﻿So I opened up social media this morning, looking for something interesting to cover,
and this was the first thing I saw. Now,
it might be because I hadn’t had my pregnancy-alotted 6oz cup of Blackout Coffee yet,
but the only reaction I could muster was, “What the f**k?”
I covered Black Rifle Coffee’s fall from grace - or descent into PR idiocy,
depending on the way you look at it - in my last video, which I’ll link in the cards,
but this...this is just digging the hole even deeper and makes it seem like they don’t care
if their company tanks or not. Either that, or they have to have some kind of business
family meeting and talk about the quiet parts that you don’t say out loud.
The weird shift into threatening to dox someone while...also
denouncing the act of doxxing, was a pretty jarring take in the middle of an interview that
was once again trying to explain what exactly happened with the New York Times interview from
the last video. I thought the interview actually shed some decent light on what happened and why,
but then it got defensive and took a bizarre turn into calling people incel basement dwellers in one
breath and threatening to release Alex Jones’s personal information the next. It was confusing
and strange and honestly downright stupid for a company already mired in controversy at the
moment but hey, as executive Vice President Jarred Taylor told the audience, “we don’t care.”
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The clip in question here was part of the Drinkin’ Bros podcast and was posted to the
Drinkin’ Bros Clips youtube channel on July 26th. The original, full episode has apparently been
deleted from their main YouTube channel. The men we’ll see in frame here for this clip
are Jarred Taylor, the executive VP at BRCC, and Dan Hollaway, who is the former
VP of Marketing at BRCC. According to his LinkedIn, he worked with BRCC from April 2017
to February 2019, but his email address is still a BRCC domain email, suggesting he’s still
associated with the company in some way. The clip starts out with a deeper explanation
of why the company did the interview with the New York Times and offers a better explanation
about the content in that article than Evan Hafer did in any of his statements or interviews.
Taylor explains that it wasn’t just a single phone call or two, and that the Times writer followed
company members around for a few days. He says that they agreed to the article because “we have
nothing to hide,” and also because they were in the middle of doing an adaptive athlete project
and thought that the publicity would help bring attention to veterans and veteran causes.
But in the next breath, he says, Yeah, the New York Times sucks and basically admits that they
specialize in creating controversy. Again, despite knowing this, he echoed Hafer’s
comments that they didn’t include any of this pre-existing knowledge about
the Times in their decision. Why? He says it’s because they really, really
wanted the left to know about how much veterans are suffering, which IS a valiant cause.
Taylor goes on to explain that all of the quotes that folks have gotten the most mad about were
made in direct response to being asked what Hafer thought about all the customers they’d lost after
denouncing Kyle Rittenhouse. Taylor says that prior to the company getting hate mail from the
Proud Boys, he used to argue with his liberal friends that conservatives aren’t racist, but
that that the Kyle experience opened his eyes to the existence of racism on the right.
Taylor then clarifies on the St Michael conundrum, saying that the report was in their art room,
saw the St. Michael design in a pile of designs that were on hold, and asked why. The BRCC folks
allegedly told the reporter it was because their legal department said the DoD was now calling the
image a hate symbol and had banned it, and so they were looking into it before printing it.
Perfectly reasonable, considering, as he says, a large part of their market
includes selling their coffee on base, and so they don’t want to become banned from bases. If that
had been included in their ORIGINAL explanation of things the article got wrong, that probably
would have saved them a LOT of trouble. He says, however, that he will admit that the
way the interview was published, it makes the company look bad.
If the interview ended there, everything would be fine, it explained some things,
made some sense of the situation, and dude should have just stopped talking and called it a day.
But, he didn't. The host asks the very same question I’ve asked,
that other YouTubers and bloggers have asked, and that people on social media asked - if you KNEW
that the New York Times engages in controversial, unfair reporting, and KNEW that the outcome
would probably not put the company in a great light, WHY did they do it?
This is where Taylor mentioned the left needing to know about the plight of veterans,
and recognizing that for all its faults, the Times is a huge publication that could help
bring attention to veterans issues. He says this in a fair and reasonable way.
But then the co-host, who is again, the FORMER BRCC VP of marketing,
says that clearly, their critics have Gell-Man amnesia - meaning, basically, that people
recognize that the New York Times does, in fact, publish left leaning and sometimes fake news,
but then saw this article and did NOT classify it as lefty fake news. Which is the customer's fault.
Because they're "stupid." So essentially. They’re saying that the
COMPANY knew they wouldn’t get a fair shake, did the interview anyway, posted it without
any clarifications or retractions, made no comment on it until five days after social media said,
“what the f,” and are blaming their CUSTOMERS for taking the article seriously.
