- Publishing our podcast on the major podcast directories
is not enough to get discover
and attract new listeners.
If we want to grow and get new listeners,
we have to actively and consistently promote our shows.
This is why on today's video
I will show you seven different ways
we can use to promote our podcasts for free.
(upbeat music)
Hello and welcome back to the Pod Sound School Channel.
The place to be for all things podcasting
from planning, producing, and launching,
to social media promotion
and advanced audio production.
Here on our channel, you can find everything you need
to podcast like a pro!
(air whooshing)
Getting discovered on the major podcast directories
like Apple podcast, Spotify, Google podcast
is almost impossible.
(air whooshing)
Podcasting is still a new medium.
So the search, optimization
and discovery mobility capabilities
of this platforms are still in dead developmental stages.
So in the meantime, what do we do?
What happens if we don't make it to the top charts?
It's our podcast destined to fail?
(air whooshing)
On today's video, I will show you seven different ways
we can use to start promoting our podcasts for free,
and stay with me until the end of this video
if you want to find out what is
our preferred free promotional method.
These promotional tactic has given us the most results
and it's our favorite,
but before we move on,
don't forget to hit the subscribe button
and the bell button to be notified of our awesome videos.
Okay, let's get to it.
(upbeat music)
Okay, before we try any of this creative ways
to promote our podcasts, we want to make sure
that we have a clear idea about who our ideal listener is.
This is going to make
our promotional efforts much more effective
and will allow you to see results faster.
It is also important to have high quality audio production
and to create and deliver quality content consistently
on our podcasts.
We're creating an experience for our listeners,
so excellent audio quality is a must.
Number one, (air whooshing)
begin with your inner circle, family, friends,
and people in your community.
Tell your people about your brand new podcast.
Invite those available to you to support your show
by listening, sharing, subscribing, following,
and leaving a review.
When appropriate, reach out to family members,
friends, members of your community
or the different social groups you're part of,
and ask them to listen and share your show with
their friends or on their social media.
Also, depending on the content of your podcasts,
look for groups and associations in your area
and let them know about your show
and how it has the potential to contribute
to their members' goals.
For example, if you have a podcast about fishing,
reach out to the local fishing associations
or clubs to see if you can present
and promote your podcast to their members.
Number two, (air whooshing)
make sure your podcast is on all the podcast platforms.
Is your podcast in all the podcast players?
As of today, there are around 30 podcast players
that will showcase your podcast for free.
There are active listeners looking
for podcast recommendations in every single one
of those podcast players, so don't limit
your podcast showcase to only Apple podcasts,
Google podcasts, or Spotify.
Two of our favorite platforms to promote our show,
are Podchaser and YouTube.
Yes, YouTube.
You can create a YouTube channel
and start uploading podcast episodes
in the form of audio grams to a playlist on your channel.
And when you're ready to grow on YouTube,
you can start optimizing your channel
and uploading videos of your behind the scenes,
interviews with guests
or videos of you recording your podcast.
Podchaser is the IMVD for podcast.
It's a podcast database that can help you
with discoverability and promotion.
So take some time to check Podchaser
and claim the name of your podcast there.
(air whooshing)
Number three, invite guest and be a guest.
If the format of your show allows it,
inviting guests to your podcast is an effective way
to promote it, especially if your guests have audiences
that are within your niche.
Make sure that you create images, pictures, quotes,
or audiograms to promote the interview
and that you make this accessible to your guests
for them to easily share in their social media.
There are some good practices you should consider
when having guests on your show.
Ask your guests for permission before using any
of their social media pictures to promote the episode.
Let your guests know in advance
when the episode will be released.
Send your guests on email with links of the episode
and promotional materials the day of their release.
(air whooshing)
Number four, get featured.
At the time I'm making this video,
Podbean will feature your podcast
for three days for free.
In exchange, you only have to promote the Podbean logo
on your website.
(air whooshing)
Number five, social media engagement.
We need to be smart when using social media.
