- In this video, I'll show you how easy it is
to set up an Instagram business account
whether you have a personal profile,
you're trying to convert into an Instagram business account,
or you wanna create one completely from scratch, all right?
Let's get into it.
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Welcome to Five Minute Social Media
where we help overwhelmed business owners
streamline their social media process
so they can get more revenue with less work.
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Also, if you would like
a entire streamlined social media strategy,
I have a free Masterclass
where I teach business owners how to get started doing that.
And at the end of this video,
I will tell you how you can sign up for it
completely free, all right?
By the way, my name is Jerry Potter.
Yes, it rhymes with the boy wizard.
And in this video, I'm showing you how to set up
an Instagram business account,
and I'm gonna show you how to do this from scratch,
like if you don't even have an Instagram profile,
or if you've already got, let's say, a personal profile
and you wanna switch it to become a business account.
And stay till the end
because once you get this set up from a text standpoint,
you're gonna wanna get it set up
so that your visitors to your profile become followers
and, of course, buyers, right?
That's why you want a business account.
So I'll show you how to access
my Profitable Pages and Profiles Framework
to help you do just that.
I'm assuming at this point
you've already downloaded the Instagram app.
And so the first thing you're gonna do
when you create an account
is to create your username.
Now, if you already have an Instagram account,
you want to change into a business profile,
I will show you how to do that, as I said,
here in just a second.
So pick a username for your new account.
You can't have any spaces in the username.
If you hit the Spacebar,
it will just make a little underscore like that.
And then if your username is not available
'cause somebody else already has it,
it will show up with that red box around it.
They'll make some suggestions.
Take a second, figure out exactly what you want it to be.
And once you've selected the one that you want,
you get that green checkmark,
go ahead and hit the Next button,
create a password, hit Next.
Now, if you don't have an Instagram account already,
then you won't see this screen.
You'll see a screen asking for your email
or your phone number
'cause you have to have a legitimate email or phone number
attached to an Instagram account.
Now, I already have a couple of Instagram accounts on here,
and so this message is saying, "Hey, we're just gonna go
and take the email and phone number from your other account,
and use it on this one."
So if that's what you want,
you just hit the blue Complete Sign Up button.
But if you want a different email and phone number
attached to this,
maybe this is an account that you're sharing
with somebody else in your business,
then you'd tap that blue line underneath the button
that says Add new phone or email.
So I'm gonna go ahead and just tap
the Complete Sign Up button there.
Now you have an Instagram account.
Next, we're gonna turn it into a business account.
So, again, like I said,
if you already have an Instagram account,
you wanna make it into a business account,
here's where you would start.
So first, I'm gonna tap the little circle icon
in the lower right-hand corner,
and that's gonna take me to the Profile.
Not much here yet 'cause it's a brand new account.
But now I'm gonna tap the hamburger menu
which is the three lines on the upper right there,
tap that, and I'm gonna choose Settings at the very top.
Then about 3/4 the way down that list,
I'm gonna choose the word Account there.
And then I'm gonna scroll to the bottom,
and I'm gonna tap the blue menu item
Switch to Professional Account.
So I go ahead and tap that.
And this is actually what you'd select
whether you're trying to create a Business account
or a Creator account.
So it says Get a free professional account,
Learn more about your followers,
Reach more people by promoting or boosting posts,
more contact options.
Basically, it talks to you the benefits.
Then you need to choose a category.
Have this showing in your profile
or you can leave it off entirely.
So for this, I'll just choose Entrepreneur.
There's the little toggle there.
You can have it display in your profile if you want.
We'll go ahead and say yes. I'm gonna hit Done.
This is the screen
where you're gonna choose Business, that second option,
and so you can choose that.
It says Best for retailers, local businesses,
brands, organizations, and service providers.
Creator at the top, it says Best for public figures,
content producers, artists, and influencers.
Now, I'm assuming you want Business
'cause that's why you're watching this video.
But if you wanna know a little bit more
about the differences between the two,
I've linked to a video on the screen right now
on the upper right,
or if you don't see it on your device,
it's also in the description of this video
comparing the differences
between a Business account and a Creator account.
So we've got Business selected, I'll hit Next.
This is where you can add buttons
for your contact info on your business profile.
So if you put an email address in,
there'll be a button on your profile that says Email,
and somebody can email you
right there from your Instagram profile.
With your business address, if that's on there,
which is great if you have a business with an address,
people can tap that to get directions in the Instagram app.
And then you can also add your phone number,
and then people can tap that to call you
straight from the Instagram profile which is great
since almost everybody views Instagram
on a mobile phone anyway.
So once you have those filled out,
you can have Next or you can say Don't use my contact info.
Next, it asks if you want to connect it
to your Facebook business page.
So you can either log in to Facebook to do that
or skip that step.
And then finally, they're taking you through these steps
to help understand your professional account,
your business account.
The main one I would definitely go through and do
is this first one, Complete Your Profile.
So you're gonna want a profile picture.
Of course, add a name.
You've already got your username in there.
You can put in your website.
And then you have 160 characters, I believe it is right now,
for your bio that you can put in there.
So once you've done all that,
or if you're gonna do that later, you can X out of that,
and here is your Instagram business account.
All right, once you get that set up,
you're gonna wanna make sure that the people who find you
and visit your profile actually become followers
and, more importantly, buyers, right?
Well, I would love to show you the best way to do that
in my Profitable Pages and Profiles Workshop.
Hundreds of business owners, maybe thousands at this point,
have implemented what I teach in this workshop
into their businesses,
and a lot of them see results within a day or two,
like Portia who stayed up one night
making sure her Facebook personal profile
was set up the right way,
and got a new lead and client the next morning,
or Jen who used the workshop
to make over her pages and profiles,
and got two inquiries within 18 hours
that led over $1,000 worth of new business.
But the records gotta be Tom
who set up his Facebook business page
using what we teach in the workshop,
hit Publish, and 30 minutes later,
a woman called his business to book him,
and he said, "Where'd you hear about me?"
And she goes, "Oh, I searched on Facebook,
and your page came right up."
This is a way to increase sales without more posting.
Worse yet, if you haven't set up
your pages and profiles the right way,
you could already be missing out
on potential sales right now.
Inside, I'm gonna show you the four essential items
every page and profile needs so that visitors become buyers.
And the best part?
Go through this process once,
and it will serve you for years.
Now, normally, it's $47,
but right now, if you go to profitablepage.com/youtube,
this is a special link for people on YouTube,
you can get this entire workshop for only $17.
Again, that's profitablepage.com/youtube.
Of course, you can also find that
in the description of this video.
And you know what?
I'm gonna throw in a couple of bonuses as well.
If you're not sure that you are on the best social network
or networks for your business,
I've a five-part framework that I use with people
to help make sure that you're in the right place,
like where's your content gonna perform the best?
It goes so much further than just where is my audience?
You need to make sure you can reach them,
you can engage with them, all those things.
I'm gonna throw that in as a bonus.
As well as if you have social networks
you're not posting on as much anymore,
I have a special training
called How to Revive Your Abandoned Networks
so that it doesn't look like you went out of business
on Twitter eight years ago.
You get both of those now.
Again, go to profitablepage.com/youtube
to get that special price
just for YouTube viewers right now.
Thank you for watching today.
You're not only supporting me
but also my two tiny superheros at home.
(upbeat music)
Hey, if you're frustrated
with the way your social media for your business is going
and you want a streamlined plan
where you can get more results with less work,
check out my free Masterclass,
3 Secrets to a Streamlined Social Media Strategy, okay?
You can click the link and get signed up right now,
or watch this video for more information.
(upbeat music)