the rivalry among tech giants is heating
up again amazon is banning the sale of
video streaming devices made by its
competitors the world's largest online
retailer will no longer sell Google's
chromecast or apples Apple TV ads of
October 29th a move that comes just
before the key holiday season while
amazon sells a competing video device
the fire TV the decision appears to be
focused on promoting Amazon's content
which it has spent billions of dollars
developing in recent years making pizza
done in a statement amazon said it's
important that the streaming media
players we sell interact with prime
video neither chromecast nor Apple TV
currently allow for the direct streaming
of amazon prime but Roku Xbox and
Playstation do and those devices will
remain in amazon's online store
according to a report by research firm
parks associates streaming media is a
fiercely competitive space no single
company dominates the growing market by
eliminating chromecast and Apple TV from
its online store amazon will likely
forfeit some sales to date google has
sold about 20 million of its chromecast
units and apple more than 25 million
Apple TV units but with the promotion of
players compatible with Amazon video the
company hopes to expand its share of the
growing video streaming market parks
associates estimates that 86 million
streaming media devices will be sold
globally in 2019 a sep tember nielsen
report shows that forty-five percent of
u.s. households now use subscription
video-on-demand like Amazon Prime and
Netflix that the jump from thirty eight
percent last year