In this video I'm going to show you exactly what I'm doing to plan videos
for a brand new channel, don't be alarmed but I am starting a brand new YouTube
channel it's a completely different niche totally different topics it's a
fun side project I'm excited and a little bit scared to take you along on
this journey of starting a YouTube channel and blog completely from scratch
my name is Meredith Marsh and I have to tell you I can remember so clearly when
I had a list of topics that I wanted to blog about and create YouTube videos
about and have the topics and I could envision what they were going to look
like on a youtube channel okay how do I get from here to there that is what
you're gonna learn in this video and I'm going to share my plan for the next two
to three months of planning the YouTube videos for the new channel now it's not
uncommon to get advice from established youtubers on what they would do if they
were going to start a channel or to give you advice on what to do for your brand
new channel but this is a little bit different because I actually am starting
a brand new channel from scratch and I'm taking you along with me so if you're
new here and you're interested in that hit that subscribe button and hop on
this bus with me since we are talking about starting from scratch planning
videos from nothing it's important to keep in mind that what we're really
thinking about here is planning an entire channel we're planning a channel
in the videos that are going to fill up that channel so keep that in mind as we
work through this now I am purposefully not telling you the name of this new
channel for two reasons one because there's nothing to see there yet and two
because I want to be able to show you those of you who are coming along on
this journey with me how I'm doing it organically I'm growing a channel
getting views on my videos organically and not just asking my subscribers and
viewers over here like you to go hop on to that channel and subscribe there too
so I hope that makes sense I'll share it at some point in the future just not yet
plus when I say it's a different niche with completely different topics I'm not
over exaggerating it really has nothing to do with the content
on this channel but if you go and listen to episode 39 of the video pursuit
podcast I did give a little bit of a clue there but that's all I'm gonna give
you for now so these are the five steps of planning videos for a brand new
channel that I'm following over the next two to three months
number one I'm going to make a list of about 100 video topic ideas how to
replace the steering wheel in a 1973 Ford Mustang for example that's really
not my niche but let's just pretend we're planning a channel about restoring
vintage cars be super specific in your list of 100 topics just to go off the
top of your head don't worry about keyword research or SEO or anything like
that we'll get to that in just a second this shouldn't take you long and you
won't necessarily create every single one of those videos it's really just a
brainstorming exercise and this is a good opportunity to change your mind
because if you can't make a massive list of ideas in the niche that you want to
be in then there's a good chance that once you start your channel you're going
to get bored run out of ideas lose inspiration and quit so if you get bored
and stuck after 10 ideas on your list then choose another niche and then move
forward step number two find your umbrella categories take your list of
100 ideas and look for categories or similar topics that you can group
together into buckets I like to think of them as umbrellas and organize your
ideas into those umbrella categories so for example let's say you are starting a
channel on restoring vintage cars again not my niche I'm just using this as an
example you may have umbrella categories like interior restoration exterior
restoration engine restoration maybe a category of products and tools that you
use and maybe what you have going on in your workshop this gives you some broad
boundaries so that as you plan your video content you're really filling out
your channel and staying within your niche if you want to kind of think about
these umbrella categories as lanes then the videos you're
are gonna stay in their own lane and the fewer lanes you have when you're just
starting out then the easier it will be to plan your content and get traction
when you first start uploading step number three plan your kickoff content
I'm gonna tell you exactly what I teach inside of my YouTube triggers course for
launching a YouTube channel from scratch start with a series of five videos
within one of your lanes and I'll explain why starting with a series is so
powerful in just a moment so for our car restoration example let's say you have a
car on the garage it's ready to be restored and you want to create an
entire Channel about restoring this car what are the first five things that you
would need to do and that you would need to show your viewers how did you before
you start a car restoration project drain the gas drain all the fluids
remove the trim remove the seats I just googled first steps to restoring a car
but those are the first logical steps of what this youtube channel is going to
show the viewers this would make a great series to start off with your kickoff
content because number one you will need to do these things anyway so you might
as well capture it and share it with your audience and number two it gives
your viewers a reason to come back so you use a series to attract your ideal
audience the reason why creating a series is so powerful is because you can
use it to attract your ideal audience in this case people who are interested in
restoring an old car or learning about vintage car restoration it gives them a
reason to hit that subscribe button and binge watch the rest of your videos if
you go from draining the gas to installing the seats to the paint job
yes those things will be interested to your ideal audience but are you giving
them a reason to subscribe whereas if you have a series that is sequential and
these are the steps of restoring a car and your sharing tool reviews as you go
and you're sharing your workshop set up as you go while you are restoring the
car then it gives them a reason to come back step number four is keyword
research and this is another secret from inside of YouTube
triggers I call this the search and rescue strategy you want your videos to
show up as a search result for your ideal audience you're answering those
questions you are giving the solutions to the problems that they're searching
for you're the hero in your niche and they keep coming back to hear more from
you so how do you show up as a search result well you need to know exactly
what your ideal audience is searching for the exact terms phrases in words
that they're using around the topics that your videos are about and then you
need to optimize each videos information the metadata when you publish that video
every single time to make sure that the information about the video aligns with
what people are searching for that's how YouTube knows what your video is about
and can match it up with what people are searching for hence your video shows up
as a search result these are two phases that are part of the five tier filter
framework inside of this search and rescue strategy and I have a getting
started guide that covers all five phases of the five tier filter over vid
pro mom com / start and I'll put a link down in the description or you can find
one above my head here and the very last step here step number five is to
actually record and create your videos so you've planned your five video topics
now you can script each one record each one and then edit as you go and you'll
have over a month's worth of content upload every week which is a great way
to kick off a brand new YouTube channel this is called batching and I highly
recommend it if you're just starting a YouTube channel from scratch because by
the time you have planned recorded edited and published your five videos
you'll be outside of the I don't know what I'm doing phase of YouTube and the
sooner you can get out of that phase the better off you'll be so over the next
two to three months or so I'll be planning out my first five videos for
the new channel I'm taking it slow this is a side project so if you're along for
the ride to make sure you hit that subscribe button so you can keep tabs on
this project and if this video was helpful hit that like button
for me and let me know down in the comments if you have any questions about
anything that I covered here today and in my very next video that you can watch
right now you will learn how to create professional-looking YouTube videos and
I'll see you there