It's fantastic to have you here today on our channel Luxury Untold.
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follow our Instagram and other social media. Welcome Folks, and as you know, people or
you are conscious about carrying the brand, so today were going to talk about one
of the most famous brands of today, Louis Vuitton, which is the largest global fashion
brand and is a branch of LVMH. Handbags leather products, shoes, watches, trunks jewelry,
and accessories are among the set of products. The LV monogram is emblazoned on
the majority of them. Before knowing about the brand and set of
products first let’s get to know about who was and is behind this masterpiece
So the name of the brand comes from the name of the founder that is Louis Vuitton and
now might be you people are thinking who was he so let me I tell you briefly
Louis Vuitton was a French businessman and fashion designer whose name has
become linked with luxury goods. Vuitton was born in Anchay, a little town in the Jura
region of eastern France. He came from a long line of struggling parents. Vuittons
father, Xavier Gaillard, was a farmer. Vuittons mother died when he was 10 years old,
and his father remarried Vuitton, an obstinate and headstrong youngster
who was enraged by his stepmother and bored by life in the provinces of Anchay,
decided to flee to the busy city of Paris. Louis began his two-year voyage to Paris in
the spring of 1935, when he was just 13 years old. He walked 470 kilometers (293
miles) to keep himself alive, accepting jobs along the way. He arrived in Paris at the
age of 16 and was quickly hired as an apprentice at Monsieur Maréchal's successful
box-making and wrapping workshop. Louis Vuitton lasted for 17 years until opening
his own store at 4 Rue Neuve-des- Capucines, near Place Vendome.
In 1853, Vuittons fortunes improved once more when he was designated private packer
and box maker to the Empress of France, Eugenie de Montijo, Napoleon Bonapartes
wife. Vuitton was ordered by the Empress by elegantly wrapping her clothes for
transport between the Tuileries Palace, the Château de Saint-Cloud, and numerous
beautiful beaches. The post allowed a new class of wealthy and royal clients to enter.
Vuitton married Clemence-Emilie Parriaux, a 17-year-old girl, in 1854. He quit the store
where he had worked and launched his own package workshop in Paris shortly after.
Outside, a sign read: Packs the most delicate items gently. Packing styles are one of
our expertise Four years later, Vuitton introduced expandable
rectangle shape trunks to a sector that had before been dominated by rounder trunks.
He had to expand into a larger workshop outside of Paris to fulfill the needs for
the innovative trunk, which suited the demands of
increasingly popular train travel. Louis Vuittons meteoric rise required him
to broaden his operations. He began making his own crafts and designs after establishing
his own workshop. For example, rather than using leather, he began utilizing canvas,
which made the trunks waterproof and strong and durable. With the development of
rectangular trunks in 1858, the industry grew even more renowned.
For the time, this was revolutionary since it enabled the trunks to be packed instead
of the typical rounded topped trunks. Louis was
able to grow his business by opening up a new, larger workshop in Asnieres, a village
near Paris, in 1859. Louis purchased a plot of 48,5001 square meters in a prime location
to build his new workshop, with quick availability of raw materials through the
River and accessibility to the City through the
use of the road. It was also here that Vuitton built his family home. At the 1867
Exposition Universelle in Paris, Vuitton was awarded a bronze medal for his creation.
The shop began with 20 employees. There were almost 100 individuals in 1900, and
there were 225 in 1914. Sales were thriving, and Vuitton acquired
private purchases from Ismail Pasha, Egypts Khedive, as well as French royalty. The historic
atelier has been enlarged throughout
the years, including the addition of the Vuitton family mansion, but it remains the site of
product creation today. While the family home has been preserved and is now part of a
private museum, the Asnières business employs 170 artisans who design and
manufacture leather items and custom orders for clients across the globe.
Now I want to grab your attention because I’m going to tell you about the duplication
of the products of this brand after popularity
and how it tackled all of this Because all Louis Vuitton models have become
so popular, the brand has seen a lot of duplication. To combat this, Louis began utilizing beige
and brown streaks in his designs, which represented a significant departure
from the traditional grey. Louis Vuittons career was hampered by the Franco-Prussian
War, which lasted from 1870 until 1872. His entire firm was destroyed,
but he was able to re-establish it, open a second workshop on 1 Rue Scribe in central
Paris, and grow it even stronger than it was during the war. Louis Vuitton introduced
his first clothing trunk in 1875, a vertical, two-part box with drawers, drawers, and racks
designed to transport and manage ones full wardrobe.
