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- Hey everybody, this is Roberto Blake helping you
create something awesome today.
Welcome back to the channel.
Today, we're talking about social media content strategy.
I'm gonna teach you to dominate social media.
It doesn't matter if it's 2019, 2020, 2025.
The method that I'm about to give you,
is going to be a game-changer
for your content and how you build an audience
and deliver value for them.
Now this is something I usually teach
my one-on-one coaching clients and I teach in workshops.
So, what I'm gonna give you here
is a very powerful strategy
that can help you really understand
what you need to be doing
when it comes to growing in these online platforms.
Grab a pen and paper,
you're gonna want take notes on this.
So the method we're using is called ICED,
like iced coffee.
So this acronym is I-C-E-D.
I, stands for Identify, C stands for Clarify,
E, stands for Engage and D stands for Deliver.
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You need to start with identifying your target audience.
Regardless of what platform you're in,
identifying your target audience is very important.
And then you need to kind of research and understand
what it is that their expectations are.
That is gonna be essential for you growing in social media
and being able to dominate in your niche.
If you fail to identify who people are,
what their values are, what their habits are,
what the culture is,
how can you serve them properly?
If you can't answer some very specific questions
about who your ideal target audience is,
basically, you'll be trying to serve everybody
and thus serve nobody.
So identifying your target audience is essential
and is really the first place to start.
Let's move on to C, clarifying the value.
You need to clarify your ability to deliver value
to that specific audience.
You need to do everything
to eliminate the ambiguity, eliminate the guesswork,
make this simple for people.
What do you offer?
Why should I follow you?
Why should I trust you?
Why should I come back?
You need to be able to answer these.
And by the way, I work really hard isn't good enough.
I think I make quality content or I make quality content.
That's not a reason.
That has nothing to do with what we value or we care about.
It's not specific enough, that is too vague,
that is too generic.
And I guarantee you, generic and vague
is probably the reason many of you are struggling
when it comes to your content and building an audience.
Get crystal clear on what people can expect from you.
Make it abundantly clear and obvious to them.
Next is E, Engage.
People really neglect the power of engagement.
Regardless of social media platform,
when I go and I look up people,
especially people who say
that they're struggling with their social media,
I go and I immediately go to the comments
and I see no interaction from the original post
or whether this is YouTube, whether this is LinkedIn,
whether this is Facebook, whether this is Instagram,
I see no engagement with the actual community
of people who gave the time to your comment.
I see people write articles,
I see them get 10 or 12 comments,
and there are no replies to any of them, Okay.
So if you want people to commit to you,
why aren't you making a commitment to them,
especially in the early phases when you're growing.
There is an excuse you can make to some extent
when you're large enough
and you feel overwhelmed by that, that's fine.
But you could always task that out to people.
And if your concern is that,
well, I want it to come from me,
then you should still prioritize doing some of it,
especially after the initial post, if you have time
and you should also consider that the fact that
a team can advocate on your behalf
and engage with the community from a team account
because, they would rather be acknowledged by somebody
and know that you at least facilitate that
than just be left with no interaction, no engagement,
no acknowledgement at all.
Replying to people matters and by acknowledging them,
that is how you build loyalty with them.
That's how you build confidence with them, Okay.
And I think that this is something
more of you could stand to do.
You also need to engage
not just with the content that you post,
but you need to be part of the community
around the type of content you produce.
Whatever the players are doing in your niche,
or in your overall, the culture of what you do,
you should be there and you should be a player
and you should be probably one of the most interesting
and engaging people in the community,
'cause that's how you're gonna make a name for yourself
and that's gonna make people curious about you
and that's gonna build your reputation.
And finally, D, Deliver.
Deliver on the promises that you made.
Deliver on what people's expectations are.
Deliver maximum value, deliver tremendous value to people.
That is essential with anything that you're creating
because you're asking for people's time,
you're asking for the time out of their day,
you're asking for five or 10 minutes
that they can give to their personal development
to their workout routine, to their spouse,
to their boyfriend or girlfriend,
to their kid, to the job.
This is five or 10 minutes of their life
that they're never getting back.
Why spend it with you, you have to justify that.
You justify that by making the value very clear
and then delivering on those expectations that were set.
You deliver by engaging with people who give you that time.
You deliver by making sure that there's an alignment
between the audience that you've identified,
and then who you are
and what the content is that you deliver.
This is why the ICED method is so powerful
because it makes you more intentional about your actions.
By identifying who you're serving,
clarifying what you deliver for them
and how you give them value.
By engaging with them and listening to them
so that you can make sure you are continuing
to clarify that properly, and that you're in alignment
and that you're better prepared to deliver for them
on the promise that was made.
This is very straightforward.
If you can master the ICED method,
then you can dominate social media
in whatever platform you choose, whether it's Instagram,
whether it's YouTube, LinkedIn, Facebook, TikTok,
it doesn't really matter
because this is about how you treat people.
This is about how you set expectations and how you deliver.
This is about how you create alignment between you
and the audience that you want to follow you.
This is about giving them a reason to make a commitment
to you and the content that you provide.
(bell tolls) So I have a question
of the day for you
and I want you to leave this in the comments section
in as much detail as possible.
And I want more of you to respond to this
and to ask people questions about this,
even challenge them on this.
So the question of the day that we're gonna go with is,
who is your target audience
and how are you going to serve them?
Because I want you to kind of take this as an exercise
where you can communicate these thoughts clearly
and put them out there in a meaningful way.
And then I want you through the comments
to give each other some feedback
on whether you think that was a clear message or not.
So that's what I want you guys to do
in the comments section.
I'm gonna chime in and give you my two cents as well.
You can also feel free to just leave me questions
about social media and videos that you would like me to make
and I'll try and respond to those as well
in the comments section.
Like this video if you like it,
don't forget to subscribe,
check out the other awesome stuff here on the channel.
As always, you guys thanks so very much for watching
and don't forget,
go out there and create something awesome today.
Take care.
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