Social media can be a time sucker with no results
besides making you feel bad about yourself
after mindlessly scrolling
and comparing yourself with other people,
or you can use social media to engage with your listeners,
grow your community and grow your podcast.
The first thing you need to do is to pick one
or two social media platforms depending
on how much time you have.
If you have active accounts on those platforms,
leverage your existing followers to grow faster.
They'll be excited to knew about your new project.
Be consistent by showing up and promoting every time
you released on episode.
Make sure that the platforms you use to promote
your podcast are the platforms that
your ideal listener is hanging out at.
For example, if your podcast is about business
and entrepreneurship or directed
to professionals in any area,
you may want to consider look into LinkedIn,
Twitter, or Facebook.
On the other hand, if your podcast is about fitness,
beauty, or fashion, chances are your audience
is hanging out on Instagram or Pinterest.
Social media requires hard work, dedication, and time.
We want to make sure we're putting our efforts
in the platform that will give us the most results.
Another tip is to optimize your social media accounts
and do the things that the platform requires for you
to grow and get more exposure,
and if you want to learn how to promote
your podcast using Twitter and Instagram,
we have this play list with useful tips on how to optimize
and grow your audience on these two platforms.
(air whooshing)
Number six, content curation.
content curation means finding podcasts,
articles, and videos from all their content creators related
to your niche and share them with your audience
on your social media and or podcast.
These promotional methods seems counterintuitive
and you may be asking, why would I share other people's work
on my social media?
Well, content curation is not only an effective way
to promote your show, but it's also a great way
to grow your authority in the field
or subject of your podcast.
When you curate content, you're in the know
with the latest in your industry.
Learning about new technologies, techniques,
and strategies that can help your audience.
Content curation is also a great way to network
and make connections with other content creators
and businesses in your field, awesome, right?
Remember that the key to grow your show is
to provide value in all
your social media channels and your podcast.
So start looking for content your audience is interested in
and don't be afraid to share it and ask for feedback
to get the conversation going around the subject.
Also, connect with those creators and let them know
that you're sharing their content.
This is how you start building your network and connections.
You see the benefits now?
You can start curating content on your own,
finding articles, videos, or podcasts
to share on your social media.
Also, when you're ready to scale
your content curation strategy,
there are services like DrumUp, Post Planner and Deliver-it.
That'll help you find articles
and schedule them for automatic posts.
If you want to learn how
to do content curation using DrumUp,
you may want to check out this video.
Number seven, email marketing campaigns.
Email marketing is one of our favorite ways
to promote our business and our podcast.
Using email marketing allows you to send emails directly
to your listeners inbox.
This is a great way to create a close connection
with your listeners, keeping them engaged
and interested in your podcast.
There are three steps to start an email marketing campaign.
Number one, finding an email marketing provider.
Number two, creating a lead magnet.
Number three, to distribute on different platforms.
An email marketing service for provide you
with different automation features,
ways to structure your email campaigns,
email templates and scheduling options
among other features.
Some of the email services
including free plans are Mailchimp, MailerLite and Sender.
Once you have chosen an email marketing service,
the next step is to create a lead magnet.
A lead magnet or freebie is an incentive
you offer your listeners in exchange for their email.
You can create a PDF with the show notes,
a checklist exclusive or bonus content
or any content that can be downloaded by your listeners.
The final step is to promote the landing page
where people can download your freebie.
As important, don't forget to add a call
to action on your episodes, encouraging your listeners
to click on the link to download their freebie.
And if you want to learn more about email marketing
and the different ways you can monetize your podcast,
join our Overachievers Club at Patreon
to have access to our premium content.
And if you want to check it out,
I'll leave the link in the pink common below.
Okay, amigos, I hope I got you excited
to start promoting your podcast and growing your audience.
And if you want to learn more about promoting your podcast
on Twitter and Instagram, we have two free guides
that you can download by clicking on the links below.
And until next time, two things.
Don't forget to subscribe.
(speaks in foreign language) Happy casting amigos.