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Your eyebrows have probably become
a regular part of your makeup routine.
10 years ago, the beauty world started paying
a little bit more attention to eyebrows
and it's led to the rise of brow-specific makeup products
and brow enhancing treatments
like microblading and brow lamination.
According to market research firm, The NPD Group,
from April 2013 to March 2014,
there was a 28% increase in eyebrow makeup sales
with eyebrow focus brand, Anastasia Beverly Hills,
leading the pack.
Today, there are endless products just for your eyebrows
like brow pencils, pens, powders, pomades,
clear and tinted gel, primers, and highlighters.
Meet Amber Amos.
She's a Los Angeles-based celebrity makeup artist
and she's gonna guide us through this brow-obsessed decade.
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- Let's talk about 2010 to 2012.
This was when we kinda went back to the Brooke Shields brow,
but we made it modern, right?
The Kardashians came on the scene with their full brows.
So in 2010, it was like even if you had a full brow,
you still wanted it fuller. (laughs)
You wanted it full and you wanted it perfect.
So people started tweezing less.
Started getting,
the whole trend of getting your eyebrows threaded
and waxed all the time kinda went out the window.
It was all about letting them grow in more
and then accentuating what was growing more.
Hello 2010.
Look at Kim.
(laughing)
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So 2012, 2013 came around.
Cara Delevingne hit the scene and everybody noticed
that she completely threw out the window
tweezing, waxing, threading,
and we were for it.
Here, you would take a brow powder really.
It's about filling them in,
but not being quite as manicured
as the 2010, 2012 brow.
Just gonna go in with powder,
almost giving like a shadow
to fill in areas that are sparse.
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2014 came around and that's when we started seeing
a lot of accessories.
Rodarte went down the runway with eyebrow rings
on both eyebrows.
The trend didn't really catch on in real life,
except for the very daring girls,
I guess you'd say.
Gaga really was taking it up a notch
and using her brows as accessories.
She had holographic brows at one point.
Jeweled brows at one point.
She was going wild.
That did bring on Vine.
Remember Vine?
My girl, Peaches, went viral with eyebrows on fleek.
That brings us to the Instagram brow, right?
Because "eyebrows on fleek" had everybody
needing their eyebrows on fleek.
The Instabrow, the IG brow, as we coined it,
was in around 2015,
when Instagram ended Vine. (laughs)
And that is kinda like an extension of the dip brow
'cause you would definitely use
your Anastasia Dipbrow for this,
but you're gonna conceal around the brow.
You just really want them snatched.
We are really, we're etching it out here.
We're hitting you with the top.
We're hitting you with the bottom.
We're overdrawing them a little bit.
And some people would even accentuate it out
a little bit further.
Just so you could get that little,
that little fading action.
It's really honestly kind of like an ode to drag queens.
A lot of the makeup aesthetics that you would see online,
on Instagram, and YouTube, were tips and tricks
that drag queens had been using for forever.
'Cause they know how to give you some drama
and some long wear.
They get it.
On Instagram and YouTube, they would do things like this
to make sure your brows were even.
Then you would come in with your concealer to clean it up,
also giving you that lovely under eye highlight
that we all can't live without.
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2016 came along and we started taking cues from the runway.
Right?
Bleached brows were all the rave.
Kim Kardashian wore bleached brows to the Met.
Marc Jacobs did, everybody had bleached brows
going down the runway.
If you were bold enough and edgy enough to try it,
you did it.
It wasn't for everybody,
but to the ones that committed.
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Please don't use hair bleach
on your eyebrows.
Brows and a bleached brow, barely-there brow look,
it's all about the eyes.
You see how you can do a lovely eye makeup look
because you're not distracted by the eyebrows.
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2017, we came back and we were still doing it for the 'Gram.
This was the rise of the trends of Instagram eyebrows.
They didn't really make it off of Instagram,
but sometimes people would just do them
to post on Instagram.
We had the feather brow,
which I'm about to show you.
We also had the squiggly brow.
I don't know if you remember that moment in time.
And it's like you're taking a comb,
but luckily for you, I have a tiny comb.
It's like you're taking a comb
and you are like parting your eyebrow.
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We took the extra up a few more notches
with our Instagram brow trends.
We were really busy on Instagram in 2017.
We are going to do the coveted rainbow brow.
I'm using Danessa Myricks 24-Hour Color Cream.
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I'm just gonna blend them in.
You're doing like you would fill your brows
any other day, you're just using a few colors.
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So in 2018, to continue on with the Instagram trends,
the Instagram brow takeover, they were doing dip brow,
which was kinda a moment where you would use your brows
to match your eyeliner, but subtly.
You don't wanna overdo your purple brow.
You wanna keep it a little tame.
I'm gonna use colored mascara. (laughs)
So this one, we would just kinda take a
colored mascara or a colored pomade
and we're just gonna color the back end of our eyebrows.
It's kinda like you dipped your eyebrow. (laughs)
So we're here.
We're in 2019.
We're today, we're right now.
In 2019, we have come full circle.
We're back to loving our natural brows.
We're using brow serums and things like that
to help your actual brows grow
so you can fill them in from there.
Honestly, I think we're all just getting a little lazy
and we wanna spend a little less time with our eyebrows.
We're using thin, precision brushes now
to mimic the look of hairs.
Like that is what we're doing now.
Pencils and powders, you can use a powder too,
but pencils and powders give you that most natural look.
It's not overdone.
It's not overworked.
It's kind of just like creating a shadow.
And there we go.
We're all set.
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