Hey what's up guys it's Rob Balasabas here! I've been thinking about doing
this video on how to livestream and sort of my top tips for business owners and
entrepreneurs out there on how to livestream and just sharing a bunch of
my tips all in one video and I think I might still do that video let me know in
the comments if that's something you would like to see if that's a video that
you would like for me to create let me know in the comments but the more I
thought about this video the more I started dreaming of this cool
collaboration that I could do with a bunch of my live streaming expert
friends where I would essentially have them share their top tips with you on
how to livestream it specifically for your business and so in typical Rob Balasabas
fashion I guess I reached out to a bunch of my friends and made it happen
and this video is a product of this massive collaboration with a bunch of
live-streaming experts that you will recognize including Adrian Salsbury, Anya Razina
Daniel Batal, Dean Reynolds, Diana Gladney, Jeff Bates, Justin Brown
Kelly Noble Mirabella, Kevin Kolbe Nick Nimmin, Rich Benares, Scott Simpson and
Stephanie Liu, but before I introduce you to these amazing live-streaming
experts and professionals I'd like to say a quick shout out to my friend Jeff Bates
for supporting this channel on Patreon. I'd love for you to support this
channel on patreon as well for as low as get this $1 a month if you'd like more
information on that click the link down below. Our next goal on Patreon is to
reach the 50 Patron mark at which point we'll be launching a private community
for all of us to connect, to collaborate, to share ideas and for me to really
bring more value to you guys so again we'd love for you to support that just
click the link down below in the description and you'll get all the
information that you need. All right guys I'm really pumped for you guys to meet
all of these experts so before we get started let's roll the intro and I'll
see you on the other side my name is Rob Balasabas, hey!
All right so before we meet our first live stream expert here if you're new to
this channel my name is Rob Balasabas and I create a lot of content around live
streaming video creation video marketing and really helping other content
creators out there get their message out and to reach their target audience using
videos okay so now meet Diana Gradney she is an incredible content creator
I've learned so much from her actually she was introduced to me by Rich Benares
who you'll be learning from in this video as well and she has an amazing
YouTube channel she has an amazing community she's awesome on Instagram so
make sure you connect with her on all those channels and so here is Diana
Gladney hey what's up Rob one tip that I would have for an entrepreneur that's
trying to get started in live streaming for their business is you want to create
a live stream around the topic that's not just something that's gonna be a
monologue but something that's gonna be more easily a dialog consider something
that's trending in your niche or your industry especially like if you have
something that's like tech or there's a business law that just came out that's
gonna impact your industry create something that's not just a monologue
but it's gonna be a dialogue back and forth awesome advice Thank You Diana
actually I don't know why I have my headset here I've been listening and
doing some editing as well okay anyways and also just realized to have two pairs
of glasses with me anyways okay awesome I love that create a conversation using
your live streams with your audience now you're gonna learn now from my friend
Daniel Batal who by the way at the time of this recording just hit a hundred
thousand subscribers on his channel so Daniel congratulations again
now here's Daniel hey Rob how you doing when it comes to live streaming the one
tip that I would offer is live streaming isn't just all about the moment while
you're live live streams can actually drive a lot of views afterwards if you
build them in a way that they have value in the replay if you spend too much time
just shouting out everybody in the chat then the people who watch in the replay
might feel like this really wasn't made for them it was really only made for the
people who were there at the moment I just live streamed yesterday and there
was about three to four hundred concurrent viewers at any given time at
the live stream but I built it in such a way that the replay actually drove over
7,000 views just in the first day alone so think about your live streams as
actual content that can provide value long after the stream has ended
back to you Rob awesome advice thank you so much Daniel now if you guys don't
know I actually get to work with Daniel here at TubeBuddy because Daniel is a
very good friend of TubeBuddy we worked with them we're partners with Daniel
actually got to be roommates with Daniel in San Diego during social media
marketing world just an amazing guy just so generous with his knowledge and his
time and so make sure you go check out his channel all the links by the way for
all of my friends here are down in the description so go check out their
channels subscribe and say hello now speaking of too buddy our next friend
here is no stranger to YouTube probably no stranger to you his name is Nick
Nimmin and at the time of this recording his channel is at six hundred and twenty
thousand subscribers so Nick does not mess around he knows the stuff he
actually does these massive weekly live streams with his brother Dee so Nick take
it away what's up Rob and friends my name is Nick if you're not familiar with
me I help people grow their YouTube channels make videos and all types of
other YouTube related stuff and for anybody that is interested in live
streaming my advice to you is make sure that you know why it is that you're
streaming in the first place because the approach that you're going to take if
you are streaming for the sake of bringing attention to a product or
service is going to be completely different than the approach that you're
going to take if you are trying to have like a community that you're trying to
build just like the approach is gonna be different if you decide that hey I'm
trying to make a piece of content that I can upload to my youtube channel as a
piece of actual content and it's gonna be great on the video replay as well
because we've structured everything so that it feels just like a video right so
make sure that you know exactly what it is that you're trying to get out of your
live streams so that you can make sure that you're doing the right type of
