Today, I'm going to show you a niche I came across,
which was actually by accident,
but where one publisher is making over $9,000 a month.
Well over in fact. Like the sound of that? If so,
then follow along and I'll explain to you what it is,
and hopefully give your self publishing career a kickstart or add to
your growing portfolio of income producing books. Now,
if you've not been here before then welcome to the channel,
my name's Paul Marles, and I do videos on how to make it, keep it and grow it.
And that's your money I'm talking about. If you do like videos like that,
then please do give it a thumbs up,
hit the subscribe button and smash that notification bell to receive
notification of when I produce more videos like this.
So we're going to be looking at an interesting niche I found.
A potentially very profitable one too,
with not a huge amount of competition, which is what we like.
I'll show you the market, looking at the niche and the potential profitability.
Then we'll take a look at what these books actually are, in particular,
the interiors. And lastly,
the all important keywords and phrases.
And for all you guys that watch to the end, I've got a special gift for you.
So I was browsing on Amazon,
which I do often on the lookout for anything unusual and seeing what was
happening in the market. A pro tip for you. There,
it's actually a great way of coming up with niche ideas.
When I do come across an idea, I add it to a list I keep,
which continues to grow,
and it contains many markets that are just ripefor exploring further and
attacking. Anyway,
I found this book here and what struck me
was it looked pretty simple and the best sellers rank was
around the 30,000 Mark,
which if we go over to tckpublishing.com and put those figures in,
we can see it's selling between 145,000
to 300 books a month,
which at a profit of around $1.90 per book makes an
average income of around $270 to
$570 a month, which is pretty good.
So I had a further look at this book and had a look at the interior.
And as you can see, it's pretty basic. We've got these shapes here,
that kids cut out. And if we scroll down a bit more, we can see again here,
we've got the shapes that kids cut out and they stick on
paper or cardboard and create this figure here.
And they can also color in these images as well,
before or after cutting out. So if you follow along now,
I'll show you how I then go on to to research a niche and decide
whether it's a niche that's worthwhile going into i.e. is there money to be made
in it. So we're going to be looking at this.
Now the main keyword we looked at with scissor skills,
that was the main keyword in the title of the book.
So I went over to Amazon and put in scissor skills in the search bar to see what
comes up. Now,
what I'm after are signs that there is a market for this particular
type of book, in this niche, and where the books are making sales. Now,
first of all, as we can see here, there's 2000 results.
So that means publishers are publishing books related to this keyword,
which is a good sign. There are publishers putting ads on the books.
Again, that's a good sign.
Publishers don't tend to put ads on books unless they're actually making
sales and making money.
And so now what I normally do is look at the best sellers ranks. Now,
my rule that I tend to stick to is I look for three
books, or more, on the first page,
which have best sellers ranks of less than 300,000.
So if they've got less than 300,000, then that means they are making sales.
And so it's a niche that I would potentially go into because it means there's
money to be made there. Now, if we look here, we can see straight away.
Although I know these books are in the sponsored ad parts,
but all we're looking for at this moment are signs that books are actually
selling. There is a market for this. As you can see here,
this book here looks to be one of the best sellers with a best sellers rank of
535, which again, if we go to the book sales calculator and put that in,
it's selling somewhere between 3,385 to just under
7,000 books a month,
which for the price that it's selling at means it's making just over
$9,000 a month. However,
I just want to take a closer look at this book because I've got a free plugin
here called, well it's a helium 10 free Chrome plugin,
which is worthwhile using, and it will bring up this graph here.
And if we click on x-ray and if we go to the graph here and click on
one year, it will give us an idea, if we sort of go over each day,
how many sales this book is making according to Helium 10. And it's saying here,
I mean, if we look more recently,
it's selling in the region of four to 500 a day.
So that's sort of one end of the extreme.
TCK publishing estimates is making about $9,000 a month.
So you can see that's really is an underestimate.
And I know from the book calculator that it does underestimate when I compare it
to the best sellers ranks of my books. It usually comes out actually double.
