good morning and welcome we are so
pleased that you could join us today
we've got some really exciting product
announcements to share with you
let's get started with apple watch watch
os 7 adds several important health
features that take advantage of the
powerful technology in apple watch
and watch os 7 now uses your motion and
heart rate to measure a lower range of
vo2 max values
and coming later this year you can
receive a notification
if your vo2 max drops to those lower
levels
there's a new blue aluminum case this
updated classic gold stainless steel
finish
a new gray black stainless steel called
graphite
and for the first time a stunning new
apple watch
product red the new health sensor in
series 6
shines red and infrared light onto your
wrist and measures the amount of light
reflected back
advanced algorithms use this data to
calculate the color of your blood
which indicates the amount of oxygen
present the new blood oxygen app lets
you take a measurement
in just 15 seconds
and series 6 also captures periodic
background readings
and stores them in your health fab so if
you wear your apple watch to bed
it can record background measurements
while you sleep
we will explore how changes in blood
oxygen and heart rate can be early
signals of the onset
of these respiratory conditions it's all
made possible
by apple silicon the s6 is up to 20
faster than the previous generation in
watch os 7 we also gave developers new
tools to build even more specialized
watch faces
so if you're into surfing there's a
watch face for that with apps like dawn
patrol to check
surf conditions or if you're into
photography there's a watch face for
that
with apps like lumi to help you track
the sun's position
or if you're a health care provider
there's a watch face for that
with apps like notable to see your
upcoming appointments the solo loop is
remarkably
simple no clasp no buckle
no overlapping parts just one continuous
piece
made from custom liquid silicone the
solo loop is stretchable so you can
easily slip it on and off your wrist
it looks great and it's durable and it's
swim proof
so it can go anywhere it's available in
a range of sizes
so you can find your most comfortable
fit and it comes in
seven fantastic colors this new band
style is
so comfortable we did another version
called
the braided solo loop it's made from 100
recycled yarn
that's meticulously braided with ultra
thin silicone threads
and it will be available in five colors
we're excited to introduce
family setup with family setup you can
use your iphone to pair watches for your
children
or older members in your household who
don't have their own phones
and they will have their own phone
number and account you can specify which
contacts your kids can communicate with
when using messages and more and you can
set up
automatic location notifications so
whether it's grandma's house
school or basketball practice you'll get
the reassurance your child is exactly
where you expect them to be
to help them stay active kids can now
track move minutes and use all the other
great features of activity and workout
in a way that works best for them
whether they're learning at home or in
the classroom
the new school time mode helps kids stay
focused
with do not disturb restricted
interaction
and this distinctive look which teachers
or parents
can recognize at a glance family setup
requires a cellular model of apple watch
series 4 and later
and will be available at launch with
these carrier partners
in these regions around the world with
more coming later this year
the second thing we're doing to make
apple watch available to even more
people
is to create a new model that combines
elements of series 6 design
with the most essential features of
apple watch
all at a more affordable price we call
it
apple watch sc apple watch sc
has the features customers love we think
apple watch sc will be the perfect watch
for many new customers apple watch sc
starts
at just 279 apple watch series
6 with the breakthrough new blood oxygen
sensor starts
at just 3.99 and series 3 continues at
its great entry price
of just 1.99 you can order both today
and availability starts this friday
by 2030 apple will be 100
carbon neutral beginning last year our
aluminum watch cases are made with 100
recycled aluminum and for series 6
we're now using 100 recycled rare earth
elements
and tungsten in the taptic engine this
year
we are removing the usb power adapter
from apple watch
producing apple fitness plus a new
service for apple watch designed to
inspire you to get
fit and stay fit with fitness plus
you simply choose the workout you want
to do from the catalog of videos
on your iphone ipad or apple tv
and when you start the video it
automatically starts the correct workout
in your apple watch workout app
and it sends those metrics in real time
right to the screen you're viewing the
workout
so you have all of your data on your
wrist and on the screen in front of you
and your metrics come to life to keep
you motivated fitness plus
is launching with the most popular
workout types so there is something for
everyone
yoga cycling
dance treadmill walk and treadmill run
strength
core hit rowing
and even mindful cooldowns you can do
the workouts with any brand of equipment
and many of the workouts require just a