The family took up residence and worked in Asnières during this time, directing the
companys progress. Vuitton remained at 1 Rue Scribe for the next 20 years, producing
high, elegant luggage until his death on February 27, 1892, at the age of 70.
George the son of Louis came up with the more innovative ideas to maintain the legacy
of his father but how? The Louis Vuitton trademark, on the other
hand, would not die with its owner. The Louis Vuitton brand would grow into the world-renowned
luxury leather and fashion brand it is today under his son Georges, who invented
the businesss famed LV monogram, and coming generations of Vuittons. His fathers
ingenuity could be seen in his child as well. The rotary lock was designed in 1890 to deter
thieves from stealing the contents of the now-famous trunks. The unique method involves
a characteristic brass hooked closure fastened by a key unique to the item (which
has been in use today).
When Georges was in alignment with the company, he took the initiative of upholding
his fathers philosophy while also modernizing. George established and modified many
facets of Louis Vuitton as its CEO, transforming it into the meaningful and productive
business we know today. The famous traditional Monogram Canvas, with its jewels,
circles, and florals, is one of Georges’s greatest designs. In 1896, this design was
introduced and branded for the first time. He also began a push to turn the business
into a global corporation, visiting major cities
(mostly in the United States) to sell Louis Vuitton goods.
The largest travel-goods store in the world, the Louis Vuitton building, built on the
Champs-Élysées in 1914, with Coco Chanel as a patron.
In addition, Georges is critical to the success of trunk locks, the launch of the "Le
Voyage" book series, and the creation of VIP trunks for Louis Vuittons most devoted
customers. In 1914, he opened the Louis Vuitton building on the Champs-Élysées in
Paris, which quickly became the worlds largest travel-goods store. Before passing in
1936 at the age of 79, he began extending the business by inventing different travel
bags (in addition to trunks). The family business was handed down once more, this time
to Gaston Vuitton, Georges eldest son. Marc Jacobs was appointed Artistic Director
of Louis Vuitton in 1997. He created and released the companys first prêt-à-porter
line of outfits for men and women in March of the following year. The Monogram Vernis
line, the LV scrapbooks, and the Louis Vuitton City Guide were all released this
year. The release of the mini vintage line in 1999,
the opening of the first store in Africa in Marrakech, Morocco in 2000, and eventually
the buying and selling at the International Film Festival in Venice, Italy, where the
vanity case amfAR designed by Sharon Stone was purchased with the revenue going to The
Foundation for AIDS Research Under Jacobs leadership, the house has developed
a large celebrity following, with several models, actors, and artists serving
as brand ambassadors. Celebrities such as Angelina Jolie, Bono, Keith , and Catherine
Deneuve have starred in the Core Values promotion, which was launched in 2007 and
aims to highlight the brands travel
heritage. Natalia Vodianova, Christy Turlington, and Kate Elson for autumn/winter 2010-
11; Madonna for spring/summer 2009; Diane Kruger, Chloe Sevigny, Christina Ricci,
and Scarlett Johanssen for spring/summer 2007; Scarlett Johanssen for autumn/winter
2004-05; and Jennifer Lopez for autumn/winter 2003-04, to name a few.
Louis Vuitton celebrated its 150th anniversary in 2004. In addition to New York City (on
Fifth Avenue), the brand opened stores in So Paulo, Mexico City, Cancun, and
Johannesburg. In Shanghai, it also established its first international store. By 2005,
Louis Vuitton had relaunched its Champs-Élysées store in Paris, which had been
created by American architect Eric Carlson and was thought to be the worlds largest
and most important LV store, as well as the Swift watch series. The Espace Louis
Vuitton was inaugurated on the 7th floor of LV in 2006. The Damier Graphite canvas
was introduced by Louis Vuitton in 2008. The Damier design is replicated on the canvas
in black and grey, giving it a more masculine and metropolitan air.
Darren Spaziani was hired as the head of the accessory collection in September 2013.
On November 4, 2013, the business announced the appointment of Nicolas Ghesquière
as artistic director of womens collections, succeeding Marc Jacobs. In March 2014,
Ghesquière will debut his first collection for the company in Paris.
Edouard Schneider will take over as president of public and media relations at Louis
Vuitton on April 7, 2014, referring to Frédéric Winckler, Vuittons marketing and
occasions supervisor. In a research conducted by Millward Brown
Optimor, Louis Vuitton was awarded the worlds most valuable luxury brand for the
seventh year in a row in 2012.
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