With dueling cosmetics lines and respective social media followings that amount to online
armies, this Kardashian kid and YouTube star could spark a Braveheart-esqe internet war
if they wanted to.
Here's the inside scoop on Kylie Jenner and Jeffree Star's feud.
The alleged feud began in April 2016 when Star posted a series of complaints about one
of Jenner's earliest product releases for Kylie Cosmetics.
According to Radar Online, after receiving damaged wands with badly frayed brushes, he
wrote in since-deleted tweets,
The vlogger's review apparently got back to Jenner, as Kylie Cosmetics posted on Instagram
two days later,
Clearly Star wanted to get the last word in, writing in a since-deleted tweet,
"I'm sorry, the wands were sh----, they really were.
And finally they acknowledged it after I gave it so much attention."
In May 2016, Star took the shade to the next level in an interview with Racked.
Making things personal, he came for the fact that the manufacturing and packaging for Kylie
Cosmetics is outsourced to Seed Beauty, the company behind the affordable makeup brand,
Colourpop.
Star told Racked,
According to Buzzfeed, allegations that Jenner's lip kits have the same formula as the much
cheaper Colourpop products have persisted.
As for Star, he also told Racked,
In a December 2017 YouTube video, Star discussed Kylie Jenner's new makeup brush collection,
and the fact that it was unaffordable at $360 before tax and shipping.
"Are these brushes Jeffree Star approved?
They're not.
Let's just keep it really f---in real right now.
These brushes are not Jeffree Star approved."
And he didn't stop there.
"This brush set with its cheap old vegan, aluminum f---ing silver is just not worth
the price point."
He added that customers would just be paying for, quote, "an over-hyped celebrity name."
Star was far from the only critic of Jenner's latest product.
In an apparent response to the backlash, the Kylie Cosmetics founder explained the reasoning
behind the elaborate brushes in a December 2017 tweet:
In December 2017, Star claimed in a since-deleted tweet that the packaging for Jenner's 30 shade
concealer range was identical to his own lipsticks.
According to Seventeen, Star tweeted,
According to Allure, although Star deleted his original tweet, he apparently continued
to reply to his mentions on Twitter.
He allegedly wrote,
In a since-deleted tweet from February 2018, per Revelist, Star revealed,
Meanwhile, in July 2018, Star decided to include Kylie Cosmetics in a YouTube video titled
"FULL FACE OF BRANDS THAT HATE ME."
"I'm just kind of, like, over the brand at the moment.
Maybe it's gonna, you know, re-excite me in the future, maybe not, but right now I'm kind
of like over it, and just kinda like, meh."
In March 2019, when Forbes declared that Jenner was "the youngest self-made billionaire ever,"
Star decided to weigh in with some salty shade, tweeting,
Perhaps Star and Jenner will never get along, and that's okay.
But it's clear that the online drama they create is going to keep fans entertained for
years to come.
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