- By the time you've finished watching this video,
you'll know exactly how to create
great video call to actions that will help
drive your conversions through the roof.
Hi, I'm John, and today, I'll be sharing with you
my seven favorite tips
for creating video call to actions that work.
(upbeat electronic music)
But I couldn't begin before including
my very own call to action,
asking you to subscribe to our channel,
so that every time we publish a new video
to help you with your video marketing, you can get notified.
And in the comments below,
let me know which of the following call to action tips
is your favorite
or if there are any other useful tips
that you would like to share.
So, let's get started.
Tip one, keep your call to actions short and simple.
This is probably one of the most important things you can do
to make your video call to actions more effective.
Don't overcomplicate them or drag them out too long.
Make sure your call to actions are easily actionable
and don't involve any unnecessary steps
which will lower the number of people
that will follow your instruction.
So for example, if your video's call to action
is to download your free report,
try to make sure the report is readily available
next to your video
and make sure your call to action message itself is short
and easy to understand.
After watching your video,
your viewers will be ready to move on
and if you don't get to the point quickly,
they'll leave you before hearing you out.
Tip two, explain the benefit.
If you want people to take action,
you need to let them know what's in it for them.
If they can't see the benefit, they won't take the action.
Maybe you want them to buy your product
or subscribe to your newsletter or make you their overlord.
So you could say something like,
if you need an amazing dictator to help you run your life,
click below to make me your overlord today.
Notice how the call to action doesn't just tell viewers
exactly what would happen when they click the button,
but also explains to them the benefit
they would get from taking action.
On a more serious note, compare the following two
call to actions, one which includes a benefit
and one which doesn't;
sign up now or sign up now
and get 25% off your first purchase.
Which call to action motivates you more?
Tip three, add time-sensitive words to your CTA.
Subscribe now, get instant access, upgrade today.
We've all heard words such as now, today,
and instant in hundreds of videos,
and there's a reason for that.
Time-sensitive words encourage quick action
and promise instant gratification to the viewer,
making it much more likely
that they'll do what the CTA says.
One particularly useful tip here to boost your conversions
is to use time-sensitive CTAs,
which imply that your offer is available
for a limited time only.
FOMO is real, guys,
and no one wants to miss out on a good deal or discount.
To illustrate this point,
compare the following two call to actions
and see which one you think creates
a greater sense of urgency.
Get your free ticket
or get your free ticket now, only 25 remaining.
Which one do you think will motivate people to take action?
Tip four, add visuals.
When mentioning your call to action in your videos,
try to also show the viewer what you want them
to do visually to add extra emphasis.
An example of this can be seen earlier in this video
when I asked you to subscribe to our channel.
When I said this, you may recall a screenshot
of this action appeared on the screen.
By reinforcing things both visually
and verbally at the same time like this,
you will notice a better response
from your viewers to your call to actions.
Tip five, make your CTA specific.
The internet is plastered with CTAs like,
buy now, click here, sign up, and so on.
These CTAs are generic
and heard so often, that people tend to just tune out.
To avoid this happening to you,
you should aim to make your CTAs as specific as possible.
For example, if someone wishes to become a driver
for the company Lyft
and goes to their landing page,
their CTA doesn't just say, sign up.
It says, apply to drive.
It's clear, specific,
and not the typical thing people are used to
that would make them switch off.
Tip six, keep the presentation
of your CTA upbeat and enthusiastic.
A positive, enthusiastic presentation of your call to action
in your videos will generate a higher conversion rate
than a more muted or passive one.
So when mentioning your call to actions in your videos,
make sure you appear upbeat and enthusiastic.
This will better motivate your viewers to take action,
as your amazing positive energy rubs off on them.
Tip seven, know where to place your CTAs.
Let's say you create a video that explains the features
and benefits of your product.
If near the very start your video you include
a call to action like, click below to purchase,
it's unlikely to be effective.
This is because the viewer isn't yet convinced
to buy your product.
The point here is that you shouldn't present your CTA
until your audience understands the benefit
of proceeding with your suggestion.
Now this doesn't mean that you should always place the CTA
towards the end of your video,
but rather, that you should include it
once your audience is ready to take action.
An exception to this rule is asking people to like, share,
and subscribe to your social media videos,
which you can add earlier on in your video if you prefer.
Just before you go, I've got a quick bonus tip,
A/B test to find out what CTAs work best for you.
You can come up with any number of CTAs to try out,
but you won't actually know which one will work best
until you test and compare them in realtime,
and that's the purpose of A/B testing.
The idea is simple.
You make two versions of your video with two different CTAs.
When your visitors arrive at your page,
half of them are shown the first video
and the second half, the second.
Whichever CTA gets you more conversions is the one to use.
If you found this video to be helpful,
then make sure you subscribe to our channel,
so that each time we release a video
to help with your video marketing, you get notified.
And if you need any more help with your video marketing,
then you can get in touch with us here at Spiel
at www.spielcreative.com.
Thanks for watching.