- McKinley Griggs asked a question
that I know all of us experience.
What if you have post a ton of videos
and you are just not moving as fast as you should be?
We all hate that feeling of like,
when you're just working really hard,
doing all that you can to gain momentum,
to move your channel forward but just no matter
how much you publish, just nothing's working.
Well the secret to growing your YouTube channel is not
how many videos you publish, it's actually
in some of the things we're gonna talk about here today
that will help you get unstuck so you can move forward.
(upbeat, edgy music)
Hi guys, my name is Tim Schmoyer.
Welcome to Video Creators, we are all about helping
you guys grow your YouTube audience
so you can spread a message that reaches people
and changes their lives and I remember when I got started
on YouTube back in 2006, 2007, 2008 and nine, like,
I remember I just wanted to grow
my channel and I was just like begging,
I remember that, sub for sub wasn't
a thing back then but I was like begging
these big creators, just give me a shoutout.
I felt like I am working really hard,
I'm publishing regularly, I'm doing everything I know to do
and the only problem I have is exposure
and so if someone who has a lot of views would just shout
me out, my channel will blow up
and that would be my key to success
and I did get some shoutouts and my channel did not grow.
It gave me a little bump but nothing
that actually lasted long term and so what I learned through
that is like, oh, there's a different way
of growing your YouTube channel.
Exposure's not the problem, there's actually
a few other things and three things that I think
you guys should consider today that
got me unstuck and a lot of the creators do,
I know it will do the same for you.
The first thing you need is a strategy.
You actually need to plan how you're going
to grow your channel and just publishing a lot of videos
is not really a good enough plan,
especially not anymore, 2019 and going forward.
There's a lot of competition out there
and so you need to answer a lot of questions for
the viewer before they really wanna consume
your content such as like, is this for me?
And why should I care?
And why should I come back and watch more?
And do I like this person?
You need to have a plan for how you're gonna start building
an emotional human connection with your viewer
that makes them feel like they
like hanging out with you or they like coming back
and watching more videos from you as well.
There's a lot of things you need to consider
and it could be really complex but really it's just
as simple as making an intentional plan for how
you're gonna get people to watch your content.
Now if you want like a really easy step-by-step process
to follow for that, I actually have a free ebook.
It's called the Secret to Building Your YouTube Audience
and there's a link to it down below
if you wanna go check it out.
It will give you the step-by-step process you need to follow
to give you a structure which you can build the strategy
for your channel going forward.
The second thing, once you have your strategy in place,
is that now you actually need to evaluate
your strategy because if you just keep repeating
the same things over and over again expecting different
results, like that is just literally insanity, right.
So pay careful attention to
what's happening in YouTube analytics.
There's three main places I think you should really focus
your attention to get the best results.
The first thing is you should really pay careful attention
to the click-through rate on your video
and what that helps you understand is like,
what actually gets people to click
and watch my videos in the first place?
What type of titles and now I'm using my thumbnails
are really getting that highest click-through rate.
And then the second thing you need to evaluate
are your audience retention graphs
and this is helping you really discover what holds
my audience's attention so I got them to click
but I gotta keep them here getting watch time,
getting them to the end of my video
and then that's where you really need
to evaluate the third analytic which is
the end screen click-through rate.
So what actually gets someone to watch another video
of yours, getting them onto another piece of content,
extending that viewing session,
getting the most valuable viewer that you have in terms
of watch time to give you more
watch time and more crash videos.
The third thing that will help you get your channel unstuck
and really growing as fast as you want it to
is really checking your expectations.
Fast growth is really relative.
Not every niche on YouTube is the same size
and engages with content the same way.
Like my audience here, talking to you guys
as YouTube creators is very relatively small compared
to maybe like the blogging niche or the gaming niche
or the music niche or the beauty or health niche
or whatever, like some of those
have potentially huge audiences that you grow whereas
with you guys, maybe it's like, you know,
how many English speaking YouTube creators are there
who are actively growing their channel in the world,
you know, maybe a million or so, you know,
it's just not as large of an audience
so expect the same type of growth from a channel like this
as like a channel, you know, that's in a more popular niche,
like, different expectations, right.
But here's the thing I actually really want you
to consider is that my team and I, we've worked with almost
a thousand YouTube creators as clients over
the past few years and I have found that channels
that perform the best long term,
are the ones that grow slowly over the long haul.
Now that's not true across the board
but as a general rule of thumb, like,
those channels that have a really high spike, like,
they rarely sustain their growth because
their growth was kind of like an accident.
They don't know what's really contributing to the growth,
they don't know what caused the growth
and they definitely don't know how to reproduce the growth.
They just kinda got lucky sometimes
and so those channels are the ones that turn into
these one hit wonders where one video just carries
the entire channel and then when that one video dies,
the whole channel dies as well.
You don't want that.
The slow and steady over time is definitely
the way to do it because that's when you try something,
you evaluate it, you learn, you iterate, you grow,
you repeat and do it again, like,
you can control that growth where you're
doing it strategically, you're paying attention
to why things are actually working
and what's not working and how to take next steps.
Now all that said, if you do want explosive growth anyway,
there's actually two things that the top channels
on YouTube are doing that's very often leads
to very quick results and growth.
You can click this video you see on your screen right here
to go find out more about that is
and learn how to implement it on your channel.
Subscribe here at Video Creators because every Thursday
we have a new video's gonna help you grow your channel,
reach new people, expand your audience and impact
and change their lives so subscribe here
and I'll see you guys over in the next video.
(claps) Cool.