So this could well be making $9,000 to
$20,000 a month.
If we look at Helium 10 it actually says it's making even more, but we'll go,
we'll be conservative. So it is making a lot of money.
So it's a very potentially profitable niche to be in.
And we've got all these other books here with lowish best sellers ranks.
So straight away I can see thre's three there with best sellers ranks of less
than 300,000. So that's looking good that of, for me,
validates the niche and tells me this is something we should really look into
further.
Now if you wanted to take this a step further and you wanted to pay for a tool
that would give you a bit of extra information to validate the niche.
We can go over to Publisher Rocket, and we can see here,
I've put in scissor skills.
This is just a broad search term and clicked on these analyze buttons to get
some more information.
Now I don't find Publisher Rocket as much use for the number of
competitors, but it's great for,
for giving us an idea of the average monthly earnings for a particular keyword.
So again,
it tells us that there's money in this niche and there's money to be made with
these keywords. But this is great information,
and this is telling us the estimated Amazon searches per month. So again,
this is, this is good. They're quite high. So it's telling us that this niche,
these keywords there in the niche that are pulling in a lot of
traffic. There's a lot of customers searching with these particular keywords.
So again, that's a very good sign.
I'll leave a link below to Publisher Rocket if you're interested in looking
into that a bit further,
but it's certainly not a tool you need If you're just starting out.
That just helps speed the process up a bit. Okay.
So now let's have a look at some of the books and get an idea of
what they are and what sort of interiors they have.
So here's one scissor skills. So we can see here. Basically,
it's got an image with a dotted line around which I presume that's what kids
will cut with scissors. And we can see here,
it's got guidelines for where kids can cut. And again,
a zigzag line for where kids can cut with their scissors. Again,
wavy lines where kids can cut. Shapes that kids can cut out. And again,
more shapes that kids can cut out. Let's have another look, a book here,
can't see much of the interior here, but if we look at the back cover, again,
there's shapes that kids can cut out and color and glue onto something to
make up pictures. And other diagrams here that kids can cut along.
This market is really aimed at I think around the three to five year old
group. Most books had 60 to 90 pages.
The price was around the $6.99 Mark.
And the aim of the book is to teach sort of fine
motor skills. That is using scissors and cutting round shapes and objects.
And then you've got the additional bit of the coloring in and the gluing and
creativity activity, if you like, which is just an additional bonus.
So it's all good looking so far. Now in terms of creating the interiors,
I noticed a few different types. So what I'm going to do is I'm going to do,
video to follow on from this,
on how we can go back creating those interiors.
So if you want to get in there first, watching that video,
then make sure you do hit subscribe and also click the smash,
the notification bell, and also turn notifications on, so you know,
when I produce it. But that will be a follow on to this.
So I'll show you how some good ideas of creating these sorts of
interiors.
So now we're onto one of the most important aspects and that's the
keywords.
Those are the important keywords that you will need to get your
books found. Now, what I did was with this book that we found initially,
I took the ASIN number.
Then I went over to Helium 10,
which is a suite of paid for tools. Again, you don't need this.
This is probably a little bit of advanced keyword research.
And what I did was I put that ASIN number into the Cerebro
module on Helium 10.
And this is called an ASIN reverse lookup tool.
And it allows us to spy on our competitors.
So I clicked on get keywords.
And what it does is it gives us a list of keywords that this book
is ranking for. So we can just go ahead and steal them.
It also gives an idea of search volume for these particular keywords.
It will tell us where this book's ranking for a particular keyword,
and it will give us an idea of competing products for these particular keywords.
So what I did was I scrolled down the list and took sort of the root keywords,
if you like, these are the main keywords.
And I use them then to go over to Amazon and put them into the search bar and
explore them further. So then what I normally do,
and this is how I do my actual keyword research is I take the
keyword like scissor scalp. I put it into the search bar on Amazon.
Now I do have a plugin installed called Keywords Everywhere.
And the reason I've got that installed is that it gives us a little bit of extra
information and that's the Google searches per month.