stream that will help you get there thank you so much that's really good
advice with really having a game plan when it comes to your live streams now
speaking of having a game plan and being organized you guys are gonna really
enjoy this next guest of ours Kelly Noble Mirabella she hasn't really
dominated the messenger marketing space she's actually an ambassador for Manychat
which is the leading messenger marketing tool out there in the world
right now and they actually got her to teach the course so she knows what she's
talking about when it comes to messenger marketing so check out her channel about
that to learn more on what she's doing there but when it comes to live
streaming she's also amazing at it so Kelly you're up next
Hey Rob one tip that I have when it comes to live streaming is to have a
plan make sure you have a plan for pre and post marketing your live stream also
organize all your assets links and anything that you might need during your
live stream so that you do not have to waste time searching around and
everything is right there at your fingertips finally have a plan on how
you will get people to engage and how you will capture users information I
personally like to use a messenger bot to help me with this but you can also do
some kind of offer with a call to action and a landing page and always remember
practice makes progress so don't be afraid to go live all right thank you so
much Kelly there was really really good advice to be organized to have all your
things all set up before you livestream so awesome thank you so much now our
next guest is probably the person that I can give credit to for really opening my
eyes to the power of live-streaming Stephanie Liu thank you so much you were
probably the first person that I started seeing really killing it on live stream
and I started noticing that you were using it for business building make sure
you go check out her Channel and her community on Facebook Stephanie you're
next hey Rob my one tip for live streaming is to create a run of show a
runner shelves a document that lays out the timing the program and the content
for every segment of your show and it's very very helpful if you plan on having
a guest or if you want to work with brands and sponsors in the future thanks
Stephanie that's really good advice now you guys got
a run of show or some type of bullet point of all the things that you want to
do and say and cover during their live streams especially if you have guests
make sure you do have a run of show thanks again Stephanie now for our next
friend here Kevin Kolbe amazing guy just as such a good heart
go check out his channel he's starting to really blow things up on YouTube and
this advice is for the people out there that are a little bit nervous about live
streaming a little bit nervous about how they're gonna show up on camera and on
live so Kevin take it away hey Rob one of the things that I do before I go live
and I would recommend you always always always do it is to do a test run so like
if I'm gonna go live on Facebook I do a test run but I just make it
private if I'm going live on YouTube I do the same thing I just make it private
and what I do is I kind of do a a really short version I mean just maybe a minute
or two of what my live stream will be and I can test my animations or if I've
got any movies or anything else I'm gonna roll in and I can just make sure
everything works I kind of get it in my head so think of it as a truncated live
version then I go back and I just watch it to make sure everything's working
then I press that live button hey it always works for me hope it works for
you thanks for asking me now back to you Rob awesome thank you Kevin that's
really good advice now you guys are gonna be hearing from my friend Justin
Brown who is one half of the Primal Video team Justin has some really good
advice here on how to avoid some headaches that you will face if you
don't pay attention to this one tip that he is about to share so Justin you're up next.
Hey Rob and Friends my live streaming
tip is to run a speed test before you go live obviously your internet is gonna
play a pretty critical role in live streaming so you want to make sure that
you have a decent upload speed that your Internet's actually gonna be fast enough
but also that it is a reliable connection not jumping all over the
place fast one minute and slow the next so you can do that by using the speed
test website speedtest.net or you can download the speed test app on your
iPhone or iPad or pretty much any device out there so you want to make sure that
it's consistent and there is enough for the provider or for the live
streaming platform that you're going to be using we're talking upload speed here
not download speed this can save you a lot of headaches later on now as for how
fast your internet needs to be that's going to come down to the platform that
you're broadcasting live to but also the software or the service that you're
using to push out that live stream so you can do a quick google search and
find out the minimum and recommended specs for those but speedtest.net and
running a speed test can save you a ton of headaches while your lives
see now I told you wasn't that going to be helpful to you hopefully that's gonna
save you a lot of headaches so make sure you are checking your internet speed
before you press live now our next guest here is a good friend of mine from San
Diego California I actually got to hang out with rich a few months ago when I
was in San Diego now rich is a Content machine he does live streams he does
uploaded videos he does vlogs he's got a lot of really cool content creator
friends as well that he collaborates with so Rich you're up next one of the
most important things that I have learned as somebody that's either a
content creator or somebody that does live streams is that my friends and my
family are never ever ever ever my audience because live streaming is just
another facet in my life that I do basically me as a person the whole thing
the whole rich is much more important than that small aspect of my life or my
job no matter how much you try to to promote to friends and family that
sometimes don't be so disappointed that they're not necessarily interested in
watching your live stream if my friend was a librarian and they came up to me
and they said hey rich would you like to see a live stream of me at work I
probably say no so just keep just keep that in mind
don't let that it get in the way of your progress just continue to create content
that people are want are willing to watch that's my that's my tip so back to you Rob.
