- You alright?
I'm Julian Northbrook
and in this video I'm gonna teach you
how to make your English purple.
(upbeat music)
Have you ever heard of Seth Godin?
He is the marketing genius
behind some of the world's best marketing books.
I've read quite a few of them
and very good they are too
but importantly his ideas
are not just applicable to business.
No, they are applicable to life in general
and indeed, they are very much applicable to you
and your English.
The first book I ever read
by Seth Godin was this one, Purple Cow
and I highly recommend you get your greasy little mits
on a copy of this book and read it
from cover to cover
'cause it's pretty damn good.
In fact, it is still one of the best books
I have ever read by Seth Godin
and it's one of the books
that's had the biggest impact on me,
my life and my business.
The idea is simple.
Imagine you're in a car
driving through the English countryside.
You look out of the window
and you see fields and fields,
hundreds upon hundreds of storybook cows
grazing on picturesque pastures.
Wow, you think, look at this marvellous scene.
Aren't they beautiful?
And certainly they are.
This is a sight to behold.
You drive on for kilometres and kilometres
marvelling as you go at these beautiful cows
until eventually you've seen more cows
than you ever want to see again
in your entire life.
You start noticing the cows
because they all look the same.
You've seen billions of the bloody things
as you've been driving up the road.
They might be big cows, small cows, fat cows,
pretty cows, ugly cows
but cows are God damn cows.
They all look the same
and they have become boring.
You simply do not care about the cows anymore
but then, as you drive on,
you spot something in the distance.
What's that, you think.
Lo and behold,
it's a purple cow.
Wow, a purple cow,
now that is exciting.
That is extraordinary
and this single purple cow
amongst all of the mundane, boring cows
steals the excitement and attention
of everybody who goes by
but the question is
is your English purple?
Do you speak outstanding, extraordinary English
in a world packed with mundane English speakers?
If you wanna be the best of the best,
super successful in whatever it is that you do,
if you wanna make waves
in the world of international business,
turn heads everywhere you go,
being alright at English ain't good enough.
Alright is mundane, it's unremarkable, it's boring.
You need to aim to be outstanding,
remarkable, extraordinary.
Simply put, you need to aim to speak purple English
and that, my bovine brethren,
is exactly what my book,
Master English Fast, An Uncommon Guide
to Speaking Extraordinary English
will help you do.
It'll help you to take our boring, unremarkable,
mundane English and give it a purple tinge.
To claim your copy now
or to check out the first chapter for free,
just head over to masterenglishfast.com.
And that is it from me, Julian Northbrook
for today's video.
If it was useful,
it was helpful to you,
go ahead, give it a nice big old thumbs up
but if you think that this video stinks
worse than the purple cow pat,
go ahead and mash that thumbs down button.
If you're new to this channel and you are serious
about mastering the English language
and using it to make waves in the world
of international business,
go ahead, subscribe to this channel to make sure
that you get all of the new videos from me
in the future.
And with that, I'm gonna go back to reading my book.
Goodbye.
Uri, I'm Julian Northbrook from doingenglish.com
and welcome to a video where I,
what's this video about?
Can't remember.
Start again.