Did you know that YouTube playlists can also rank in the search engines
resulting in more views to your channel? In this video you'll discover the top
benefits of using playlists to grow your YouTube channel the types of playlists
to use where to add them on your channel how to create and optimize them and how
to track their performance. Hello my name is Herman Drost from drostdesigns.com if
you want to grow your audience on YouTube and generate traffic leads and
subscribers on autopilot hit the subscribe button or hit the bell
notification icon So what are the top benefits of creating YouTube playlists?
1. Get more traffic views and subscribers 2. Boost session watch time 3. Playlists also rank in search
4. Add playlists to your social media sites 5. You can add videos to multiple playlists 6. You can add other people's videos to
your playlists to extend session watch time. Types of playlist with the regular
playlist you can add videos to multiple playlists for example one particular
video might relate to several playlists Series playlist
this is an official playlist where you can only add one video to that
particular playlist the beauty of an official playlist is that YouTube will
serve the best videos based upon the browsing history of your viewer. How do you
create and optimize a playlist from scratch? Log in to your YouTube channel home page click
playlists click new playlist add a playlist title I'll call this "test"
click create click add a description click playlist settings set the playlist
privacy to public ordering you can set it to manual date added newest, date added oldest,
most popular, date published newest, date published oldest or you can check the box
add new videos to top of playlist I'm going to select date added newest under
additional options you can set as official series for this playlist
check that box if you hover over the question mark it says "Use this setting for
sets of videos uploaded to your channel as part of an official series a video
cannot appear in more than one series playlist YouTube may use this
information to modify how the videos are presented or discovered" and allow
embedding You can also auto-add so you can define rules for videos to be
automatically added to this playlist so title contains you can add your words
for that box description contains or tag You can also click collaborate
Collaborators can add videos to this playlist Click add videos you can do a
video search so if i search for
cats I got all the videos here for cats I can add cat videos from
other channels if I click on URL I can add a video URL in here one of my videos or I
can go to "Your YouTube Videos" and I can add any of these videos from my channel
to the playlist I'm going to select this one click add videos and here's a video
added to my playlist and if I click on "more" I can move this to the top or move to
the bottom I can also add or edit notes I can add a description for this specific video which
will help it to rank in the search engines click set as playlist thumbnail that
means that this thumbnail for this video will appear for the thumbnail for my
playlist and then I can just add more videos if I wish
and I can move this one to the top and move it to the bottom and that's it. Where
should you add the playlist on your channel? Channel homepage when you add
sections to your channel homepage make sure you add your best playlist to your
first section when a viewer Scrolls through your channel homepage make sure
you guide them through the best content so you can get them to subscribe end
screen when a viewer comes to the end of your video you want them to continue
watching more of your videos therefore introduce a playlist that is
related to the content they've just watched this will motivate them to watch
more of your videos which YouTube loves Cards add a YouTube playlist to one of
your cards especially if you notice a drop off point in YouTube analytics if
your viewer leaves your video and clicks on a YouTube playlist in your card and
continues watching more of your videos YouTube will reward you for them
Description when you add a YouTube playlist to your youtube description if
people are scrolling down to check your description then they'll be more
encouraged to watch more of your videos when they click on the YouTube playlist
Embed on your website or blog one of the highest ranking factors for getting your
web page listed on google is when a visitor spends more time on your web
page if you embed a YouTube playlist on your website or blog then your visitor will be
more inclined to stay on that page watching more of your videos Add to
social media sites when you add a youtube playlist link to your social
media sites your viewers will be more inclined to watch video after video
Here's how to track the performance of your YouTube playlists... Go into your YouTube
analytics check playlists drill down to view the top 10 videos of your playlist
check the watch time and views for each video in the last 28 days check the
gender age and demographics move the best performing video to the top of your
playlist this will be the one that has the most watch time Here are some
important things to keep in mind when using a YouTube playlist to get more
views plan ahead by thinking of a theme for your playlist then create a series
of videos that you can put in the playlist place your strongest or best video at
the top of the playlist all videos in a playlist should be relevant to each
other keep your playlist short so viewers will
watch all the videos in your playlist avoid adding a video to a playlist right
away when you first upload a video don't add it to a playlist
instead wait a couple of days then add it to your playlist so it creates a new
session ID create a lot of playlists think of different themes that you can
create for your playlists update your playlist regularly with new content if
you've got an old video that's been added to your playlist three years ago
replace it with new content that's been newly updated now you know the top
benefits of using a YouTube playlist to get more views let me ask you an
important question how are you currently using playlists on your YouTube channel?
Post your answer in the comments below I'd love to read them and others would
to download my playlist cheat sheet click the card to get it now if you want
to learn how to grow your audience on YouTube
and generate views and subscribers on autopilot
click the subscribe button below and check out the related videos I'll see
you in the next video