Thanks Rich, that was really awesome advice now you're gonna learn
from Anya Rozina from the RESTREAM.io team who goes
live every single week both on LinkedIn and YouTube on the RESTREAM channels so
Anya you're up next. Experiment and explore try different types of content different
formats maybe you'll do great with a solo show maybe you should invite guests
and have a dialogue maybe you do something interactive as your community
try to involve them in your conversation highlight their comments maybe even
bring them onto your video and also try to experiment with different platforms
you don't have to stick to one place you can try Facebook YouTube Twitter
Linkedin all at the same time luckily there are a lot of great tools out there
that make it super easy for you so bottom line is stay curious stay
innovative and always try something different I love that go test the
different platforms guys stay curious stay testing all the time so Anya thank
you so much for that advice now up next it's my friend Adrian Salisbury speaking
of RESTREAM I actually use RESTREAM.io with ECamm Live which Adrian knows very
very well because he is the creator of the ECamm Academy fantastic ambassador
for ECamm Live. I also got to hang out with Adrian over in San Diego a few
months ago during social media marketing world got to know him really well so
Adrian you're up next! Hey Rob my number one tip when it comes
to live streaming is to interact with your viewers and we do this through the
comment if someone's gone to the trouble of writing something even if they're
just saying hi please acknowledge them respond to it if you've been on a call
when someone's done that to you it makes you feel great if they totally ignore
you you think what's the point ultimately we're building no liken trust
it's why we're doing live we're having a conversation we're building a
relationship with our viewers I promise you this is the best way for you to do
it so go apply it in your next live stream that was so good thank you so
much Adrian now you guys are gonna learn from Scott Simson who is the co-founder
of video marketing world an amazing event I actually spoke at it this year
and actually last year as well over in Dallas and so Scott it's going to be
teaching you a little bit about background and lighting when
it comes to your live streams so Scott take it away hey Rob so one tip that I
have when it comes to live streaming is to make sure that your background is
aesthetically appealing and that it lends to your professionalism and lends
to your credibility as a live streamer so what happens a lot of times when
people livestream they're either doing handheld type of a camera and their
backgrounds all over the place or they're sitting down at their computer
and you know it's it's like this you know they're they're looking down like
this and and hey guys welcome to my live stream the problem with that is that if
everybody can do that anybody can do that and so what you want to do as a
live stream to be taken seriously is to set things up so that way it makes you
look more professional so what I've got in my background I've got these these
sound dampening panels very cheap on Amazon I've got a couple of LED up
lights you can see I can change the color right now there's sound on purple
I've got blue light over here I bought this bookshelf so that way I
could have something to put all of my my personality like knickknacks that
represents in my personality so I've got mountains mountains up there I've got a
thumbs up down here and then this is important if if you have any awards or
anything that show your credibility or give social proof add add that so I've
got my play button there so that way when people know that I'm talking about
YouTube that I'm a credible resource a credible source of information when it
comes to talking about YouTube now and then make sure that you've got good
lighting in the foreground so that way you as the as the subject of the live
stream are well lit thank you Scott one day when I get that play button I'm
definitely gonna put it back there in the background but till then this is my
background right here there you go that's a familiar view now next up is
Dean Reynolds amazing guy helps a lot of artists and creatives and musicians get
online get on YouTube using videos and so Dean has some advice of course being
a musician he has some advice for us about audio so Dean take it away!
Audio, check your audio especially if you have a guest coming on your show you have to
ask that guests to show up at least 15 minutes guys at least 50 minutes check
the audio of course frame the guest up in the shot and everything but check the
audio make sure the audio is good remember not every live streaming
platform allows you to manipulate the audio up or down this is Dean piece for
me anytime I have a guest I make sure that they come into that broadcast
studio 15 minutes at the very least I actually send them a calendar invite
that way it's actually locked down on their calendar and they don't book
anything before that session so that we can test all the audio and make sure
it's all good so now you guys are gonna learn from my
friend Jeff Bates amazing content creator as well talks a lot about Disney
in fact so Jeff you're up next! It's vital to stay on task you've
got to have a plan before your show I use post-it notes it's easy say you have
five topics you want to talk about or five points you want to get to or five
whatever's you just get a post-it note sometimes I'll even grab the post notes
and when I've done all throw to the camera I don't know why it's a silly
thing people ask me why I do it and I have a good answer but it gets me
flowing it makes me not forget because when you go live without a plan
sometimes you're just you get lost you forget what's going on and then this
shows over you're like oh I didn't talk about that five no more than five just
my opinion and post-it notes point a point B Point C stole that from Pat Flynn.
Rob and people of Rob's world I hope that helped, have the best day ever.
Awesome guys thank you so much for hanging out with me in this
collaboration make sure you go check out all of my friends channels again the
link is down in the description if you guys have any tips you guys would like
to add so that we can share it with the community make sure you leave it down in
the comments let me know what other collaborations you would like me to do I
would love to do them with other amazing content creators and again
if you haven't subscribed to this channel yet make sure you hit the
subscribe button and I'll see you in the next video bye bye!