set of dumbbells
or no equipment at all and if you're
also an apple music subscriber
it's easy to save the playlist from
fitness plus and then listen to them
later in apple music whether you're
working out or not
and if you're brand new to fitness or
it's been a while since you've worked
out
there's an absolute beginner program
built right in
the price is 9.99 per month
or just 79.99 for a whole year
and your family will also be able to
enjoy fitness plus for no additional
charge
fitness plus will be available in these
countries at launch
the service will be available before the
end of the year
and for those purchasing a new apple
watch you get fitness plus
free for three months to help make 2021
your fittest and healthiest year ever
apple one gives you
and your family all the services you
love in one
simple plan starting with the individual
plan
which offers the best of entertainment
including apple music
apple tv plus apple arcade plus 50
gigabytes of icloud
the family plan lets you share all these
services with up to five members of your
family
plus 200 gigabytes of icloud and in
countries where available
there's premiere which adds apple news
plus
apple fitness plus and a massive two
terabytes of icloud
it's everything for the entire family
for one incredible price
apple one will be available this fall
and it includes 30 days free
so you can try any of the services you
don't already have
let's turn our attention to ipad today
we're updating the rest of our full-size
ipad lineup
starting with our most popular ipad
the new ipad 8th generation it's more
capable than ever and it starts with the
a12
bionic this chip is a powerhouse
it has a 40 faster cpu and delivers a
massive
two times jump in graphics this extra
performance is great for everything from
working with high resolution content
to immersive gaming experiences the
neural engine for machine learning
which comes to our most popular ipad for
the very first time
it's capable of processing up to 5
trillion operations per second
and it powers some magical experiences
on ipad
like allowing you to instantly transform
the color of your photos
or even analyze your tennis game and
provide real-time stats like ball speed
and body positioning and taking the
apple pencil experience to a whole new
level
is ipad os 14. handwritten text is just
as powerful as type
text ipad os even understands what you
write
letting you take quick actions with just
a tap
as you sketch shape recognition helps
you draw perfect
circles stars and more smart selection
understands the difference between
handwriting and drawings
making it easy to select only what you
want and
paste your handwritten notes as type
text into another app
we have scribble which lets you
handwrite
into any text field even straight into
numbers
or to add a final thought to that
document you've been working on
and it all runs beautifully on the new
ipad 8th generation
with its 10.2 inch retina display huge
performance boost from the a12
bionic keyboard and pencil support great
cameras
and so much more and it starts at just
329 and it's just 299 for education
customers
customers can order ipad 8th generation
today and it will be available starting
this friday so that brings us
to ipad air ipad air was designed to
deliver pro features at a very
affordable price
and the new ipad air design comes in
five gorgeous colors
including a new rose gold green and sky
blue finish
the new ipad air features a larger 10.9
inch liquid retina display
with a resolution of 2360 by 1640
that's over 3.8 million pixels
for extra crisp text and photos
and it has advanced display technologies
like full lamination
white color true tone and an
anti-reflective coating that combined
deliver an amazing visual experience so
we designed a next generation touch id
and integrated it right into the top
button this is the smallest
authentication sensor we have ever
designed
and it delivers the same performance
ease of use
and security you know and trust from
touch id
our latest a series processor a14 bionic
and now with a14 we'll be the first in
the industry
to use the breakthrough 5 nanometer
process technology
it delivers big performance updates for
the cpu and gpu
makes ipad air much more powerful for
machine learning
and also features the latest isp for
higher quality videos and photos
and even faster secure enclave for touch
id
another great feature we're bringing to
ipad air is usb-c
it provides a fast connection to a host
of external devices
the new air also includes great cameras
front and back
and to elevate the audio experience
we've redesigned the speaker system
providing stereo audio and landscape
mode featuring a 10.9 inch liquid retina
display
next generation touch id a huge boost in
performance with a14 bionic
usbc advanced cameras
wi-fi 6 and lte that's 60
faster it'll start at 5.99
it will be available beginning next
month we will also be releasing
major os updates tomorrow beginning with
ios 14 with redesigned widgets right on
the home screen
a new way to organize your apps with the
app library and a new
and even faster way to experience apps
the moment you need them
ipad os 14 watch os 7
and tv os 14 all of these new releases
will be available
tomorrow and all of the products we
announced today will ship with these
os updates