Google has announced that Data Studio is now 'Looker Studio'. So what is Looker Studio? Has
anything changed? And is there anything we need to do to access our Google Data Studio reports
and dashboards we've already created? I'm going to answer these questions, and more, in this video!
Hey there, I'm Benjamin from Loves Data. I'm not sure about you, but I was a bit surprised
by Google's decision to change the name of Data Studio to 'Looker Studio'. It reminds me of when
Google changed their logo from this... To this... Anyway, let's jump in and look at
what's changed in Google Data Studio... Okay, so back in 2019, Alphabet, Google's parent company,
announced that they were acquiring a company called 'Looker'. Looker was (and is) a business
intelligence platform with machine learning, reporting, data visualization, and more.
In their announcement, Google said that the acquisition would allow "enterprises to leverage
the power of analytics, machine learning and AI". Since the acquisition was finalized in 2020,
Google has continued to offer the solutions provided by Looker, and they've been working
to integrate Looker into their own platforms. This is the next step. As part of this, Google
has renamed Google Data Studio to Looker Studio. In their blog post announcing the name change,
Google said that they're "unifying our business intelligence product family under the Looker
umbrella". Google has also said that Looker Studio will continue to be improved. So we're likely to
see new BI, Business Intelligence features added to Looker Studio in the future. So overall,
Google Data Studio is now called Looker Studio. Let's head to Looker Studio to take a look...
If you've been using Google Data Studio, then Looker Studio will look familiar. It's really
just Data Studio rebranded as 'Looker Studio'. We can see a new logo on the top and the new name...
And the URL is still actually 'datastudio', 'dot', 'google', 'dot', 'com'...
The home section is the same... And let's open a report to see if anything has changed there...
Again, it looks the same as Data Studio, just with the new logo and name... Okay, so let's click
'Edit' and take a bit more of a look... Again, it all looks the same... If you haven't opened Data
Studio for a few weeks, then the data panel on the left is now resizable... This was tweaked at the
start of September, so that's nice to see. It felt a bit squished when the second column was added to
the interface. So everything we had in Data Studio is still available in Looker Studio. Currently,
Looker Studio is simply a rebranded version of Google Data Studio. As we saw, the URL for Looker
Studio is still 'datastudio', 'dot', 'google', 'dot', 'com'. But some things are changing...
Google has also announced 'Looker Studio Pro', which is a paid version of Looker Studio.
The 'Pro' version is designed for enterprise customers and includes features around integrating
Looker Studio with their security and management requirements. This is basically to ensure that
the right people have access to the right data. We're talking about things like having an SLA,
a Service Level Agreement, and management of data sharing. Things like that. Now you might also be
wondering what is the difference between Looker Studio and Looker? Looker is Google's enterprise
platform for business intelligence. It lets organizations connect existing data sources,
like BigQuery, to run SQL-type queries. Again, it's an enterprise-level platform.
If you'd like to learn more about Looker, I've included some links in the description below this
video. And as we've seen, Data Studio has been replaced by Looker Studio. This is where you can
connect data sources to create dashboards and reports using a range of visualization options.
Plus, you can also combine data and create custom metrics and dimensions.
And I want to highlight that even though there is a 'Pro' version, this doesn't mean that you need
to pay to use Looker Studio. We can still use the free version, just like we could with Data Studio.
So if you've been using Data Studio, there's nothing special you need to do, you can still
head to 'datastudio', 'dot', 'google', 'dot', 'com' and access all of your existing reports,
and create new ones. And if you're new to Data Studio, I mean Looker Studio, then check out my
existing tutorial. I will be updating these to reflect the new name, but you can still follow
all the same steps to create your own dashboards and reports. Thanks for watching! And if you
haven't already, please subscribe to my channel for more updates. I'll see you in the next video!