Hey, restaurant owners and managers.
We're all having a little bit of an issue hiring
team members,
attracting them to your restaurant,
getting them excited about signing up, and coming to work.
So in this video, I want to address a way to get them a little more excited.
I want to address what I call
the first conversation after the interview or after,
maybe even before the interview.
But the first conversation that you have with a new
potential recruit and how important that conversation is.
It's coming up right now.
Hey, everybody. Ryan Gromfin here, author, speaker, chef, restaurateur,
founder of therestaurantboss.com as well as clickbacon.com
and scalemyrestaurant.com.
Like I also mentioned I'm an author, if you haven't gotten a copy of
Make It Happen yet,
go ahead and grab a free copy of Make It Happen
on our website at therestaurantboss.com,
completely free copy.
All you have to do is pay a couple dollars for shipping
anywhere in the world and we'll get that book out to you immediately.
So, I want to talk about that first conversation.
This popped into my head about two months ago.
I was having a conversation with a manager at a
very successful pizza restaurant
but they were having a really hard time hiring drivers.
Now I know this restaurant, I know the owner very well.
I've worked with them for three four years.
Their sales are just bonkers for how small their restaurant is.
I know the management team very well.
I know how great
it is to work at this restaurant and how much money
drivers can make in just a few hours.
But most drivers are used to working in restaurants that aren't very organized,
don't have a lot of systems, maybe they don't make that great a money.
So applying to this restaurant to them is the
same as applying to any other restaurant.
So they came in with this whole list of demands of well,
I can't work weekends. I don't want to do this. I don't want to do that.
So, they had a really hard time hiring people
until we shifted it a little bit.
This is an old sales trick that you'll learn in any kind of sales training.
But what I want to teach you here is how to get
your prospect excited,
how to get them to the point where they're almost
begging you to hire them instead of right now you're begging them to come to work.
We're gonna switch it around a little bit.
Here's what we're gonna do.
I want you to think about why it's awesome
to work at your restaurant
and here's a little hint.
If you can't think about why it's awesome to work at your restaurant,
then you need to stop this video right now and go figure that out.
And if it's not awesome to work at your restaurant,
go make it awesome.
Because at the end of the day if it's not awesome to work at your restaurant,
you're going to have a hard time hiring.
You're going to have a hard time finding staff, hiring staff, and keeping staff.
So this is all based on the premise that it's
already awesome to work at your restaurant
compared to working at other restaurants, or even other jobs.
But like I said at this place,
it's very organized.
They make a lot of money in a very short
period of time.
So it's an awesome place to work
if you're looking for a driver position
at a pizza restaurant or any restaurant.
So, we have to communicate that.
So we totally switched the process.
Instead of this big long application
and scheduling an interview and all that stuff,
we basically just had a name and phone number.
And as soon as a manager got a message
through their website, or a text message,
or however they got a message that someone was interested,
we called them up right away.
Or we sent them a text message or something that basically said like,
hey, you have two minutes to chat.
We get on the phone with them.
And here's basically roughly how the conversation went.
Let's assume that the applicant's name is Jimmy.
Hey, Jimmy, this is Ryan from pizza whatever,
I just got a message that you're interested in a job as a driver.
Hey, can you come into the restaurant tonight for like five minutes.
I'll buy you a slice of pizza but I want to be totally honest with you.
We need drivers and we need them fast.
But I also want to make sure that we're only talking to the
best drivers available because we deliver to
a very high-end clientele, and we are a
very busy pizzeria.
So, drivers at our restaurant make a lot of money.
They make more money driving at our restaurant in less hours
than any restaurant in the area.
In fact, we guarantee that,
so can you come in tonight just for five minutes?
Before we do an application in a detailed interview,
I just want to make sure
that this is the right job for you.
We just totally switched it.
We just switched it around rather than
us trying to find a time and them saying,
oh, I'm busy in this and we're almost begging them to come in,
we basically just said,
this is the best job available and here's why,
can you get in tonight? And now what happens is it works magic.
Now they're like, yeah, I mean I think I had but it's just gonna take five minutes.
Yeah, it's just gonna take five minutes.
Okay, I can come in tonight, or
they'll say something like, well,
I can't come in tonight but I can come in first thing tomorrow.
Now they're almost begging for the job.
You're gonna make the most money in the least
amount of hours working for us.
You're going to have the most fun, all the great things about working here.
They want the job really, really bad at this point.
So, now they come in.
They're almost begging us to give them the job.
We made this change about two months ago and we went from meeting like
five drivers
to getting all the positions filled in the matter of like a week.
And it had taken us a month to two months to hire one driver
previous to that because of all the crazy challenges that we're going through right now.
So again, this is about flipping the script.
If you're interested in more training on this particular topic
on how to attract more and better applicants
at the restaurant boss membership,
so if you go to therestaurantboss.com and then click on become a member
or membership or learn more about the membership,
something like that.
We'll put the link below also.
If you become a member, you can watch this training,
the full one-hour training that we did for members last month.
Or you can also watch all the previous trainings that we do live
for our membership plus any future trainings we do live.
And then you also get access to scale,
and restaurant manager certification, and ghost kitchen boot camp,
and special webinars, and all kinds of amazing things
if you are a member at the restaurant boss.
But most importantly, you get those past trainings,
those new live trainings every month
plus once a month,
you get to get on a call with me.
And I get to answer any questions that you have about
anything at all related to your restaurant.
So I hope you enjoyed this week's video,
and I look forward to bringing you another great video
just like this one.
My name is Ryan Gromfin and remember, systems create freedom,
freedom creates value and value creates scale.
Get a copy of the book,
jump in our membership.
I'll see you at therestaurantboss.com.
Have an absolutely amazing day and remember I love all
of you crazy restaurant people. Bye-bye.
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Remember, systems create freedom,
freedom creates value and value creates scale.
Manage systems, develop people and be awesome.