But you do have to pay for that. It's $10 for,
a 100 000 credits. So I start with something like scissor skill. Now,
what you'll notice is, we have these columns here of keywords.
Now the ones on the left are what Amazon suggests. Now,
the beauty of this is,
is that it gives us two bits of information or it has two benefits. One is,
it's telling us the keywords that people are searching for,
the common keywords.
And the other benefit it gives us is that these keywords actually appear when
customers also do their search.
So customers will have a tendency to click on these suggestions
as well. And actually the higher up the suggestion,
the keyword is, the more likely that keyword is probably going to be clicked on.
So I take these keywords and I take the relevant ones.
If there's irrelevant keywords, I just ignore them.
And I go and put these into a spreadsheet under the keyword
column.
Now I also have another plugin installed called AMZ Suggestion
Expander.
And this gives us a further list of keywords that are also being searched for on
Amazon. So those relevant ones also go onto the list of
keywords in my spreadsheet. Now,
where you can see these keywords here with the Google searches per month.
I write those down under the Google searches per month column
on the spreadsheet. Now what I do is then pick the keyword.
We've got scissors skills here and I'll do a search and it'll come up with the
number of search results here. Now, a quick note,
because I get this asked probably every single day,
why am I searching in the all category and not the books category?
Because when you search in the books category, invariably,
the number of search results is higher. Well,
I've actually done a video on that very question,
and I'll leave a link to that below in the description as well,
which will explain the whole reason why. So here we've got 2000 search results.
So that will go into my spreadsheet under the second column,
which is the Amazon search results column.
And then what I'll do is those keywords that appear I'll go on to the next
keyword,
put in this example here at scissor skills activity book,
I'll put that into the search bar and again,
search and look at the number of search results and put that into the
spreadsheet. Now you will notice one thing. When I put in scissor skills,
activity, book, we get more suggestions here.
So again, those go on to our spreadsheet and what happens is,
as we're doing this keyword research, we're going down these rabbit holes,
if you like,
and we're creating a spreadsheet that's growing and growing and growing.
So we're getting all this valuable information.
And then as we put each keyword into the Amazon search bar,
we'll get those number of search results on Amazon and where, as I said,
where available the Google search results. So this spreadsheet gets quite big.
Now what I'm looking for is search
results of 1000 or less because what I found
personally, if I pick those keywords with 1000 search results or less,
it's relatively easy to rank on the first page
and relatively easy or possible to rank at number one,
providing your book cover, you know,
looks decent and you starting to get clicks and sales and reviews.
So I look for those keywords with 1000 searches or less.
If a keyword has more than that,
then I might pick that if I'm going to run ads on
my books.
So now what we end up with is a spreadsheet like this.
And we've got this list of keywords,
Amazon search results and Google searches a month.
And you can see I've gone through and I've found all these keywords. In fact,
I've got 97 keywords in total. And in this list,
there are around 67 keywords with Amazon searches of
less than 1000.
So there's lots of potential there to find keywords that will enable you to rank
your books organically. Now,
as a thank you for getting this far in the video and persisting with me,
I'm going to give you this list of keywords for free,
and you can find it in my Gumroad shop. You may be familiar with it,
if you've been there before. I'll leave the link to it down below.
If you go across there, you'll find that it's free.
There's also other keywords in lots of other niches.
If you're interested in those.
And I'll also add this to a package of keywords that I've got,
and you can buy the whole lot for something like $7.
But this particular list is there for you for free.
And then in the next video,
we'll do about how you can do the interiors or give you some ideas for creating
interiors and how I would go about it. So you've got the whole package there,
you'll have the keywords and ways to make the interiors.
So if this is a niche you want to get into,
you can just plow on forward with that. Now,
if you want to know how to use these keywords and how I use them to get my books
ranked at number one and get those orange best sellers badges,
then watch this video next,
which will explain my strategy and techniques.
Thank you very much for making it this far and thank you so much for your time.
And until next time, goodbye.