-story building,
and someone in China may be like,
we're going to create a 200-story building.
It's never ending, that's the Skyscraper Technique,
you're outdoing other people.
But the Content Ideas Report will show you what's popular,
and just outdo them, create something that's 10 times better.
Now, the next section of Ubersuggest
is the Traffic Analyzer.
You can put in any domain name like neilpatel.com,
and it'll show you the traffic that that site's getting
from Google over time.
Now, what's interesting about this report is,
not only does it show you the traffic over time,
it shows you how many keywords
that site ranks for over time as well.
Just because a site ranks for a lot of keywords,
doesn't mean it gets a lot of traffic.
Some keywords don't get much traffic.
Other keywords get tons of traffic,
and that's what you can see
in this Traffic Analyzer Overview Report.
Now, if you scroll down, you can click to Top Pages.
Top Pages will show you any of the top pages
on any given domain name.
You can click to see the keywords that someone ranks for
for each of those pages, right?
because it gives you estimated visits,
and when you click to View All, you'll see all the keywords.
Same goes for the backlinks, you can see all the backlinks,
and the keywords that any given page ranks for,
and you can keep going to next page to next page,
and see all the pages on any given domain name.
There's also the Keywords Report in the Traffic Analyzer.
If you put in a domain name, it'll show you
all the keywords that a URL ranks for.
And this is just a full list
of keywords sorted by popularity.
And this is useful because now you know
what a site is targeting.
Now, the next area of Ubersuggest, is the Site Audit Report.
You can put in a URL, and it'll tell you
all the SEO issues of the site.
Now, here's my favorite part about the Site Audit Report.
It breaks down, in the recommendations area,
based on errors and recommendations,
what you should focus on.
It puts the stuff at the top that will have
the highest impact, and is the easiest to implement.
And the stuff at the bottom,
typically is harder to implement, and has a lower impact.
So, you want to do all the stuff at the top first.
Now, the last section of Ubersuggest is the Backlink Report.
Put in the domain name,
it'll show you the backlink growth over time.
Is the site growing in backlinks, or is it decreasing?
It even shows you the new and lost links on a daily basis.
Heck, it'll even tell you each of the links
for that page, or that whole domain.
Now, the very, very last section of Ubersuggest
that not a lot of people talk about is the dashboard.
The dashboard allows you to add a project.
This allows you to track your SEO progress.
Is your traffic going on, is it going down?
It even tracks your rankings on a daily basis
and tells you are your rankings going up or down,
and it sends you a report.
It even crawls your website for SEO errors
on a weekly basis and tells you what you need to fix.
And it even looks at your competition
and tells you if you're doing better than them,
or worse than them.
So that's it to Ubersuggest.
If you use all those features, you're going to be better off,
you're going to get more search traffic,
because it'll guide you throughout your journey
and tell you what you need to fix,
and what you're doing fine on.
If you need help with your SEO,
check out my ad agency, Neil Patel Digital.
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Thank you for watching.