He says you can’t take an uncredible source and expect them to be credible and provide credible
information - even though that’s EXACTLY what the folks at BRCC did themselves.
This is where things turn ugly...out of nowhere.
Um. What? So this interview just went from,
“oh, I can understand why some people took some of this wrong because of the way it was written,”
to, “its our customers’ fault for believing this because they’re stupid basement dwelling incels”
and then...let’s doxx Alex Jones? The hell does he even have to do with any of this?
Taylor starts fidgeting on his side of the table, but instead of interrupting or disagreeing,
just laughs and says nothing as Hollaway goes on a rant,
stating “f that guy” and that Alex Jones deserves to be doxxed for calling BRCC cowards.
I did a duck duck go search for “Alex Jones” and “Black Rifle Coffee” and all I came up with were
comments on THIS interview, and Jones’s coverage of the New York Times article over on Odysee. I
believe this is the clip being referred to, in which he says he actually likes their coffee,
and that this controversy is bigger than BRCC, and is more about conservatives
throwing their bases under the bus as soon as some legacy media outlet comes knocking.
And for that, he deserves to be doxxed.
I dunno, but threatening to dox someone because they called your buddies
pussies and cowards is kind of some thin skinned white knight pussy bulls**t. Just sayin'.
Hollaway further clarifies that Alex Jones has never served and has never done anything for this
country, which I guess means he’s not allowed to have opinions on things that happen here,
let alone comments made in a large, mainstream publication like the New
York Times. Even if those topics don’t have anything to do with the military.
According to the US Census Bureau, about 7% of the adult population, aged 18 and older, are
veterans. So by Hollaway’s logic, 93% of the adult population doesn’t deserve to hold an opinion,
or hasn’t earned the right to hold an opinion, on anything related to...coffee. Unless
those opinions are positive and involve buying the product. But negative opinions held by
non-veterans - you’re gettin’ doxxed, bro. Now you could argue that Hollaway doesn’t speak
for BRCC because he no longer works for them, at least according to his LinkedIn,
though he certainly SEEMS to be taking over as the PR guy in this interview.
But when he finishes his little “f**k Alex Jones, let’s dox him” rant, Taylor nods and says,
“he’s got a point.” You know, for veterans, these guys sure don't know
how to not shoot themselves in the foot. The hosts cut in and say, “You can’t dox anybody,”
to which Hollaway responds, “No, I absolutely will.” He then goes on to justify the threat with
the reasoning that, well, Alex Jones has Proud Boy followers that doxxed BRCC employees, and doxxing
is wrong. And BRCC needs to prove how wrong that is, by...doxxing someone. Someone that did not do
the original BRCC doxxing, no less. Much logic, such wow.
The hosts even say, “Yeah, who did that?” And he answers, “The Proud Boys did that.”
The hosts also point out that some of the leaks came from within BRCC itself. That, though,
is attributed to freedom of speech. Taylor goes on to say that anyone who disagrees is a nerd that’s
been conditioned to be polarizing, and I can't even say this part with a straight face because
it's so ridiculous. These people have fallen for a trap that Taylor says he, and other BRCC
employees, are immune to. Hollaway agrees and adds that many of them are Three Percenters,
who he describes as “fat retards.” The irony, is Taylor then goes on to say
that veteran status doesn’t define patriotism, despite agreeing with Hollaway that non-veterans
aren’t entitled to an opinion about BRCC approximately...three minutes earlier.
The pair end this approximately 9 minute rant by stating,
“we don’t care.” Which was clearly evident I would imagine that a large amount of BRCC’s
customer base is there for one of two reasons - maybe both. The first being, because their YouTube
videos are hilarious. The second is because, folks thought the company held certain values,
and up until a couple weeks ago, marketed itself that way.
If someone is a customer because they assumed the company held similar values and no longer believe
that, they’re likely to go elsewhere whether the guys at BRCC say it isn’t true or not. The company
is the one with the obligation to their customers, not the other way around.
BRCC might say, “we don’t care,” but they’ll care when their arrogance and sh*tty attitude and
threats and name calling knock a few more thousand customers off the books. But if their behavior
over the last few weeks is any indication, they’ll keep screaming “racist!” and trying to sweep it
under the rug. If the ratio on this clip - currently 57 likes to 1300 dislikes - is any
indication, BRCC is in for a bad time. But hey, I’m not a veteran,
so what do *I* know. That’s it for today, liberty fam.
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